- The Automation & Technology team plays a crucial role in giving Marketing the ability to both execute and measure campaigns flawlessly while consistently improving the lead handoff at each stage. We are the cross-functional liaison between RevOps, BizOps, and the broader Marketing team to consult, build and execute Marketing driven activity. We drive best practices in process system maintenance, reporting, and campaign optimization.- Took an Automation team of two and grew it into a powerhouse team of six Marketo Admins, with a diverse skillset that promotes growth within.- Acted as the main Automation POC on the core team for International Expansion. Developed and established templates, tracking, and translation processes for the first two rounds of go-to-market while getting funding to ramp a dedicated team.

- As a Sr. Automation Manager, I was able to revamp, clean, and standardize our Marketo instance. I create standard templates for cloning within Marketo, clear checklists for stakeholders, and a grooming process for intake. - By working cross-functionally with Sales Ops I was able to revamp our Lead Lifecycle MQL process to accommodate the needs of the business. - With the creation of multiple Marketo analytic reports I was able to create a repeatable process to produce a Quarterly Health of Database to provide the business more visibility into the database.

- As an Automation Manager, I acted as a consultant and executor for the Partner Marketing and Partner Acquisition Programs. I brought the teams up to speed and enforced Marketing Automation best practices. I was able to standardize many processes and create program templates to shorten turnaround times between launch and go to market. - Streamlined and executed go-to-market programs through Marketo, Bound, and Craft- Internally I overhauled the SOP (Standard Operating Procedure) to create a useful, clean document with clear instructions of requirements and how to's for each type of request that came in.

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• Driving awareness and demand for Planview solutions through multi-channel integrated programs. Working cross-functionally with multiple groups including corporate and solutions marketing to conceptualize, develop and execute end-to-end campaign plans, including the creation of new content that will drive engagement for all areas of the marketing funnel from awareness to consideration.• Cross-functional collaboration with corporate marketing, solutions marketing and an outside agency to develop compelling, relevant content to drive engagement for all areas of the marketing funnel from awareness to consideration with the creation of social memes and gifs, infographics, video, blogs, whitepapers, ebooks and webinars. • Conceptualize, build and monitor full-funnel automated demand programs through Marketo. Using a combination of Marketo and Salesforce for weekly tracking of program success and funnel conversion. • Meet bi-weekly with sales to discuss lead flow, status and quality of the current state, as well as to educate and coach the team on upcoming campaigns to ensure appropriate and timely follow up for an increase chance of conversion.• Launched stage one of ABM in 2017, identifying and growing awareness in target accounts, working closely with sales in attempts to accelerate the sales cycle within these accounts. • Took our 3rd party industry magazine from quarterly PDF publication to an online publication. Managing a constant flow of new blogs and articles on both the wordpress site and the LinkedIn Group.

• Encouraged understanding, continued development, and on-going usage of Marketing Automation best practices and tools, including Eloqua marketing automation system and Oracle CRM platform• Leading the transformational change from batch and blast email marketing to integrated marketing campaigns, while discovering a business process flow for lead management and creating a lead scoring model across the organization.• Serve business units and world areas as the first point of contact for email marketing guidelines, metrics, training and tools usage• Managed the newly created Demand Center team of seven to produce best in class integrated campaigns across the organization.• Lead a global team of 20+ peers/stakeholders in defining standard practices around campaign and delivery testing.

• Diagnosed and improved marketing automation campaigns for Freescale using Eloqua. Focused on optimizing ongoing nurturing campaigns, identifying product portfolio campaign opportunities, and integrating social campaigns.• Planned and implemented all web-triggered campaigns ran globally. Involves fine tuning campaign flows and content templates for ease of use. Conversion to sales lead was higher here than any other campaign implemented at Freescale. • Worked closely with the advertising team to create compelling offers and attention grabbing landing pages that brought in new contacts to achieve our database growth goal of 300K new contacts in a fiscal year. • Maintained close contact with the regional marketing managers to help drive region specific campaigns and ensure translation of relevant English campaigns. • Lead a core team of individuals on site-wide content integrity audit project. Includes aligning our company resources to the different phases of the product development cycle and buyers journey

• Managed the relationships with the marketing communications teams to create and deliver successful projects that include collateral, signage, advertising, video, web support and overall product support • Worked closely with the product launch team to develop launch collateral and produce a finalized kit available for the communicated launch date• Worked with the new Demand Generation team to create web based email campaigns and work to grow and segment our database. • Managed the launch of software tools “Freescale Ready” and “Freescale Mobile” to successfully implement our branding design within the new application.• Worked with a small core team to refine the current launch process and increase efficiency through standardization

•Brand Specialist for the Verb Yellowball and Verizon Wireless Tours•Communicated with local event client and immediate office coordinator to plan and schedule the details of the upcoming event•Enhanced skills as a brand representative and event supervisor by maintaining focus on each events intricate details, but not losing the focus of our overall goal. •Responsible for reporting statistics for each event, status reports, and maintenance of the team budget