Nikki Jones Email and Phone Number

An experienced leader of B2B and B2C corporate brand strategy work, applying rigour and creativity to create powerful new brands and to re-purpose and re-position established businesses.I have worked at senior level on strategic branding with clients including: WaterAid, The BBFC (British Board of Film Classification), Wragge Lawrence Graham & Co (now Gowling WLG), The Crown Estate, London Stock Exchange Group, Direct Line Group, BNP Paribas Corporate and Investment Banking, The Prince’s Trust, Manor AG.Previously Head of Consulting at Dave/Calling Brands, Partner at Engine, Senior Strategist at Wolff Olins and Strategy Principal at CapGemini. Now I'm running my own company, Headstrong Brand, working directly with clients and providing freelance strategic support to brand and design agencies in London and Cornwall.I provide sharp and insightful answers to complex brand strategy questions, such as:- How can we use brand more effectively to support our new corporate strategy?- How do we explain why our company matters and where we fit in the world?- How should our Group brand be related to our business units and/or our product and service brands?- What should we call our company / our new service?- How should we position our new service?I am also able to lead brand delivery beyond pure strategy (such as brand identity, communication, and internal engagement) through my network.Specialities: corporate brand definition and redefinition (purpose, proposition, positioning), group brand architecture, brand creation, naming, messaging, and brand identity (with design partners).