Nikki Means, Mba, Mbb, Cpm Email & Phone Number

Columbus, Oh, Us

As a VP Brand Strategy, I work to balance both sides of the agency/client relationship by translating insights into a strategic point of view that can ground a team, lead to great strategic creative, adhere to measurable brand objectives and ultimately, elate clients.• Strategy: Proactively in ensuring agency value by leveraging consumer insights into the development of a superior brand strategy and creative brand story that are unique to the market place.• Research savvy: Ensure appropriate research methods are employed to meet agency and client objectives in building and launching successful brands. • Bring brand to life: Leveraging human truths and strategy to drive the brand creation process. Collaborate with the Creative team to ensure communications are on-strategy and emotionally resonate with all audiences throughout the launch, brand creation or creative development process.• Client / project management: Partner with account and creative teams to deliver exceptional key client relationship management, establish upfront agency scope and planning processes.• Tactical planning: Develop tactical solutions that deliver immediate results while supporting the brand experience.

Delivering strategy that drives experiences and content to engage audiences, establish brand trust, and drive business goals.Leading creative to ensure brand and communications alignment that is also relevant to target audiences.Driving continuous improvement through data to optimize strategic, messaging and creative performance.

Abbott Park, Illinois, Us

• Drive thought leadership in paid and earned digital marketing by maintaining an understanding of digital trends and best practices as well as to evangelize new media technologies/capabilities that have a synergistic fit into the Brand’s marketing mix.• Strategically understand the brands’ needs, target audience, category trends and industry pressures to stay on top of, and identify, threats and opportunities while also being an advocate for the consumer and their ideal experience with our brands.• Lead creative execution both internally and with agency partners to ensure messaging and creative cohesion.

Columbus, Ohio, Us

Providing multi-channel marketing and communications strategy in an emerging industry for a lifestyle-oriented, consumer products company. Results-driven brand manager who developed brand and go-to-market strategies for 4 consumer brands and launched 109 retail locations in 2019.

Armonk, Ny, Us

Lead Strategist who developed data-driven Multi-Channel, Content, Digital/Social Media Marketing and Brand Strategies for global and national brands across industries (CPG, retail, travel & tourism, beauty, food & beverage).Some of my clients included: P&G (Clairol Professional, Wella, Kadus), DSW, Champion PetFoods, Hertz Global

Columbus, Oh, Us

Lead Strategist who developed data-driven Integrated, Content, Digital and Social Media Marketing Strategies for global and national brands like: P&G (Gillette Venus), Bush Brothers, RCI/Wyndam, Purina Cat Chow and others.

Head of Marketing and Strategy for a boutique digital agency that provided consulting services to global brands, non-profit organizations and start-ups like P&G (P&G Everyday, Try It & Love It), TriVersity Construction Company and the Goodwill. Primary functioned as a strategist focused on creating digital and content strategies backed by consumer, category and competitive data while partnering with SMEs to execute client's experiential marketing, community management, creative, website and SEO needs. Leveraged social listening to derive insights. Defined metrics and KPIs to deliver reporting, understand strategy performance and optimize content.

Cincinnati, Ohio, Us

Facilitated classroom instruction of for-credit classes. Developed assessments to evaluate learning and counseled students to increase engagement and performance.

Cincinnati, Ohio, Us

Advisory Board member for the Institute for Social Media, including the Marketing Sub-Committee and Curriculum Development Committee.

Cincinnati, Oh, Us

Developed a team into process specialists for deployment into the organization. Led projects that reduced costs, mitigated risk and achieved overall organizational efficiency. Team Project Savings: $2+MM.

Pittsburgh, Pennsylvania, Us

Deployed the Lean/Six Sigma Methodology through training, coaching, and mentoring associates within the Commercial Equipment Leasing division of National City, Mortgage, Warehouse Lending, and Credit Risk Divisions. Managed a portfolio of projects for 18 Six Sigma Practitioners with initial project savings estimated at $3.1MM. Key areas: marketing, technology and operations.

Pittsburgh, Pennsylvania, Us

Led process improvement projects utilizing the Six Sigma tools and methodology for strategically aligned initiatives for the Commercial Equipment Leasing division. Led an average of 11 projects annually utilizing either the Six Sigma or project management methodologies to achieve organizational goals on time and under budget. Key areas: marketing, technology and operations.

Pittsburgh, Pennsylvania, Us

Led process improvement projects utilizing Six Sigma tools and methodology for strategically aligned initiatives for the Mortgage and Warehouse Lending division. Key areas: technology and operations.

Pittsburgh, Pennsylvania, Us

Managed the workflow for a staff of four attorneys with direct management responsibilities for four paralegals and two administrative staff members ensuring corporate compliance and protection of the Bank’s interests when required to participate in mortgage litigation.

Pittsburgh, Pennsylvania, Us

Performed legal research and employee training to ensure Bank compliance with state laws. Coordinated state audits and operated as a liaison between regulatory agencies and the Bank to respond to and resolve audit issues.

Graduate, Mba

Certification, Project Management

Bachelor'S Degree