Nikki Madel Salgado Email & Phone Number

Montreal, Quebec, Ca

I support the translation of business requirements into detailed technical specifications and eShop tagging instructions, to capture relevant data in new and existing customer purchase flows.I execute analytics tagging test cycles for multiple concurrent automation projects, including test case creation, bug tracking, issue resolution, and pre-production acceptance, ensuring accurate and sanitized data collection.I maintain the analytics solution design document as the primary guide for Adobe Analytics eVars and props, ensuring alignment across stakeholders and project teams.I act as the primary technical liaison for internal users of the tag management system and digital analytics platform, coordinating with vendor support teams as needed.

Montreal, Quebec, Ca

I managed the implementation and maintenance of Digital Marketing Analytics tools (i.e. Adobe Analytics, Adobe Launch/Data Collection, Tealeaf, Decibel) for new and existing web properties.I provided technical support on analytics tagging, data validation, and integration, leading to comprehensive eShop performance analysis utilized by various teams for insight generation and development of new strategic initiatives. I designed post-marketing campaign analysis reports, monitored dashboards for e-shop performance evaluation, and analyzed campaign results for consumer retargeting opportunities.

Barrie, Ontario, Ca

I worked as a Tech Expert, providing optimal solutions to customers' tech hardware, products, and service needs. I ensured a customer-friendly approach while constantly targeting KPIs: Consumer Electronic Sales, Bell Residential Services (BRS) activations, Payphone Activations, and Smartphone Care Plan (SPC) sales.

Armonk, New York, Ny, Us

I developed, managed, and updated AskHR chatbot skills with the latest content, and constantly maintained and improved the system's conversation architecture with the latest Watson Assistant technology features. This helped the HR contact center with reduced ticket volumes and has delivered optimal user experience and client satisfaction.I also had the privilege to be a team member of the 2019 IBM iKonnect Sales Pitch Competition grand prize winner presenting the very idea of creating a virtual agent available hor all employees' HR needs.

Armonk, New York, Ny, Us

I managed and executed global HR website updates on content, design, and keywords using IBM Enterprise Content Management system, implementing proper web indexing for optimal user search. I also provided consultancy on the latest web services, global site improvements, and design standards to content managers that allowed efficient information delivery and site development.

Windsor, Berkshire, Gb

I assisted clients with hotel reservation needs through inbound calls and live chat customer interactions. I ensured high customer satisfaction in services provided to achieve target KPIs while promoting IHG brands and partners. Whenever needed, I also supported the Workforce Management Coordinators on resource allocation tasks.

Graduate Certificate, Project Management

Graduate Certificate, Marketing Research & Analytics

Bachelor Of Science (Bs), Computer Science

360 Digital Marketing Strategy And Implementation Specialist Course