Strong emphasis on independence and creativity to find stories, interview, photograph, or film subjects, as well as finding a way to make written copy unique and intriguing. Has contributed to writing more than fifty e-commerce descriptions for SSENSE. Journalism work has been published in the Calgary Herald, Georgia Straight, Noisey (VICE), Beatroute. Multimedia Work has been commissioned by clients such as Music Calgary, Alberta Music, Arts Commons, and Sofar Sounds.

Written SEO-optimized copy for over 200 designer and category descriptions ranging from luxury home goods and women’s activewear to heritage workwear. Excels at technical copy, research, and fact-checking and can work on multiple projects simultaneously.

Branding and copywriting for bodega-style Filipino eatery celebrating Pinoy food traditions.

Fast-paced startup culture with a heavy emphasis on collaborative, team-based workflows. Responsible for planning, conceptualizing and creating content for all social channels in coordination with the design team. Additional skills attributed to role involved: performance copywriting across organic and paid channels; use of Facebook Ads Manager to boost Instagram posts; and use of visual expertise to create photo and video content. Involved in (and co-led) key initiatives to increase brand awareness and sentiment such as A&R, community highlights and more.

Independent working environment and an emphasis on deadlines has developed my ability of displaying and providing quality work ethic. Tasked to rebrand website and assess literary submissions for upcoming issues of the magazine while attempting to connect with a younger literary audience.

Oversaw the production of the magazine as a team. Displayed strong leadership abilities in a high-stress environment. Produced multiple articles on a per weekly basis. Developed strong copyediting ability as well as a strong sense of responsibility for producing quality arts & entertainment content.

As a writer, I have contributed numerous stories to SAITSA's student news publication, the Weal. From news writing to lifestyles, I am quite proficient within various parts of the field.