Nikki Padula Email & Phone Number

New York, New York, United States

New York City Metropolitan Area

New York, New York

• Created rich set of roadmap enhancements for site optimization, initiated projects informed by KPIs, competitive analysis + UX/UI research; worked with web developers to execute
• Developed SCRUM calendar for team creative priorities, while managing weekly content deliverables for both site + emails
• Developed a robust email + promotional calendar from scratch, making email one of our top-driving Revenue mediums week over week
• Coded emails in Klaviyo, including automated flows, segmentation, UTM parameters, dynamic forms + A/B testing
• Reported on site performance + usability KPIs, developing + executing associated action plans
• Managed e-comm inventory, identified product cuts + rebuys, controlled inventory levels with promotional strategies

New York, New York

• Managed site content, publishing, merchandising + assortment in accordance with Digital Marketing calendar
• Reported on weekly, monthly + quarterly site KPIs using Omniture data; creation + follow-through of action items
• Improved UX/UI + CX, achieved conversion goals + usability performance targets through KPI analytics, competitive landscape + direct consumer feedback
• Collaborated with Buying team on product strategy based on performance KPIs
• Created + executed plan for navigational strategy changes through data + competitive analysis
• Presented post-mortems for site promotional events, along with recommendations for improving UX + CX going forward

Greater New York City Area

• eCommerce Merchandising:
• Managed site content + email marketing plan, including briefing, feedback + approvals
• Created + executed merchandising strategy
• Reported on site KPIs using Omniture + Tableau data
• Curated lookbook merchandising for web
• Monitored website for bugs + worked with IT to resolve Styling + Production:

Brooklyn, NY

• Managed site merchandising across all categories using SalesForce
• Created + executed merchandising strategy based on KPI analysis
• Curated fashion categories, linked products across categories + size scales to streamline UX
• Implemented product markdowns
• Coordinated samples + other logistics between multiple departments

Brooklyn, NY

• Assists Buyer in the execution of all merchandising activities; including creating and placing merchandise orders, monitoring and tracking on-order details, communicating order revisions to vendors, and processing.
• Edits and adds product to website using Sales Force Cloud
• Researches and analyzes the market in order to bring fresh ideas to the department
• Analyzes sales trends, inventory, and margin to achieve sales goals
• Executes the processing of a high volume of samples: takes photographs, enters them into the database, and coordinates testing
• Manages RTVs and recalls; completes transfer of samples from headquarters to retail stores

New York, NY

• Designed, produced, + styled Autumn/Winter 16/17 lookbook + photoshoot in collaboration with designer
• Built + managed website using Weebly; created content for Instagram + Facebook, maintained regular posting schedule
• Managed email marketing + outreach by writing + designing emails

New York, NY

• Provides supportive role to two Principals of a fast-paced wayfinding design firm in both a personal and professional capacity
• Project manager of Two Twelve's upcoming office relocation
• Provides assistance in HR endeavors-- hiring, communications, interviewing
• Plans and executes key social media initiatives and strategies
• Reconciles budgets and spending for all company overhead
• Manages Principals’ personal budgets, finances, taxes, and properties; manages logistics of Principals’ time and travel

Brooklyn, NY

• Provided supportive role to boutique design firm CEO in both a personal and professional capacity
• Organized business and personal documents and managed calendars in Outlook
• Planned international travel arrangements and accommodations
• Assisted in management of CEO’s two residences (one local, one upstate)
• Handled and prioritized personal appointments for CEO and her family

New York, NY

• Performed as a resident actor/artist with a politically motivated theater troupe in their core group, and as a featured member in full-length productions and showcases
• Worked with other members to interrogate and shift the traditional play narrative/structure to incorporate values of anti-racism, size acceptance, and gender liberation
• Wrote 1-woman short play to be performed at industry showcase, entitled "Elephant in the Room."
• Attended rehearsals multiple times a week to brainstorm, critique, direct, and execute scenes pulled from the work of female/POC playwrights
• Worked as a unified and united ensemble with 20 other artists, all with different skillsets, backgrounds, and cultures
• Performed in 3 full-length productions, adapted to give a stronger voice to female and Black voices: "Salome," "Trail of Tears," and "Remembrance: Bosnia."

New York, NY

• Assisted the Director of Programming and the Founder/Executive Director with all aspects of running the nonprofit
• Handled all outreach and communication to 100+ high schools in New York, the Bronx, Brooklyn, and Queens
• Made instrumental decisions in the awarding process of the Live Out Loud Educational Scholarship, chose final winners, managed pool of applicants
• Interviewed political figures, performers, and other celebrities on-camera at the Annual Youth Trailblazers Gala at the Times Center
• Prepared briefing papers, managed social networking presence, and drafted correspondence

Bachelor Of Music, Musical Theater And Education, 3.8

Dean's List Coursework in Music Theatre, Acting, Performance, Theatre Education, and Political Theatre Activities: Third North Theater.

4.0

Coursework: Working with Color How Color Gets to Market Fashion and Color Psychology Photoshop 1 (Mac) Sewing 1