Building on past experiences, I started EASEL as a way to offer administrative support to artists so they can better focus on the work only they can do - creating their art. • Identifying relevant opportunities, including grants, fellowships, gallery exhibitions, group and solo shows, calls for art, requests for proposals, and residencies.• Project administration, from planning and applying to execution and reporting.• Marketing support - event promotion, content creation, strategy development, and more.• Gallery development, curation, and sales.

Culture Beat is a 30 minute weekly radio program in which my co-host and I share upcoming local arts and cultural events and initiatives (and more than a few jokes). Before recording in the studio, preparation involves research, organization, and writing, as well as coordination with and preparation of any guests we may have.

• Planning and execution of logistics and promotion for events and performances.• Identify and implement strategies for legacy planning and stability, including documentation of workflow and processes and asset organization.• Fundraising, from identifying opportunities to capture individual donations to working with multiple collaborators to strategize and develop a $1.2M, 3-year funding initiative.

• Develop and execute marketing strategy, which included rebranding, building brand awareness, and donor relations.• Content development - due to the nature of the organization's work, special care was needed to avoid further exploitation or violation of individuals involved. • Planning and coordination of events.

• Manage, develop, and evaluate efficacy of marketing content and strategy for various Cultural Development and Worcester Cultural Coalition initiatives, including print, radio, website, social, email, and out-of-home, through graphic design, multiple styles of writing, and public speaking - including two weekly radio shows.• Customer service as primary contact for the media, the public, applicants for/recipients of Worcester Arts Council funding, and for prospective, new, and legacy Worcester Cultural Coalition members.• Managed guidelines, reporting, and processes of WAC grant programs, including annual funding and incoming ARPA funding, while ensuring compliance with Mass Cultural Council and City of Worcester guidelines and prioritization of DEIA goals.• Improved accessibility to WAC funds by working with the Mass Cultural Council and City Law and budget divisions to implement direct (up-front) payments, as opposed to the previous reimbursement model.• Improved efficiency of reporting using experience with data management technology and best practices.• Worked with a team to develop reports and materials which help secure funding, including $250k from the National Endowment for the Arts and $2M to complete construction of Jean McDonough Arts Center.• Manage staff interns and consultants, including building job descriptions, hiring, assignments, and evaluations.

• Arranging and mapping the half-mile long street festival, taking into account business owner concerns, equipment needs, utility limitations, and visitor experience. This coordination incorporates activities, artists, community groups, demonstrations, food vendors, musicians, and performances. • Guide direction of and contribute to Marketing Committee efforts, including email messaging, media buying, press opportunities, social media, sponsorship, and website redesign.• Troubleshooting logistical issues in advance and day-of events.

• Content creation, including artist profiles, broadcast interviews, copy writing, email marketing, press releases, social media, website management.• Coordinate branding efforts as the festivals have grown in both size and scope. • Curate & evaluate acts as a member of the Performance Committee.• Promote festivals through researching paid media and promotional opportunities; negotiate to improve reach of limited 501 (c)(3) media buys using traditional and new media.

• CRM database management, driving toward automation of multiple marketing functions. • Event planning for clients and prospects, from proposal, fundraising and promotion to logistics, hosting and post-event recaps, which generated multiple sales meetings and new partnerships.• Content generation for various points in the sales cycle: blog posts, infographics, one-sheets, presentations, testimonials, product page updates, email templates, and press opportunities. Each piece designed to meet sales needs through research and relationship building with the engineering side of the organization. • Grew web presence over 4 months: site traffic by 600%, Facebook engagement by 200%, LinkedIn unique viewers by 300%. • Rebrand AKUITY as an invested partner rather than a vendor to align with latest company strategy.

• Revamped the creative request process, improving communication between departments. • Campaign management through Facebook, AdWords, SEO, and network relationships.• During my training, 30%+ of the company (myself included) were laid off due to a change in business strategy.

• Created, optimized, troubleshot and managed programmatic advertising campaigns for multiple clients across multiple channels and objectives, including retargeting, audience segmentation and A:B/multivariate testing.• Engaged internal and external teams to better meet client goals through process evaluation and optimization, as well as regular reporting review, enabling the team to find and act on new data quickly.• Improved relations between Sales and Ad Ops through creation of a campaign review tool.• Writing both internal (process documentation) and external (2 how-to blogs on Ad Ops success) facing articles.

• Manage digital advertising campaigns for multiple CBS desktop & mobile sites and streaming radio players.• Lead introductory and ongoing training for new employees locally and remotely.• Retain over 98% of ad revenue through reporting, problem solving and troubleshooting.• Enhanced the education process by leading a team to create workflow documentation training materials.• Reduced employee turnover and improved morale by identifying and creating team-building opportunities.

• Coordinated efforts surrounding the creation of an electronic payment solution• Project management and implementation• Research, client maintenance and creation of training documents

• Trafficked and optimized digital advertising campaigns for 60+ local sales people• Refined the order process, which made order entry and reconciliation more efficient and transparent• Empowered sales staffs to sell digital advertising through education on CBS web specs and practices• Ensured campaigns were successful through research, reporting and problem solving • Managed schedules and inventory on local and national levels

• Strategic sales development and consultation - helping clients make the best business decisions for each of their unique situations• Seek out and build new client relationships

Sales and customer service through food and wine knowledge.

Establishing media contacts, placing events and news in the hands of news makers and finding sponsorship opportunities for Adopt a Doctor and Shape Up Rhode Island.

Miscellaneous tasks related to the production of a live show.