Next show: Disney's Frozen In Concert | November 16 & 17, 2024 | Samsung Performing Arts TheaterFor marketing & press inquiries: nikki@filmconcerts.phFilm Concerts PH® is a Third Culture Entertainment brand.

Handled an international cookware brand with a multi-million USD annual revenue. As a Key Account on Lazada and Shopee, I ensured YoY growth and competitive rankings on the platforms.● Achieved 12% growth in brand's e-commerce business in 2023 versus 2022, contributing 37% to total revenue.● Orchestrated diverse marketing strategies for campaigns and product launches.● Collaborated with e-commerce team to optimize store and product detail page (PDP) design, enhancing customer engagement.● Provided weekly creative direction for social media posts and Meta ads.● Increased livestream selling viewership by 15%, new store followers by 295%, and average conversion rate by 23% through effective livestreams.● Established partnerships with Key Opinion Leaders (KOLs) and media outlets, amplifying brand visibility.● Oversaw A&P budgets and product discounts, ensuring healthy margins and profitability.● Assisted with compiling and reporting data for weekly/monthly reports, Joint Business Planning, and Business Reviews.● Managed relationships with platform partners, creative agencies, and principals.

Managed marketing activities from end-to-end for an award-winning, multi-brand retail concept. Represented and furthered the presence of renowned clothing brands such as Nike, adidas Originals, A.P.C., Carhartt WIP, and more in the Philippines.

Conceptualized and designed the brand's products, packaging, logos, and PR kits.