• Led ideation to launch of Instahints, a feature on Fire TV that shows 3 relevant things you could say to Alexa the moment you invoke Alexa. Instahints alleviated the #1 customer churn reason of having to memorize what to say on different screens, and increased the number of Repeat voice users by 7%.• Increased Alexa adoption on Fire TV by showing first-ever personalized Alexa hints. As a result, 20.3% of all Fire TV Alexa Never customers started to use voice because of Cues. Cues’ hint-to-command conversion rate was 2X higher than the regular Fire TV voice hints.• Product owner of 3P Appstore business on Fire TV. Defined the product vision, CX, roadmap, and KPIs to increase 3P app engagement and user retention on Fire TV. A single point of PM lead for 16 people engineering team.

• Regional manager covering Los Angeles and Orange County metros responsible for a top line growth. Developed and secured leadership buy-ins on overall marketing, sales, and operational strategies to drive program awareness and achieve profitability. Managed two direct reports.• Started out as the first general manager to launch and drive awareness of Amazon Restaurants in San Francisco. Responsible for developing selection and marketing strategies to increase product trial and repeat. Collaborated with Product to launch an automated cuisine carousel for the easier selection discovery.

Created the marketing strategies to drive Sephora's Clinical Skincare and Hair business by providing guidance to 60+ brands to optimize Sephora's marketing levers, drive loyalty, and sales. Managed one direct report.

Based on consumer research and brand positioning, developed a go-to-market strategy to achieve growth in units and sales. Led the strategy of “Say It with Milk-Bone" Valentine's Day campaign, which won Bronze at 2015 Reggie Awards for the National Consumer Campaigns category.

Led a 7-person cross-functional team for product innovation and a national launch of 6 new menu dishes within one year. First ever Associate Brand Manager level to own Lunch, the second largest category in the business.

Advised and secured leadership buy-in on tactical strategy to address snacking opportunities. Recommendation was implemented through McBites and Fries & Soda Combination.

Identified ways to increase productivity levels of 6,000+ cable/telephone technicians in Southern California. Analyzed the regional truck fueling system and recommended operational efficiency improvement to the senior leadership, increasing the service capacity by 15%.