Formulated social media strategies to promote growth and protect brands. Fostered and nurtured client relationships, delivering top-notch service tailored to each account. Collaborated with internal and external partners to execute effective campaigns and analyze data to identify opportunities for optimization.

Managed all digital marketing activities, including content marketing, social media, and market research. Developed content strategies, created various digital content, and collaborated with teams to develop campaigns. Analyzed and interpreted data, managed projects, and handled budgets.

Managed multiple social media properties, created high-quality content, and led monitoring teams. Collaborated with other departments and agencies to enhance social programs in a highly regulated market. Provided analytical reports and utilized social media to enhance the CRM experience.

Deliver outstanding and state of the art execution of online consumer relationship and engagement, development of alternative marketing channels and new media. Manage and support Digital Marketing initiatives within Brand marketing teams, including websites, eCRM, e-mail and e-bulletins, membership and sales. Act as the principal interface between Brands, Abbott Nutrition IT and digital marketing suppliers on all programs. Maintain reports for online media spend, reporting and management. Have a good understanding of and help organization implement search engine optimization, content management tools, usability testing and online panels.Use and interpret web analytics. Ensure that all promotional programs and materials meet brand, medical, regulatory, general business, legal, timing, and budgetary objectives. Build and maintain effective alliances with key internal (Medical / Regulatory / QA / Purchasing / Manufacturing / Market Research) and external (agencies / program and event suppliers) partners to achieve optimal results. Approve all final program details to ensure delivery against strategic initiatives, consistency of message and benefits, and viability of cost and timing elements. Manage communications with external supply partners to assure program delivery against strategic objectives, provide for accurate tracking against project priorities and status, provide for early identification of issues that may impact program delivery, and maintain standards for budgetary commitments and compliance with RPD process and procedures. Track the performance of the Web site and make actionable recommendations for improvements

Created and sustained social media campaigns, maintained websites, and designed marketing materials. Planned and coordinated successful fundraising events and managed volunteer recruitment. Maintained a donor database and performed data analysis.

--Volunteered and helped coordinate events staged by La Petite Academy that benefited the Make a Wish foundation--In the classroom:• Managed curriculum implementation, supervised and taught children, conducted parent/ teacher conferences• Responsible for training new teachers• Decision making and multitasking skills used every day--Out of the classroom:• Administrative duties including answering the telephone, making copies, data entry, accepting payments and greeting the families