Chief Marketing Officer, Employee Experience
Current
Jan 2024 - Present
AeroLeads people directory · profile
Nikki Darden Email & Phone Number
Chief Marketing Officer | Managing Director | Employee Experience
at
JPMorgan Chase & Co.
1 work email found
@citigroup.com
1 phone found area 866
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Chief Marketing Officer | Managing Director | Employee Experience
Location
New York City Metropolitan Area, United States
Who is Nikki Darden? Overview
A concise factual answer block for searchers comparing this professional profile.
Quick answer
Nikki Darden is listed as Chief Marketing Officer | Managing Director | Employee Experience at JPMorgan Chase & Co., based in New York City Metropolitan Area, United States. AeroLeads shows a work email signal at citigroup.com, phone signal with area code 866, and a matched LinkedIn profile for Nikki Darden.
Nikki Darden previously worked as Chief Marketing Officer, Employee Experience at Jpmorgan Chase & Co. and Head of Brand Engagement & Global Integration at Citi. Nikki Darden holds B.S., Marketing from North Carolina Agricultural And Technical State University.
Company email context
Email format at JPMorgan Chase & Co.
This section adds company-level context without repeating Nikki Darden's masked contact details.
{first}.{last}@citigroup.com
86% confidence
AeroLeads found 1 current-domain work email signal for Nikki Darden. Compare company email patterns before reaching out.
Profile bio
About Nikki Darden
Global Marketing Executive | Diversity, Equity, & Inclusion Strategy | Brand Culture | Strategy and Innovation | Customer Experience | Employee Experience | Purpose Marketing | Transformational Leadership | Loyalty and EngagementAt some of the largest companies in the world, Nikki has led teams to meet the challenges that face all global marketers, creating and leading high-impact global marketing programs that consistently exceed targets. She believes her authenticity is a key element of her success – personally and professionally. She coaches her teams to see the threads that connect all customers and all people so that going global feels intuitive and authentic regardless of locale, campaign, or program. A proud graduate of North Carolina A&T State University, Nikki has been a champion of hiring and mentoring diverse talent throughout her career. As Citi's brand lead for DEI strategy, she regularly coaches others to understand cultural norms in an organization, while maintaining one’s own individualism, to drive maximum value. Nikki didn’t always realize this. As quoted by theglasshammer.com, “I would look at those who were successful and think I had to dress like them or present myself the same way,” she says. “But I know now that the more comfortable you are with yourself, the more you drive value for your employer with the qualities that differentiate you. I’m a Southerner; I’m a woman; and I’m a minority. I used to water it down, but now I embrace those traits that make me who I am.”
Listed skills include Cross Functional Team Leadership, Strategic Partnerships, Customer Acquisition, Marketing Strategy, and 21 others.
Current workplace
Nikki Darden's current company
Company context helps verify the profile and gives searchers a useful next step.
12 roles · 29 years
Nikki Darden work experience
A career timeline built from the work history available for this profile.
Head Of Brand Engagement & Global Integration
Responsible for bringing Citi’s brand to life for their 200,000+ colleagues; driving diversity, equity, and inclusion throughout Citi’s marketing ecosystem; amplifying the company’s ESG and Purpose initiatives; and ensuring that Citi’s brand experience is consistent across the world.
Jan 2021 - Jan 2024
Head Of Global Marketing Integration
Drove consistency of consumer brand strategy and experience across 19 global markets. Oversaw the expansion of global partnerships and sponsorships throughout the US, Mexico, Asia, and EMEA to optimize brand value. Developed culturally-relevant brand assets – including videos, images, social & digital assets, and in-person & virtual experiences – to be leveraged by local teams, ensuring multicultural representation across the globe. Partners with regional CMOs to drive alignment across local, regional, and global priorities. Led firm-wide initiative focused on driving inclusive, celebratory company culture across 200,000+ colleagues.
Jun 2018 - Jan 2021
Founder
Global Gente
Global Gente helps young, urban travelers find amazing, hip experiences the world over. Designed for travelers who love to discover the soul of the world’s great cities, we bring together local nightlife and entertainment experiences from trusted partners and venues. • Curated current events, gallery openings, parties and live entertainment • Guides to major happenings to inform where and when to travel • Inspirational travel stories to help fuel your journey
May 2016 - Jun 2018
Head Of Global Rewards
Led overall program management for Global Rewards for Citi customers across 30+ countries worldwide. Secured over $250MM in global funding. Reduced program development costs by 40% versus Plan. Drove 45% decrease in points liability in pilot market. Developed new branding and positioning for global program, gaining buy-in from C-level executives across all regions worldwide. Led local development of operating and servicing processes to ensure Day One readiness. Managed direct team of ten employees based in the U.S. and Singapore, along with cross-functional team of 100+ individuals across platform development, digital design and regional product organizations.
Oct 2013 - May 2016
Senior Vice President And Director, Segment Strategy & Customer Experience
Led the development of a customer-focused segment approach to managing and measuring the consumer cards business to drive greater customer engagement and satisfaction. Includes segment-based market sizing, identification and prioritization of profit pools, and development of treatments across the customer lifecycle. Responsible for end-to-end customer experience for the US Rewards product suite. Drove over $2.8B in incremental sales by capturing increased share of wallet, exceeding target by 40%.Developed a new segmentation and engagement strategy for Citi Brasil Retail Banking customers based on levels of affluence and assets. Created differentiated treatments across customer segments, communication channels and lifecycle stages based on segment profitability. Ex-pat assignment in Sao Paulo, Brasil.
Oct 2010 - Oct 2013
Marketing Director, Global Commercial Services
Led product management and marketing of industry-leading Membership Rewards® program for Corporate Card clients and card members. Developed new Corporate Rewards program and segmentation strategy specifically designed to capture 70% increase in Middle Market wallet share, to drive improved client engagement, and to deliver tangible value for customers and prospects. Exceeded reengineering target by 82% through customer-friendly actions.
2008 - 2010
~2 yrs
Director, Consumer Retention
Developed customer retention strategy for the U.S. Cards business. Led cross-functional initiative across Risk Management, Finance, Operations and Technology to develop and implement a value-based retention strategy. Drove single-year spend retention improvement of over $2.2MM in incremental pre-tax income through skill based customer servicing strategy.
2006 - 2008
~2 yrs
Director, Business Planning
Served as Chief of Staff to Executive Vice President and General Manager of 200+ person organization, overseeing Proprietary Lending, Consumer Card Acquisitions and Marketing Capabilities teams. Developed business plans and led strategic initiatives across the U.S. Cards business. Selected to lead an initiative to attract, hire and develop diverse undergraduate and MBA talent from top universities and diversity channels, resulting in a 67% increase in under-represented minority interns.
2002 - 2006
~4 yrs
Senior Manager, Strategic Relationship Services
Responsible for product management and marketing for myriad value-added service offerings for American Express customers.
1998 - 2002
~4 yrs
Marketing Associate
Developed marketing programs for a global research, technology and consulting firm.
Jun 1997 - Jun 1998
Marketing Associate
Participated in developing marketing programs for one of the largest domestic banking corporations, later acquired by Bank of America.
May 1994 - Jun 1997
1 education record
Nikki Darden education
-
North Carolina Agricultural And Technical State University
FAQ
Frequently asked questions about Nikki Darden
Quick answers generated from the profile data available on this page.
What company does Nikki Darden work for?
Nikki Darden works for JPMorgan Chase & Co..
What is Nikki Darden's role at JPMorgan Chase & Co.?
Nikki Darden is listed as Chief Marketing Officer | Managing Director | Employee Experience at JPMorgan Chase & Co..
What is Nikki Darden's email address?
AeroLeads has found 1 work email signal at @citigroup.com for Nikki Darden at JPMorgan Chase & Co..
What is Nikki Darden's phone number?
AeroLeads has found 1 phone signal(s) with area code 866 for Nikki Darden at JPMorgan Chase & Co..
Where is Nikki Darden based?
Nikki Darden is based in New York City Metropolitan Area, United States while working with JPMorgan Chase & Co..
What companies has Nikki Darden worked for?
Nikki Darden has worked for Jpmorgan Chase & Co., Citi, Global Gente, American Express, and Advisory Board Company.
How can I contact Nikki Darden?
You can use AeroLeads to view verified contact signals for Nikki Darden at JPMorgan Chase & Co., including work email, phone, and LinkedIn data when available.
What schools did Nikki Darden attend?
Nikki Darden holds B.S., Marketing from North Carolina Agricultural And Technical State University.
What skills is Nikki Darden known for?
Nikki Darden is listed with skills including Cross Functional Team Leadership, Strategic Partnerships, Customer Acquisition, Marketing Strategy, Segmentation, Leadership, Marketing, and Competitive Analysis.
Find 750M verified contacts
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial