Nikki P. Email & Phone Number

Toronto, Ontario, Canada

Leads marketing and promotions for energy markets programs, carbon markets projects and utility marketplaces for award-winning home automation company ecobee.Manages a departmental budget in the millions that supports multiple business arms. Successfully launched a pioneer program in California four months into the job.

Vancouver, British Columbia, Canada

Led marketing for Quantified Citizen, an app that lets anyone join world-changing studies and receive meaningful health data. I wore many hats during my tenure for QC, a health tech startup. Those hats included strategy setting, metrics reporting, content creation, media buying, social media management, influencer marketing management, website development, among others. I led a rebranding, helped grow their social media following and supported the launch of the app’s Android version… Show more Led marketing for Quantified Citizen, an app that lets anyone join world-changing studies and receive meaningful health data. I wore many hats during my tenure for QC, a health tech startup. Those hats included strategy setting, metrics reporting, content creation, media buying, social media management, influencer marketing management, website development, among others. I led a rebranding, helped grow their social media following and supported the launch of the app’s Android version helping bring in an additional 30k downloads. Show less

Led project-based creative strategy and integrated marketing campaign creation for the Philippine Department of Transportation and US$2.3bn multinational ride-hailing, delivery, and e-payments company Grab.

Toronto, Ontario, Canada

I designed and implemented a tactical marketing and communications plan gaining insight into inclusive marketing. I helped build the ATS Labs brand, Canada's 1st accelerator for accessibility, mental health, and aging tech startups, from the ground up. I led content creation and managed marketing for their 2021 accelerator, successfully recruiting and onboarding 10 accessibility startups.

Alberta, Canada

Designed a comprehensive research program for the North American Business Spend Management software industry. Program includes macro environmental assessments, industry and competitive analysis, among other verticals.

Nurtured a roster of more than two dozen blue chip accounts helping craft strategies, integrated campaigns, creative innovation, and digital experiences for multiple market leaders. Brands included #1 e-commerce platform Lazada, #1 virtual wallet GCash, #1 QSR Jollibee, #1 feminine wash pHCare, #1 instant noodles LuckyMe!, #1 pharma conglomerate Unilab, leading telecom company Globe.Skilled in project management, copy, art and creative direction, competitive and situational analysis as… Show more Nurtured a roster of more than two dozen blue chip accounts helping craft strategies, integrated campaigns, creative innovation, and digital experiences for multiple market leaders. Brands included #1 e-commerce platform Lazada, #1 virtual wallet GCash, #1 QSR Jollibee, #1 feminine wash pHCare, #1 instant noodles LuckyMe!, #1 pharma conglomerate Unilab, leading telecom company Globe.Skilled in project management, copy, art and creative direction, competitive and situational analysis as part of a strong foundation for any solution or campaign. Demonstrated initiative in presenting creative opportunities unnoticed by clients; real-time reflexes and effort when it came to identifying possible opportunities. Instrumental in multiple new business wins. Helped guide the growth of junior team members and managed projects and daily housekeeping. Show less

Master Of Management Innovation And Entrepreneurship, Business Administration And Management, General

Interdisciplinary Studies, Communications And Economics, Multi/Interdisciplinary Studies

WES Educational Credential Assessment Canadian Equivalency: Bachelor’s degree (4 years)