Nikki Peyraud

Nikki Peyraud Email and Phone Number

Partner and Managing Director @ both/and
Santa Fe, NM, US
Nikki Peyraud's Location
Santa Fe, New Mexico, United States, United States
Nikki Peyraud's Contact Details

Nikki Peyraud personal email

n/a
About Nikki Peyraud

Agency co-founder with 20 years of experience leading cross-functional marketing and advertising teams. Range in experience from big agencies like 72andSunny, Kirshenbaum Bond Senecal + Partners, Team One, to in-house marketing leadership and consulting.At BOTH/AND our mantra is "Paradox is the Engine of Creativity." We take an integrative approach to problem solving that results in deep strategic insights for our clients which drive impact brands and campaigns.Current & Past Clients Include: Sumo Citrus, Lexus, Microsoft, G4TV, Liberty Mutual, Meow Mix, The Ritz-Carlton, Time Warner Cable, Mamma Chia, Clover Sonoma, Agriculture Capital, Betterful Blueberries, Wilderton, Fair Earth Farms, ConMet, Phillips IndustriesIndustries: tech, retail, automotive, trucking, education, produce, food & beverage, CPG, and travel.

Nikki Peyraud's Current Company Details
both/and

Both/And

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Partner and Managing Director
Santa Fe, NM, US
Website:
both-and.com
Employees:
7
Nikki Peyraud Work Experience Details
  • Both/And
    Partner And Managing Director
    Both/And
    Santa Fe, Nm, Us
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  • Both/And
    Partner, Client Service & Strategy Lead
    Both/And Aug 2019 - Present
    New York, Ny (Remote)
    Clients: Sumo Citrus, Google, Agriculture Capital, ConMet, Phillips Connect, Phillips Industries, Wilderton, Fair Earth Farms, Columbine Vineyards, Firestone Pacific Foods, Harbour Thread, AC Foods, Betterful Blueberries, Aladdin
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  • Guru Media Solutions
    Account Director
    Guru Media Solutions Oct 2016 - Sep 2018
    Sausalito, Ca (Remote)
    Ran strategy and senior client relationships. Oversaw creative/content and media planning for paid and owned channels. Strengthened Guru culture, productivity, and capabilities by mentoring account teams and developing new agency procedures.Clients: Clover Sonoma, Mamma Chia
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  • University Of Santa Monica
    Director Of Marketing
    University Of Santa Monica Aug 2012 - Jun 2016
    Santa Monica, Ca
    Directed University of Santa Monica's in-house marketing team and external agency/partners. Spearheaded USM rebrand, marketing team expansion and database/technology enhancements. Architected customer journey flows including subscription retention plans and upgrade flows. Surpassed targets in launching three new offerings including an online program. Increased highly-qualified leads by 750%+.Products: USM Master's Programs, USM Online Programs, USM Workshops
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  • Team One
    Account Supervisor
    Team One Sep 2009 - Apr 2012
    Los Angeles, Ca
    Led digital integration on Lexus national campaigns. Ran digital strategy and integration on a number of model launches and first Lexus Super Bowl campaign. Oversaw strategy, creative, and production on Lexus.com and Lexus's original content site L/Studio. Liaised with agency departments and clients to execute digital projects.Clients: Lexus
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  • Team One
    Freelance Account Supervisor
    Team One Jun 2007 - Sep 2009
    Los Angeles, California, United States
    Freelance Account Supervisor working on Lexus, The Ritz-Carlton and new business pitches. Oversaw media strategy and creative development on Ritz-Carlton and Lexus.com digital integration into national campaigns. Clients: The Ritz-Carton, Capcom, Lexus
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  • 72Andsunny
    Brand Manager
    72Andsunny Mar 2006 - Mar 2007
    Los Angeles, Ca
    Ran day-to-day business on Microsoft and G4TV clients managing strategy, creative, production, and media. Lead naming and brand identity work on Microsoft Zune and a rebrand on G4 TV. Facilitated production of television, print, outdoor, packaging, POS, website, and digital work.Clients: Microsoft, G4TV
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  • Kbs (Kirshenbaum Bond Senecal + Partners)
    Account Executive
    Kbs (Kirshenbaum Bond Senecal + Partners) Jan 2005 - Jan 2006
    New York, United States
    Supervised tv, print, radio, and outdoor creative production and media for Liberty Mutual and Meow Mix clients. Oversaw new pouch product launch for Meow mix including research, naming, brand identity and go-to-market planning. Supported Liberty Mutual repositioning and target redefinition.Clients: Liberty Mutual, Meow Mix, Time Warner Cable
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  • Kbs (Kirshenbaum Bond Senecal + Partners)
    Assistant Account Executive
    Kbs (Kirshenbaum Bond Senecal + Partners) Feb 2004 - Jan 2005
    New York, New York
    Supported account team with competitive reviews, meetings, project briefs, and production. Clients: Liberty Mutual, Meow Mix, Time Warner
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Nikki Peyraud Skills

Digital Strategy Creative Direction User Experience Relationship Marketing Integrated Marketing Email Marketing Web Analytics Digital Marketing Brand Management Strategy Advertising Social Media Online Advertising Video Content Development Copywriting Graphic Design Analytics Marketing Social Media Marketing Digital Media Management Online User Experience Interactive Marketing Content Strategy Sem Creative Strategy Brand Development Mobile Marketing Marketing Strategy Seo Interactive Advertising Marketing Communications Public Relations Online Marketing New Media Media Planning

Nikki Peyraud Education Details

Frequently Asked Questions about Nikki Peyraud

What company does Nikki Peyraud work for?

Nikki Peyraud works for Both/and

What is Nikki Peyraud's role at the current company?

Nikki Peyraud's current role is Partner and Managing Director.

What is Nikki Peyraud's email address?

Nikki Peyraud's email address is ni****@****nny.com

What is Nikki Peyraud's direct phone number?

Nikki Peyraud's direct phone number is +131082*****

What schools did Nikki Peyraud attend?

Nikki Peyraud attended University Of Colorado At Boulder, University Of Santa Monica.

What skills is Nikki Peyraud known for?

Nikki Peyraud has skills like Digital Strategy, Creative Direction, User Experience, Relationship Marketing, Integrated Marketing, Email Marketing, Web Analytics, Digital Marketing, Brand Management, Strategy, Advertising, Social Media.

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