Nikki Russo Email & Phone Number

Toms River, Nj, Us

I am a channel strategist and manager of Email, SMS, and Push marketing for IPSY online commerce programs, with a specialized focus on optimizing member experience and improving member retention. I champion the promotion of our monthly member online store events to our primary audiences–over 2 million IPSY members–including Add-Ons & Build Your Box (our biggest subscription moment each month), Mega Drop Shop, Holiday events, and more. I manage a small team that ideates, briefs, plans, sets-up, QA's, and executes all of our commerce-driving campaigns. I lead our team in roadmapping our storytelling, experience improvements, and A/B testing strategies each quarter to ensure continued learnings that lead to program optimization. With ever-deepening knowledge of the Iterable journey-building platform, I have improved, as well as created net-new drip campaigns for IPSY commerce, including a completely new Browse Abandonment journey; and leading improvements for our Abandoned Cart journey by updating our existing touch-points and adding new ones, like adding an SMS send that led to a 30% lift in conversions for the campaign. Focusing on making sure that our efforts line up with business needs and budget goals, I forecast our channel performance before each quarter, and analyze and report on each event's channel performance on a weekly basis. With my submission, I secured the award of Iterable's Best Cross-Channel Marketing Campaign for IPSY's Add-Ons & Build Your Box campaigns, IPSY's most important member moment, which I led each month from briefing stages to sending stages, with the goal to get members empowered to make their subscription choices. Above all, I oversee the most critical traffic driving programs for the business and I work cross-functionally with IPSY's member journey team, merchandising team, and brand design team, to ensure that our channels promote the events in the best possible way that leads to both business success and happy IPSY members.

Roseland, New Jersey, United States

I owned the management and strategy of the Universal Yums email marketing channel. As a subscription based business, Universal Yums has complicated customer segmentation strategies, which I navigate to build audience segments that we use to direct emails to the appropriate audiences, and that the team also uses in paid advertising efforts. Using Klaviyo and working closely with the creative team, I build, deploy, and analyze all automated and broadcast email campaigns to customers to improve customer LTV and maintain retention. - Constructing the monthly campaign and flow strategy, writing email creative briefs according to that plan, and working in tandem with the creative team to send out effective emails with strong design each week.- Pushing regular project communications and ongoing project initiatives forward by managing items and automations on our shared Monday boards and Slack channels, and hosting regular strategy and planning meetings.- Throughout the 2021 holiday season, I successfully coordinated creative efforts with in-house designers to create and send almost 100 separate emails from 41 campaigns (more than UY has ever sent) from November through December, bringing in roughly $4,150,000 from email for the season, with low opt outs.- Conduct weekly and monthly reporting on the email channel, herald single metric deep dives and click analysis, and host creative & strategic think tanks to power the channel forward for continued improvement.

New Jersey, United States

As manager for the email marketing channel for On Campus Marketing, I used Listrak to strategize, create, deploy, and analyze all email communications to customers, students, and parents of the colleges that OCM represented. I also managed the SMS channel, which started in 2021 and quickly grew into a primary marketing channel for the company. OCM's email channel is endorsed about 1000 colleges, so I not only managed the OCM branded communications, but the communications for all the schools, as well as managing their complicated segment structure.- Planned the monthly email & SMS cadence and design of the email creatives.- Quickly adapted marketing strategies to meet changing business needs, client needs, optimize sends, and drive traffic and revenue back to the site.- Swiftly adjusted email creatives, keeping consumer journeys and automated campaigns up to date, running A/B tests of emails to build data.- Frequently pivoted to optimize OCM's complicated segmentation strategies to get the most from email. - For example, when I arrived on the team, I noticed the company was only emailing to lists that their schools submitted and missing an ideal audience of organic subscribers. I restructured the segmentation strategy to create a new target audience that was previously untapped. I created the "Organic segment" which accounted for 23.4% of conversions from email that year.- Frequently ran detailed reports analyzing the email SMS marketing channels to build strategies for growth.

New Jersey

E-Commerce Specialist on North Americas team, leading efforts in merchandising, marketing, and driving sales for four brands, eight domains, US & CA, including Waterford Crystal, Wedgwood, Royal Albert, and Royal Doulton.- Designed, coordinated, and analyzed broadcast emails and triggered email journeys for eight domains.- Championed broadcasting promotions and sales, new collections, or collection/brand stories to drive customers to purchase on Fiskars' web-stores. Created email Journeys designed to boost loyalty and welcome customers to the brand. Under my charge,- Email Channel accounted for about 20% of total e-Comm monthly revenue on average.- Designed promotional marketing for campaigns such as "Cyber Week" sales and Spring Sales. In Q4, designed Cyber Week and Holiday messaging that generated $680K for US brands and CA$125K for Canadian brands, helping the team to surpass prior year's sales.- Analyzed audience responses to properly segment messaging and conduct A/Btesting to discover optimal communication (collections, promotions, products, email structure, subject lines, etc.). Analyzed revenue from Email Channel through Listrak, Google Analytics, and Marketing Cloud and present successes, challenges, and solutions.

Marlboro, Nj

Boosted studio membership and member engagement, inspired member base to stay loyal and worked to grow membership.- Established B2B connections through local outreach and generated new leads and members by arranging lunch & learns, "group sweats" or private small group classes, corporate wellness offers, and partnered events.Initiated a meaningful local presence by setting up new involvement in various events around town, including business to business events, local races, town celebrations and municipal events, etc.- Managed the entire team to schedule, organize, and be present at each event, in and out of the studio.- Created an engaging and elevated presence across social media platforms, instituting a more powerful reach. - - Managed entire team involvement for content.- Designed and developed all marketing collateral and digital media, including monthly newsletter and social media posts. Utilized deep knowledge of Canva for original design as well as artistic ability to create engaging material both in-studio and online.

Linden, New Jersey

Strategized inventive marketing solutions for company growth and boost promotion of the company's apparel goods to new consumers and expand market reach.- Designed branding materials and manage marketing events and projects, including organizing and directing of photo shoots for the digital catalog and planning filmed product launch events at schools with target audiences.- Design of brand and product logos, advertisements, and marketing materials, as well as management of blogs and social media campaigns surrounding the brands and products.- Designed & Managed webstores, driving traffic to websites, working with inventories, optimizing SEO- Established skills in marketing, product design, advertising, promotions, graphic design, social media marketing, public relations, branding, and business and consumer strategies.

New York, New York

Created, designed, and presented proposals pitching ad campaigns and marketing efforts for high profile clients, including a sponsorship proposal for Diageo’s Johnnie Walker brand.- Strategized, established, and designed brand identity for the company.- Achieved successful creative direction in prep stages and on set for commercials for several clients including small businesses, apparel brands, and luxury rental firms.- From organizing events, brand materials, launch of social media campaigns, and managing the marketing team to directing their artistic and creative efforts, my work with a(RISE) saw an increase in new clientele and a boost in loyalty for existing clients.

Princeton, Nj

Controlled project and proposal management, research, graphic design, writing, content creation and production, brand development, and social media management.- Coordinated all print and digital content, including long format proposals, advertisements, and marketing collateral. Interfaced and coordinated with brands and clients, including numerous higher ed and k12 institutions, as well as other high-profile clients such as Campbell's and BMW.- Interfaced with teams of consultants on proposal efforts.- Managed all marketing efforts for events such as the Bisnow conference.- Spearheaded design projects that increased brand awareness and won projects and awards for the firm.- Performed creative direction and coordination of photography and videography.

Greater New York City Area

Strategized with the marketing team to organize events, promotional items, client gifts, and digital marketing projects. Help with in house design for web pages.- Managed corporate accounts, officiate music sales and work directly with clientele, via email, phone and in person to ensure all of their needs are met.- Worked with the website manager to organize digital marketing by creating & manipulating landing pages that promote new music & PR releases.- Designed an internal communications platform for teams to connect and share accomplishments globally. - Designed client-facing branded pages that were meant to reinforce contract proposals and facilitate client rapport, while also showcasing Audio Network top songs and new releases- Manage sales team and marketing team meetings, new business outreach, research, & administrative practices.- Answered customer inquiries, via high-volumes of email, Alive Chat, and phones, and building relationships with clients to ensure that all questions are answered and all customer needs are met.

New Brunswick, New Jersey

Volunteer leadership role managing a team to coordinate video & film projects and advertising campaigns, fostering team creativity and efficiency. - Managed the Marketing & Social Media Team- Responsible for graphic design, created the brand profile for Visual Barz, organized all of the marketing materials from business cards to banners to brochures, and launched social media campaigns surrounding the events and upcoming film releases.- Brainstormed promotional events, including screenings of the company’s films, recruitment parties, and fundraisers for upcoming productions.- Creative direction and production of music series Hidden Soundz, as well as photoshoots and digital campaigns for local brands.- Cultivated strong relationships with team members, grew an audience and customer base, and fostered successful partnerships with local business.

Princeton, New Jersey

Promoted the law firm by creating inventive marketing solutions and strategies.- Responsible for graphic design and publishing layout, as well as creating promotional items for the firm, including designing the quarterly Newsletter, customer relations and information packets, business cards, courtesy cards, and promotional gifts.- Monitored all of the firm’s social media pages, including Facebook, Twitter, and the firm’s blog.- Gained experience in social media marketing, graphic design, and marketing and promotions.

Belmar, New Jersey

Worked to execute successful promotional events in order to gain more listeners for the station & acted as the face of the station at events.- Brainstormed new promotional ideas & came up with creative ways to promote & market the station.- Photographed events to showcase client products, prizes, & WRAT promotional items, to document the promotional success of the event.- Gained a great deal of experience in promotions, marketing, & event planning.

Weehawken, New Jersey

Wrote promotional articles, press releases, & music descriptions for new client albums to be sent out to college radio stations- Created reports to send to bands & comedians that detailed which promotions were carried out for the clients- Carried out office tasks including CD mailings, organization, & upkeep- Experience in promotions & public relations, & built upon writing, networking, & customer service skills