Nikki Reeves Email & Phone Number

Orange, Texas, US

• Identified strategic opportunities to increase brand visibility and drive customer engagement by attending multiple industry events and speaking to industry professionals, prospects, customers and community leaders.
• Manage the marketing budget to optimize ROI, explore new partnerships, and grow revenue.
• Collaborated with the sales team to gather information about customer pain points and developed a content strategy to address those pain points, increasing the number of marketing-qualified leads.
• Coordinated campaigns with other departments to increase brand awareness, presence and reach through a combined approach to advertising, marketing and PR.
• Developed a strategic social media plan, increasing LinkedIn engagement by 450% and followers by 70% in 12 months.
• Developed email marketing strategy, resulting in a 172% increase in open rate, 163% increase in click-through rate and 15% reduction in unsubscribe rate.

• Freelance graphic design, web design and brand design assisting small businesses with a digital presence primarily in the trades (HVAC, plumbing, electrical and general contract work) through Fiverr, Upwork, or in.
• Developed branding strategy and brand identity for small businesses and non-profit organizations.
• Created a social media strategy for social media accounts, including an editorial calendar and guidelines for the office manager or business owner to follow in order to post regularly.
• Designed responsive, optimized websites using Squarespace and Adobe Creative Suite.
• Increased visibility by improving search engine ranking for targeted keywords and generated additional leads by monitoring and optimizing digital business platforms (Google, Yelp, Angie's List, etc).
• Developed branded assets for the preferred service software of each business (ServiceTitan, HouseCall Pro, Payzer, etc)

• Conducted market and competitor research to craft the ideal customer profiles and rebrand the company according to research findings, improving messaging and visual identity.
• Increased website traffic by 1600% by improving search engine optimization, updating web content and improving the design.
• Developed and implemented a social media campaign (including launching a blog, running contests and offering giveaways) that resulted in a 270% increase in Facebook followers over the course of six months.
• Represented the company at Chamber of Commerce and Rotary Club events to build contacts with local influencers.

-Conducted and analyzed research to understand target market- Composed a strategic plan outlining goals, objectives, strategies and tactics- Built, maintained and updated media lists- Pitched to local and regional media- Launched, managed and monitored social media accounts- Drafted all collateral material including flyers, brochures, pitches and fact.

- Executed branding strategy according to national guidelines- Researched and pitched to potential sponsors- Planned, coordinated and executed local events around campus- Participated in weekly brainstorm meetings- Recruited and interviewed potential members

-Created cohesive branding for clients-Adhered to client branding guidelines-Created all graphics for clients-Managed client social media-Drafted social media and branding strategy for client use

-Created and implemented social media plan across multiple platforms-Analyzed social media use to determine best practices and advised team members of recommendations-Proof-read and edited press releases-Created promotional strategy and ensured efficient distribution of all deliverables-Strengthened relationships between teams-Acquired new sponsorships and.

-Conducted market research for the athletics department regarding pay-for-play college sports-Drafted and disseminated surveys to participants-Conducted multiple focus group studies-Analyzed all data-Drafted report detailing research findings

-Managed client social media-Managed and updated media lists-Drafted copy for all marketing collateral-Pitched to local and regional media

Bachelor’S Degree, Mass Communication, Public Relations

Bachelor'S Degree, Mass Communication/Media Studies

High School Diploma