Las Olas Luxury Living is an innovative start-up specializing in direct-to-consumer luxury home products with patented assembly mechanisms. Top Accomplishments ➥ • Built and launched the brand’s digital marketing presence, establishing a high-performing DTC website that increased site traffic by 820x through full-funnel digital campaigns, including SEO and paid media strategies.• Conduct in-depth market research to identify product innovation and align brand messaging with consumer demand, strengthening product-market fit.• Negotiated critical supplier partnerships to support scalable, efficient distribution, fostering growth while optimizing operational efficiency for rapid expansion.

Advanced brand growth and alignment in trade, performance, and shopper marketing through cross-functional leadership and data-driven strategy. Collaborated with leading retail media networks to amplify omnichannel presence, delivering seamless online-to-in-store customer journeys that reinforced brand loyalty.• Led the transition of Trade Marketing into a Commercial Marketing function, including trade, e-commerce, shopper, and performance marketing initiatives under a unified strategy.• Generated $3MM in incremental sales with a $12+ ROAS on integrated campaigns, including lower-funnel retail media activations with Walmart Connect.• Developed and implemented a new digital offer platform, creating centralized visibility and greater agility in promotional execution and achieving $1MM in cost savings through automated solutions.• Authored a performance marketing guide to streamline processes and insights, enhancing team capabilities in data interpretation and campaign optimization.

Privately held alcoholic beverage company and one of the two largest spirit companies in the U.S. with annual revenues of $1B, with such brands as Fireball, Southern Comfort, Buffalo Trace, and more.Trade Marketing National Accounts Lead, Off-Premise (2020 – 2021)• Drove growth in flavored whiskey volume by deploying shopper insights to shape brand loyalty and conversion tactics across digital channels and partnerships.• Implemented a series of joint business plans that achieved a 98% program adoption rate, standardizing key learnings and executing scalable solutions across multiple markets.• Built strategic account-focused marketing strategies leveraging insights on shopper behavior, optimizing program outcomes across national retailers, including Kroger, Albertsons, and Costco.

Global Group Director, Insights & Strategy (2018 – 2020)Senior Director, Insights & Strategy (2017 – 2018)Director, Insights & Strategy (2015 – 2017)Led multi-market, data-driven marketing strategies that informed omni-channel campaigns for global CPG brands. Led strategic rollouts across international markets, standardizing best practices and optimizing campaign performance to suit varied consumer audiences.• Generated over 300% new business growth, pitching and acquiring high-profile clients such as Frito-Lay, Nestlé, ExxonMobil, Pabst, and Campari by creating transformative, data-informed strategies.• Handpicked to lead global CPG strategy execution across multiple markets, including the U.S., China, Russia, and Mexico, ensuring alignment with best practices and optimizing campaigns for diverse audiences.• Elevated digital and in-store shopper engagement by integrating insights into omnichannel campaigns, resulting in 200% YoY sales growth for Frito-Lay’s click-and-collect initiative during the pandemic.

DTC Innovation Brand Manager (2014 – 2015) Shopper Insights Associate Manager (2012 – 2014)Shopper Marketing Associate Manager (2010 – 2012)Contributed to strategic growth and market expansion through insights-driven shopper marketing, channel strategy, and the launch of a successful eCommerce incubator model.• Established and managed an independent incubation business unit with Chief Growth Officer sponsorship, achieving an estimated $9MM incremental growth by engaging lapsed Millennials through a Direct-to-Consumer (DTC) model.• Established cross-partner campaigns with top brands like Disney and P&G, boosting engagement through Olympics and Super Bowl activations.• Directed national account-specific marketing initiatives for Kroger, Publix, Ahold, and more, managing a $15MM budget to optimize investment alignment and maintain spend targets.• Conducted custom retailer studies on mass-channel aisle reinvention and category adjacencies, driving an 8% increase in total aisle volume and boosting brand sales by 21% as a challenger brand in the category.• Developed a low-income consumer segmentation study targeting WIC and SNAP recipients, creating a series of exercises to enhance stakeholder understanding and adoption.