Nikki Russo
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Nikki Russo Email & Phone Number

Senior Lifecycle Marketing Manager at EquiLife
Location: Asbury Park, New Jersey, United States 14 work roles 1 school
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✓ Verified May 2026 3 data sources Profile completeness 86%

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Current company
Role
Senior Lifecycle Marketing Manager
Location
Asbury Park, New Jersey, United States
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Who is Nikki Russo? Overview

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Quick answer

Nikki Russo is listed as Senior Lifecycle Marketing Manager at EquiLife, a company with 47 employees, based in Asbury Park, New Jersey, United States. AeroLeads shows a matched LinkedIn profile for Nikki Russo.

Nikki Russo previously worked as LCM Manager for Ipsy Commerce at Ipsy and Sr. Email Marketing Manager at Universal Yums. Nikki Russo holds Bachelor'S Degree, Journalism And Media Studies, 3.5 from Rutgers University-New Brunswick.

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Email format at EquiLife

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EquiLife

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Profile bio

About Nikki Russo

◁ WHO I AM ▷I am a creative strategist with over 12 years of experience in marketing and digital media. I'm an all-out digital creative, skilled in design, marketing, media and production. An artist, writer, and filmmaker, I am a storyteller who lives for imagination.◁ WHY I AM UNIQUE ▷My imagination runs wild. ​Imagination is my freedom, art is my inspiration, and creativity is my power. I believe that any eye can see through an artistic lens so long as it is open. I constructed my career on this principal, so that every challenge I undertake, I see as a chance to create art, rather than simply completing a task.An artist mentality breeds dedication, innovation, and ingenuity. I passionately use creative and inventive tactics to make brand impressions powerful, meaningful, and lasting.◁ SPECIALTIES ▷Expertise in Marketing & Brand Strategy, Lifecycle & Retention Marketing Strategy, Email Channel & E-Commerce Marketing Management, Creative Branding & Design, Graphic Design & Content Production, Content Management, Brand Growth & Development, Branded Content Production (Email, Social Media, Web-store, Paid Media, & More), Leadership of Marketing Teams & Practices, Project Management, Campaign Strategy & Management, Marketing KPI Analytics & Solutions◁ WHAT I'VE DONE ▷◦ Implemented brand identities & marketing strategies◦ Created & managed e-commerce web-stores◦ Designed & produced original digital, print, and video branded content◦ Heralded the organization of large-scale events◦ Led team & project management◦ Controlled B2B & B2C marketing efforts◦ Championed best practice establishment for SEO optimization◦ Strategized full advertising campaigns◦ Created & directed marketing campaigns across multiple digital channels, including social media and email◦ Coordinated, crafted, and pitched successful project proposals to high-profile clients including: BMW, Johnnie Walker, Uber, Bose, Abercrombie & Fitch, and numerous K-12 and higher education institutions, including TCNJ.◁ WHAT I CAN DO ▷I know how to drive sales and maximize consumer responses, and how to inspire brand loyalty and engagement. By analyzing key insights and keeping in step with online trends, across digital channels, I can uncover quick solutions to overcome challenges and institute an optimal plan of action. I'm passionate about finding inventive strategies to bring power to brands and their impressions.

Current workplace

Nikki Russo's current company

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EquiLife
Equilife
Senior Lifecycle Marketing Manager
Toms River, NJ, US
Website
Employees
47
AeroLeads page
14 roles

Nikki Russo work experience

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Senior Lifecycle Marketing Manager

Toms River, NJ, US

Lcm Manager For Ipsy Commerce

Current

I am a channel strategist and manager of Email, SMS, and Push marketing for IPSY online commerce programs, with a specialized focus on optimizing member experience and improving member retention. I champion the promotion of our monthly member online store events to our primary audiences–over 2 million IPSY members–including Add-Ons & Build Your Box (our.

Apr 2022 - Present

Sr. Email Marketing Manager

Roseland, New Jersey, United States

I owned the management and strategy of the Universal Yums email marketing channel. As a subscription based business, Universal Yums has complicated customer segmentation strategies, which I navigate to build audience segments that we use to direct emails to the appropriate audiences, and that the team also uses in paid advertising efforts. Using Klaviyo.

Aug 2021 - Apr 2022

Email Marketing Manager

New Jersey, United States

As manager for the email marketing channel for On Campus Marketing, I used Listrak to strategize, create, deploy, and analyze all email communications to customers, students, and parents of the colleges that OCM represented. I also managed the SMS channel, which started in 2021 and quickly grew into a primary marketing channel for the company. OCM's email.

Jun 2020 - Aug 2021

Ecommerce Marketing Specialist

New Jersey

E-Commerce Specialist on North Americas team, leading efforts in merchandising, marketing, and driving sales for four brands, eight domains, US & CA, including Waterford Crystal, Wedgwood, Royal Albert, and Royal Doulton.- Designed, coordinated, and analyzed broadcast emails and triggered email journeys for eight domains.- Championed broadcasting.

Sep 2019 - Apr 2020

Fitness Marketing Director & Coach

Marlboro, NJ

Boosted studio membership and member engagement, inspired member base to stay loyal and worked to grow membership.- Established B2B connections through local outreach and generated new leads and members by arranging lunch & learns, "group sweats" or private small group classes, corporate wellness offers, and partnered events.Initiated a meaningful local.

Feb 2018 - Sep 2019

Marketing & Creative Direction Consultant

Linden, New Jersey

Strategized inventive marketing solutions for company growth and boost promotion of the company's apparel goods to new consumers and expand market reach.- Designed branding materials and manage marketing events and projects, including organizing and directing of photo shoots for the digital catalog and planning filmed product launch events at schools with.

Dec 2014 - Mar 2019

Creative Direction & Marketing Consultant

A(Rise) Inc. Nyc

New York, New York

Created, designed, and presented proposals pitching ad campaigns and marketing efforts for high profile clients, including a sponsorship proposal for Diageo’s Johnnie Walker brand.- Strategized, established, and designed brand identity for the company.- Achieved successful creative direction in prep stages and on set for commercials for several clients.

Aug 2016 - Mar 2018

Marketing Coordinator

Princeton, NJ

Controlled project and proposal management, research, graphic design, writing, content creation and production, brand development, and social media management.- Coordinated all print and digital content, including long format proposals, advertisements, and marketing collateral. Interfaced and coordinated with brands and clients, including numerous higher.

Jan 2017 - Jan 2018

Sales And Marketing Coordinator

Greater New York City Area

Strategized with the marketing team to organize events, promotional items, client gifts, and digital marketing projects. Help with in house design for web pages.- Managed corporate accounts, officiate music sales and work directly with clientele, via email, phone and in person to ensure all of their needs are met.- Worked with the website manager to.

May 2015 - Jan 2017

Marketing Director

Visual Barz Productions Llc

New Brunswick, New Jersey

Volunteer leadership role managing a team to coordinate video & film projects and advertising campaigns, fostering team creativity and efficiency. - Managed the Marketing & Social Media Team- Responsible for graphic design, created the brand profile for Visual Barz, organized all of the marketing materials from business cards to banners to brochures, and.

Jun 2015 - May 2016

Online Marketing And Promotions Associate

Princeton, New Jersey

Promoted the law firm by creating inventive marketing solutions and strategies.- Responsible for graphic design and publishing layout, as well as creating promotional items for the firm, including designing the quarterly Newsletter, customer relations and information packets, business cards, courtesy cards, and promotional gifts.- Monitored all of the.

May 2013 - May 2015

Promotions Intern

95.9 Wrat

Belmar, New Jersey

Worked to execute successful promotional events in order to gain more listeners for the station & acted as the face of the station at events.- Brainstormed new promotional ideas & came up with creative ways to promote & market the station.- Photographed events to showcase client products, prizes, & WRAT promotional items, to document the promotional.

Jan 2014 - May 2014

Public Relations Intern

The Music Syndicate

Weehawken, New Jersey

Wrote promotional articles, press releases, & music descriptions for new client albums to be sent out to college radio stations- Created reports to send to bands & comedians that detailed which promotions were carried out for the clients- Carried out office tasks including CD mailings, organization, & upkeep- Experience in promotions & public relations, &.

Sep 2013 - Dec 2013
1 education record

Nikki Russo education

FAQ

Frequently asked questions about Nikki Russo

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What company does Nikki Russo work for?

Nikki Russo works for EquiLife.

What is Nikki Russo's role at EquiLife?

Nikki Russo is listed as Senior Lifecycle Marketing Manager at EquiLife.

Where is Nikki Russo based?

Nikki Russo is based in Asbury Park, New Jersey, United States while working with EquiLife.

What companies has Nikki Russo worked for?

Nikki Russo has worked for Equilife, Ipsy, Universal Yums, On Campus Marketing, and Fiskars Group.

How can I contact Nikki Russo?

You can use AeroLeads to view verified contact signals for Nikki Russo at EquiLife, including work email, phone, and LinkedIn data when available.

What schools did Nikki Russo attend?

Nikki Russo holds Bachelor'S Degree, Journalism And Media Studies, 3.5 from Rutgers University-New Brunswick.

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