Grew & mentored a team of 7 responsible for the company’s content strategy & execution across all social & digital touch points. I also took on leadership of the brand reputation team overseeing the social care team, social listening, crisis communications and review moderation. In this role, we accomplished the following resulting in significant increases in engagement, awareness and search traffic:- Revitalizing the brand voice- Optimized & increased paid social boosting executions. Doubled TikTok following in the first 3 months. - Implementing SEO best practices & optimizations for the relaunch of the content hub & YouTube - Reducing social response times to under 10 minutes- Collaborating with influencers, partners and Club members on content for our channels- Launching SDC's TikTok channel- Reducing operations costs by 50% by auditing and renegotiating the brand reputation tool stack

Produced all creative content for social media channels and forged partnerships with creative and social teams to streamline operations and campaign management. - Established strategic framework and updated user interface for social platforms, elevating existing channels and driving engagement and retention.

Led the social media team in alignment with linear television network, cultivating tune-in and developing content with on-air talent, creators and influencers. - Achieved record-setting volumes of social conversation and trending on Twitter for over nine hours through effective execution of social media campaigns for both paid and organic channels for the 2018 CMT Music Awards. - Directed the integration of new content creators and influencers to drive watching in real-time and achieve record-setting ratings for season 13 of Dallas Cowboy Cheerleaders: Making the Team. - Launched new social tools, revitalized the brand voice and established brand KPIs.

Spearheaded social media for Mattel across all international markets, ensuring cohesive development and implementation of integrated social media marketing strategies and content for Hot Wheels, He-Man, and Max Steel properties. - Effectively innovated Hot Wheels social content to expand fan base, maximize partnerships, and improve engagement, driving sales and being named one of the most popular toys, online. - Delivered strategic innovation and thought leadership on He-Man with a Facebook campaign resulting in 1.2M impressions and 18% fan growth over two weeks.- Awarded inaugural “Hot Wheels Dreamers & Doers Award” for demonstrated excellence driving digital innovation and execution for the brand.

Primary day-to-day client contact responsible for helping to establish, retain and grow the Coca-Cola account for 360i. Managed over a dozen team members to lead the social strategy, community management, PR, listening and creative for Coca-Cola. Lead successful social integrations for Coca-Cola and its partners around key strategic properties & events including the Olympics, American Idol, American Music Awards, and NASCAR.

Primary day-to-day client contact on the Coca-Cola account for 360i. Led the cross-functional team to develop and execute the social strategy for brands including Coca-Cola, Coca-Cola Freestyle and Simply Orange juice.

Managed the day-to-day activities across multiple brands including Coca-Cola Zero, My Coke Rewards, Coca-Cola, and Sprite. Drove strategic innovation into emerging social platforms including establishing Coke Zero’s presence on foursquare and Coca-Cola’s integrations with Stickybits and SCVNGR.

As social media manager at Spaulding Communications, I oversaw the social media strategies for both the agency and our clients. I worked closely with the agency's president on the continued development of a standard set of tools and best practices for engaging in and measuring social media.

As senior account executive on Spaulding Communications flagship account, Rheem Manufacturing Company, I managed the day-to-day activities related to the comprehensive public relations program including corporate and consumer communications, national trade, business and consumer media outreach, as well as trade show support. Additionally, I was involved in the development of strategic plans based on forecasted trends in the HVAC and water heating industries. I also utilized my experience in consumer media relations to increase consumer branding initiatives for all of the Agency’s clients.

Lead account planning, strategic development and execution of Advertising & Public Relations Programs relations for several clients within the home products channel. Oversaw the recruiting, training and supervision of Kleber & Associates Internship Program.

Managed over 20 accounts, specializing in image development, media placement, market analysis and event coordination for restaurants. Developed relationships to secure placements for the firms largest client in top tier publications including the Chicago Tribune, Newsday, and Baltimore Sun. Project manager for “Hamptons Restaurant Week,” featuring over 100 participating restaurants.