Nikki Means, Mba, Mbb, Cpm Email and Phone Number
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Business and marketing professional with 15+ years experience developing and executing multi-channel marketing programs and campaigns. Well versed in business operations and BPM as well as marketing management creating brand, digital, content and experiential strategies.A results-oriented VP of Strategy who has worked with global brands like P&G, Hertz Global, DSW and Champion Petfoods. Leader of cross-functional teams to execute integrated campaigns/programs that deliver business goals and marketing objectives.Passionate about understanding consumers and mining insights to create experiences that connect real people and brands.Specialties: Brand Strategy, Core Messaging and Content Strategy, Channel Planning and Integrated (or experiential) Strategy, 360 Campaigns and Influencer/Social Activations
Gsw Advertising
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Vice President, Brand StrategyGsw Advertising Aug 2020 - PresentColumbus, Oh, UsAs a VP Brand Strategy, I work to balance both sides of the agency/client relationship by translating insights into a strategic point of view that can ground a team, lead to great strategic creative, adhere to measurable brand objectives and ultimately, elate clients.• Strategy: Proactively in ensuring agency value by leveraging consumer insights into the development of a superior brand strategy and creative brand story that are unique to the market place.• Research savvy: Ensure appropriate research methods are employed to meet agency and client objectives in building and launching successful brands. • Bring brand to life: Leveraging human truths and strategy to drive the brand creation process. Collaborate with the Creative team to ensure communications are on-strategy and emotionally resonate with all audiences throughout the launch, brand creation or creative development process.• Client / project management: Partner with account and creative teams to deliver exceptional key client relationship management, establish upfront agency scope and planning processes.• Tactical planning: Develop tactical solutions that deliver immediate results while supporting the brand experience.
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Experience, Content & Brand Strategy ConsultantTigerseye Creative Strategies Nov 2019 - PresentDelivering strategy that drives experiences and content to engage audiences, establish brand trust, and drive business goals.Leading creative to ensure brand and communications alignment that is also relevant to target audiences.Driving continuous improvement through data to optimize strategic, messaging and creative performance. -
Senior Marketing & Experience StrategistAbbott Mar 2020 - Aug 2020Abbott Park, Illinois, Us• Drive thought leadership in paid and earned digital marketing by maintaining an understanding of digital trends and best practices as well as to evangelize new media technologies/capabilities that have a synergistic fit into the Brand’s marketing mix.• Strategically understand the brands’ needs, target audience, category trends and industry pressures to stay on top of, and identify, threats and opportunities while also being an advocate for the consumer and their ideal experience with our brands.• Lead creative execution both internally and with agency partners to ensure messaging and creative cohesion. -
Marketing And Communications DirectorGreen Growth Brands Dec 2018 - Nov 2019Columbus, Ohio, UsProviding multi-channel marketing and communications strategy in an emerging industry for a lifestyle-oriented, consumer products company. Results-driven brand manager who developed brand and go-to-market strategies for 4 consumer brands and launched 109 retail locations in 2019. -
Associate Director, Brand And Experience StrategyIbm Ix Jul 2017 - Nov 2018Armonk, Ny, UsLead Strategist who developed data-driven Multi-Channel, Content, Digital/Social Media Marketing and Brand Strategies for global and national brands across industries (CPG, retail, travel & tourism, beauty, food & beverage).Some of my clients included: P&G (Clairol Professional, Wella, Kadus), DSW, Champion PetFoods, Hertz Global -
Associate Director Of StrategyResource/Ammirati, An Ibm Company Jan 2015 - Jul 2017Columbus, Oh, UsLead Strategist who developed data-driven Integrated, Content, Digital and Social Media Marketing Strategies for global and national brands like: P&G (Gillette Venus), Bush Brothers, RCI/Wyndam, Purina Cat Chow and others. -
Head Of Marketing & StrategyProject Socialize Dec 2009 - Jan 2016Head of Marketing and Strategy for a boutique digital agency that provided consulting services to global brands, non-profit organizations and start-ups like P&G (P&G Everyday, Try It & Love It), TriVersity Construction Company and the Goodwill. Primary functioned as a strategist focused on creating digital and content strategies backed by consumer, category and competitive data while partnering with SMEs to execute client's experiential marketing, community management, creative, website and SEO needs. Leveraged social listening to derive insights. Defined metrics and KPIs to deliver reporting, understand strategy performance and optimize content. -
Adjunct ProfessorAntonelli College Jul 2012 - 2015Cincinnati, Ohio, UsFacilitated classroom instruction of for-credit classes. Developed assessments to evaluate learning and counseled students to increase engagement and performance. -
Advisory Board: Institute For Social MediaCincinnati State Jan 2012 - Jan 2013Cincinnati, Ohio, UsAdvisory Board member for the Institute for Social Media, including the Marketing Sub-Committee and Curriculum Development Committee. -
Director Of Enterprise Process ImprovementGreat American Financial Resources Dec 2008 - 2009Cincinnati, Oh, UsDeveloped a team into process specialists for deployment into the organization. Led projects that reduced costs, mitigated risk and achieved overall organizational efficiency. Team Project Savings: $2+MM. -
Vice President And Process Improvement ManagerPnc Sep 2006 - Nov 2008Pittsburgh, Pennsylvania, UsDeployed the Lean/Six Sigma Methodology through training, coaching, and mentoring associates within the Commercial Equipment Leasing division of National City, Mortgage, Warehouse Lending, and Credit Risk Divisions. Managed a portfolio of projects for 18 Six Sigma Practitioners with initial project savings estimated at $3.1MM. Key areas: marketing, technology and operations. -
Assistant Vp And Six Sigma Black BeltPnc Jun 2004 - Sep 2006Pittsburgh, Pennsylvania, UsLed process improvement projects utilizing the Six Sigma tools and methodology for strategically aligned initiatives for the Commercial Equipment Leasing division. Led an average of 11 projects annually utilizing either the Six Sigma or project management methodologies to achieve organizational goals on time and under budget. Key areas: marketing, technology and operations.
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Six Sigma Black BeltPnc Mar 2003 - Jul 2004Pittsburgh, Pennsylvania, UsLed process improvement projects utilizing Six Sigma tools and methodology for strategically aligned initiatives for the Mortgage and Warehouse Lending division. Key areas: technology and operations.
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Legal Department ManagerPnc Feb 2002 - Mar 2003Pittsburgh, Pennsylvania, UsManaged the workflow for a staff of four attorneys with direct management responsibilities for four paralegals and two administrative staff members ensuring corporate compliance and protection of the Bank’s interests when required to participate in mortgage litigation.
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Mortgage CompliancePnc 1998 - 2002Pittsburgh, Pennsylvania, UsPerformed legal research and employee training to ensure Bank compliance with state laws. Coordinated state audits and operated as a liaison between regulatory agencies and the Bank to respond to and resolve audit issues.
Nikki Means, Mba, Mbb, Cpm Skills
Nikki Means, Mba, Mbb, Cpm Education Details
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Indiana Wesleyan UniversityMba -
Xavier UniversityProject Management
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University Of CincinnatiBachelor'S Degree
Frequently Asked Questions about Nikki Means, Mba, Mbb, Cpm
What company does Nikki Means, Mba, Mbb, Cpm work for?
Nikki Means, Mba, Mbb, Cpm works for Gsw Advertising
What is Nikki Means, Mba, Mbb, Cpm's role at the current company?
Nikki Means, Mba, Mbb, Cpm's current role is Vice President, Brand Strategy at GSW Advertising: We Speak People ... Brand Strategy | Content & Channel Planning | Communications | Creative | Marketing | Operations.
What is Nikki Means, Mba, Mbb, Cpm's email address?
Nikki Means, Mba, Mbb, Cpm's email address is ni****@****ize.com
What is Nikki Means, Mba, Mbb, Cpm's direct phone number?
Nikki Means, Mba, Mbb, Cpm's direct phone number is (513)-779*****
What schools did Nikki Means, Mba, Mbb, Cpm attend?
Nikki Means, Mba, Mbb, Cpm attended Indiana Wesleyan University, Xavier University, University Of Cincinnati.
What are some of Nikki Means, Mba, Mbb, Cpm's interests?
Nikki Means, Mba, Mbb, Cpm has interest in Writing, Digital Media, Social Media, Social Media Platforms, Speaking, Reading, Digital Marketing, Food And Beverages, Retail, Training And Development.
What skills is Nikki Means, Mba, Mbb, Cpm known for?
Nikki Means, Mba, Mbb, Cpm has skills like Email Marketing, Campaign Execution, Content Marketing, Imedia Campaign Management, Training, Digital Marketing, Campaign Planning, Social Media Marketing, Online Community Management.
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