Nikki Miller Warnick Email & Phone Number

Manhattan, Ks

Manhattan, Kansas

Miami/Fort Lauderdale Area

Developed strategic initiatives to drive growth for the business including new markets, sales force recruitment, key account relationship development and prospecting, brand development and targeted marketing initiatives to drive growth in B2C and B2B business units.* Grew wholesale house account revenues for top 3 accounts by 67% in two years by optimizing product assortment, developing new products and improving brand marketing. * Private label program developed for Dicks Sporting Goods, Tail White Label, 65,000 units per season.* Brought on three new major accounts equating to $600K in additional revenue for the company in 2014.* Partnered with the product development team in identifying market trends and capitalizing on a new product category launch "A Bottom For Every Body" that gained traction in all major accounts first year of introduction and was one of the largest product launches in company history selling 26,000 in prebooked orders.* Led internal and external teams to rebuild the ecommerce website focuing on optimizing the customer experience, SEO best practices and targeted consumer messaging. Website launched October 2014.* In two years grew online revenues 116% and improved conversion rate by 40%.* Launched a new brand through a licensing partnership with Chris Evert called Chrissie by Tail. Led sales and marketing strategies which results in first six month of sales of $700,000. * Developed new market expansion in collegiate licensed product and launched the product line in Fall 2014. Recruited 8 new independent sales reps in four months to sell the line. Licensed with 80 major universities in the first 8 months.

Manhattan, Kansas

Led company growth through business development, marketing and branding strategies driving average annual growth rate of 30% per year on top line revenues for the last ten years. *Successfully built a marketing department from one person to a team of 32 which includes all aspects of marketing: eCommerce, website development, market research, creative, traditional marketing, social media engagement, brand and trademark management.*Trained and developed team members to grow with the company and take on leadership roles as well as established accountability and KPI's tied to success.*Led the search and implementation of a CRM application, Salesforce.com, in 2011 for our 180 person sales and call center team.*Developed and executed marketing strategies driving consistent lead generation to our sales team by managing ROI and optimizing lead sources.*Led eCommerce initiatives including SEO, SEM, e-mail marketing and web development.*Managed market research efforts to include focus groups, customer online surveys, and the development of customer personas.*Oversaw all aspects of brand strategies including brand health monitoring, positioning, messaging, and trademark development and oversight.

Manhattan, Kansas

Concurrent to being the VP of Marketing at GTM Sportswear, was appointed President of a division of GTM Sportswear, Cushion Seats, Inc. Grew the company to $6M and improved EBITA by 20%. Rolled out 13 patents which allowed us to position ourselves as the leader in the industry. Cushion Seats, Inc. was acquired by IMG Worldwide, Inc. in August 2011.*Rebranded the company and redefined the business model.*Developed multi million dollar accounts with large universities across the country including: The Ohio State University, University of Alabama, University of Tennessee, University of Wisconsin and many others.*Identified a new supplier and decreased product costs by 18%. Built the relationship and achieved high quality through defining key performance standards for our supplier to exceed.*Improved product quality and increased life of the product from 2 to 6 years. Cut lead times from 6 to 4 months.*Invented and secured 5 utility patents that secured and protected our position in the industry as well as 8 design patents for new and emerging market opportunities.*Leased, serviced and installed over 150,000 seats into stadiums nationwide annually and achieved a 98% satisfaction score from our end users. Achieved this by implementing an incentive program for our on-site managers that drove to consistency and accuracy.*Developed software to handle the order processing and servicing of seating requests that integrated with most university ticketing office software solutions and provided a 360 degree view of the customer's seating experience.*Led the sale of the company to IMG Worldwide from March-August 2011.*IMG Worldwide retained all of the full-time team members that were under my leadership.

Bachelor Of Science In Business Administration, Marketing

Activities and Societies: Alpha Xi Delta Sorority, Scholarship Chair at Alpha Xi Delta, Marketing Association, Golden Key National Honor.

Bachelor Of Science In Clothing And Textiles, Apparel Design

Graduated Cum Laude

Associate In Applied Science, Fashion Design

Magna Cum Laude Graduate