Growth Catalyst for New & Small Toy Companies.‣ Worked directly with founders, CEOs, and executive teams to identify paths to growth and profitability, guiding the team on necessary activities to achieve success and increase growth in excess of 100%.‣ Created and led a series of workshops to help companies develop their brand strategy, driving focus and clarity at the C-suite level.‣ Fractional executive leading teams through marketing planning and execution for B2B and B2C channels.

Senior executive for edtech startup leading sales and marketing.‣ Partnered with CEO to secure multi-million funding contributions.‣ Drove best performing Q4 in company’s history, increasing transactions by 74% while simultaneously cutting ad costs by two-thirds.‣ Partnered with site team to increase conversion rate 20% YOY, acquiring 52% more new customers. In conjunction with other efforts, reduced mid-year downturn of 30% to meet sales goal without exceeding budget.‣ Owned total brand relaunch, including comprehensive market and consumer research, product pricing, positioning, and new brand and visual identity.‣ Drove strategy, execution, and KPIs for all marketing channels, including DTC ecom site, paid digital advertising, social media, PR, SEO, and content.‣ Modernized marketing stack, adding SMS and new paid channels, including podcasts.‣ Launched first new products since the company's founding, exceeding forecast expectations.

Baby Alive Franchise Leader‣ Transformed digital strategy, launching brand YouTube channel supported by fan influencers.‣ Led team to develop consumer-centric, insight-led innovation model for new key items.Increased overall profitability.‣ Partnered with cross-functional leadership to champion new team structure and responsibilities to support transformative brand strategy.

Quick Strike Intrapreneur‣ Broke existing processes and timelines to deliver two new brands from concept to shelf in less than a year.‣ Created digital, influencer-backed brand launch campaigns that achieved viral reach and award recognition.‣ Sold in directly to CEO and C-suite.Littlest Pet Shop Brand‣ Created new strategy to reverse declining retailer and consumer support, validated by insights.‣ Re-aligned product development to focus on profitability.

Family Gaming Portfolio‣ Led brand activities for titles including Clue, The Game of Life, and Yahtzee.‣ Ensured growth for classic games, including partnerships.‣ Drove digital-first thinking, including trend inspiration for products, influencer marketing, and topicality to incentivize social shareability.‣ Managed relationships with heritage and new inventors.

Word & Family Gaming Brands‣ Managed brand activities for titles including Scrabble, Upwords and Pie Face!‣ Broke records for face-to-face gaming, launching Pie Face! on the heels of an organic viral video and pent-up consumer demand. Won TOTY’s Game of the Year, and followed up with successful product innovation.‣ Delivered organic UGC-driven marketing campaign, creating a self-fueling social trend.‣ Managed word game brand activities and events, including annual North American School Scrabble Championship for kids ages 9-18.

Private Label Category Management - Core Boys & Infant/Preschool‣ Directed brand activity for a diverse portfolio of hardlines and softlines.‣ Achieved sales growth and incremental margin for key private label brands.‣ Collaborated closely with global buyers & planners in 8 international markets.

Private Label Category Management - Wheeled Goods‣ Managed business activities for largest TRU private label brand.

Private Label Product Development & Sourcing Core Girls‣ Led all product initiatives including development, packaging and merchandising.‣ Launched and rapidly expanded new, award winning large doll line, Journey Girls.‣ Executed business turnaround of tween brand.‣ Directly managed Asian vendor relationships.

Product Development and Marketing‣ Drove sales increase through reinvention of heritage brand, Swim Steps.‣ Product lead on pitch team to win Disney license.‣ Managed acquisition brand, Kelsyus (recreational and camping products), through sourcing, branding and mass market entry.‣ Led expansion of #1 company product line, Spring Float, into new products.

Marketing and Brand Development - Summer Seasonal