Nikki M. Vaughn Email & Phone Number

Englewood, Co, Us

This is incredible honor! I am ready for the challenge.

Englewood, Co, Us

Marketing leader of our billion-dollar private DTC furniture retailer that has been in business for over 48 years. 17 massive showrooms and warehouses throughout Colorado, 3 in Houston, 3 in Phoenix. Sales split: 88% instore/12% online.Manage a $30MM annual marketing budget spent across every channel within the digital, OOH, and traditional media spaces. From weekly print, to tv, to social, streaming and beyond. Develop and execute for all internal needs as well.Lead and manage a team of 11 marketing professionals. We develop all marketing assets and tactics in-house. Our team consists of Graphic Designers, Videographer/Cinematographers, Content Specialists, Photographers and more.Plan, negotiate, and implement robust omni channel marketing strategies. There isn’t a channel we do not fire on.

Irvine, Ca, Us

Manage the strategy, development, and execution of all media across every channel within the digital, OOH, and traditional media spaces.Oversee a $21MM annual marketing budget.Lead contact for all external agencies and vendors.Managing marketing liaison for all internal business units and campuses across the nation.Manage the content and deployment of all communications within our SalesForce/Marketing Cloud solutions. Develop all nurture and journey strategies. Also managed the migration and integration from Dynamics/Click Dimensions to SalesForce/Marketing Cloud.Lead the development and execution of all video shoots and video development.

Newport Beach, California, Us

Led a team of 6 both in OC and overseas, and collectively executed our Omni-Channel Marketing strategy for both B2B and B2C channels.Added to Leadership team after 6 short weeks of tenure.Improved the Marketing CPA by over $800 within 2 months of employment.Key contributor in maintaining the highest census in company history. Executed all digital marketing initiatives including SEO, Paid Search, Partner Marketing, Social Media, content marketing, marketing automation, B2B virtual meetings development and execution, personalization and retargeting, and video development.Managed the development of a new, mobile friendly website and consistently developed several new optimized landing pages weekly for constant A/B testing seeking engagement improvements.Led the development and then ongoing management, optimization and content deliver for 2 mobile Apps. One for the Aftercare/Alumni program and one for the new Virtual Behavioral Health program.Led the production of short and long form video including 2 new facility virtual tours. One example here: https://www.youtube.com/watch?v=7g2hK0pJSr0&t=6sTeam lead on new CRM and Marketing Automation integration.

YLG specializes in long distant rail vacations worldwide. We combined top destinations throughout the world with our extensive hotel partnerships to deliver bucket list experiences to our customers. Led a team of 7 marketers and collectively executed our Global Marketing strategies for 7 brands in 3 countries, both B2B and B2C channels.Lead project manager for companywide initiatives, M&As, developments, integrations, and implementations. Recently launched new CRM (MS Dynamics) and marketing automation system (Marketo).Executed all digital marketing initiatives including SEO, SEM, social media marketing, content marketing, email marketing, marketing automation, webinar development and execution, personalization and retargeting.Developed and delivered approximately 2.5MM emails weekly serving up a variety of promotions, newsletters, webinar invites, and flash sale alerts for all brands and both channels. Implemented nurture campaigns based on user preferences, verbal interactions, and website activity.Launched bi-weekly internal newsletter campaign and included employee highlights, interviews, images and video. Manage all websites with continuous optimization and development to improve rankings, organic reach, and engagement.Generated over 12,000 webform leads a week, all on-page and direct-to-site.Increased website traffic across all channels 800%+. Organic increases over 1,000%+Proven success training and developing staff (direct reports) and success with training and influencing cross-functional teams/programs.Regularly implemented and achieved department's KPIs.Developed and managed partner/affiliate marketing programs including custom micro sites per Partner’s needs. Owned database management with 1.5 MM active, engaged subscribers.

FaceCake Marketing Technologies Inc. is a pioneer and innovator in personalized interactive marketing solutions space. Our proprietary Visual Demonstration System (VDS) allows users to manipulate their own images, with a wide range of image transformation and animation capabilities.Heavy participation in the development of our go-to-market solutions, strategic positioning, and product launches. Collaborate with engineering teams to translate technical product details into accurate and effective features and benefits messaging.Develop marketing presentations for many of our partnerships and relationships. Hands-on creation of all product collateral and sales enablement tools including data sheets, solution briefs, slide presentations, reporting tool creations, whitepapers and vertical-specific ROI calculators.Regularly train Sales and Client Experience teams on product and feature updates.Responsible for the planning, testing, coordination and support for some of our most high-profile technology developments and events. This includes:Our annual Bloomingdale’s showcase - The World’s First 3D virtual dressing room, called Swivel™ supported by Microsoft’s Kinect for Windows motion sensing technology.FrameWizard technical support Manager (www.framewizard.com)ShadeScout (www.shadescout.com/v2)TryCon (tryon.facecake.com)

Digital Marketing Boutique dedicated to the success of well established, high-profile National corporations as well as local businesses.The preferred digital marketing Agency within the International Franchise Recruitment arena. Clients included: IFA, KFC, Pizza Hut, Meineke, Maaco and USLawns.Developed, implemented and supported our entire local business channel. Stipulated milestones assembled necessary partner and vendor relations, produced detailed operation instructions for every facet of a successful - all-inclusive digital marketing channel, trained support staff, sales team and design/development teams.Managed and performed all duties relating to the success of our Client's web properties on Local and National levels. Focused on consistent ROI improvement, growth in conversions, Reputation Management and Social Media effectiveness, Email Marketing creativity and Paid Search efficiencies.Developed the framework of a comprehensive monthly marketing report and conducted monthly virtual review sessions with all Clients. Audited and critiqued Google Analytics of each client's website marketing strategy and each visitors overall web we experience. Highlighted key areas in need of optimization and implemented new solutions to improve conversions.Developed and maintained all Office Management processes and procedures that drove efficiency and standardization.Developed and managed all aspects of Accounting via QuickBooks: Companywide Budget/P&L, AP/AR, Billing and Payroll.

Responsible for the company-wide marketing and advertising. Dedicated to our consistent success of a highly focused financial and real estate business model.Responsible for the strategy, tactics and programs to create interest, demand and recognition.Managed monthly marketing budget of over $2.5 Million dollars and consistently achieved weekly margins of over 50% throughout tenure.Developed, managed and successfully maintained 40-50 active Affiliates, Partners, Strategic Relationships and Advertising Campaigns, including contract negation, partner implementation and deal restructuring.Implemented and maintained solid relationships with the most high profile portals, advertising and information venues. Examples include Yahoo, Google, BankRate, Homestore, Experian and Lowermybills.Trained and managed a team of 5 Marketing Account Managers.Managed a 10-20 person Call Center tasked with new business development and customer quality assurance. Developed and implemented phone scripts tailored to quick yet informative call sessions. Well versed in auto-dialing technologies.Proficient in most Internet Marketing, Lead Generation, Can-Spam and DNC legalities, compliance and regulations.Played a vital role in the overall success of the company, as well maintained substantial involvement in our private sale to Fidelity Financial for over $25MM.

Managed over 40 high-profile marketing relationships (Yahoo, Google, Overture, KBB, Stoneage.com, Automotive.com) in the Online Marketing/Affiliate department.Created/developed advertising banner ads of all sizes, HTML emails and online forms using Photoshop, Dreamweaver and other basic HMTL software design programs.Dictated lead volume levels to all Affiliates and maintained daily/weekly run rates.Consistently policed all partners and quickly identified and rectified technical glitches.Responsible for all non-CPA advertising and ensured consistent positive ROI.Assisted in the development of sales and marketing strategies. Acted as the liaison between Sales Team and Marketing Department.

Employee number 10 for the world's first Online Automotive Lead Generation Company.Developed the Customer Service and Sales Assistant roles.Maintained highest-grossing sales region 10 out of 12 months in 1997.Cold-called and initiated sales discussions regarding the Autobytel opportunity to Dealership prospects. Confidently delivered interested prospects to Sales Executives.The go-to team member for new hire training with in the Customer Service and Sales teams.Joined Dealer Technical Support Team in 1998 to broaden communication and technical skills.Educated dealership Internet Managers on efficient and successful online consumer management.