Nicole Shapiro's Location
Austin, Texas, United States, United States
Nicole Shapiro's Contact Details
Nicole Shapiro work email
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Nicole Shapiro phone numbers
About Nicole Shapiro
I am a Growth Marketing Manager at Amazon, leading the planning and implementation of multi-million dollar advertising campaigns. In the past I worked at various ad agencies for clients like - Ubisoft, Zillow and eBay. Working across diverse verticals like video games, real estate and ecommerce has given me great experience across many different businesses. That said my passion has always been gaming, and I’m proud to have worked on launches for amazing games like Lost Ark, Assassins Creed Valhalla, Rainbow Six Extraction, Far Cry 6, Just Dance and many other amazing titles. I am hardworking, ambitious, creative, devoted and cooperative at work and in my personal life. I've always been a team player and like trying to find creative approaches to tackle challenges. In my free time I love photography, binge-watching YouTube, playing videogames and going on long walks with my family.
Nicole Shapiro Work Experience Details
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Sr. Growth Marketing ManagerAmazon Games Mar 2024 - PresentSeattle, Washington, Us-- Oversee the growth marketing initiatives for Amazon's free to play games, Lost Ark, Throne and Liberty. Both games saw huge success at launch with Lost Ark at 1.3M concurrent players, and Throne and Liberty at 3M players within their first week.— Supported the launch of the Amazon Games ID system, with the launch of Throne and Liberty helping to build the greater Amazon Games portfolio strategy and CRM efforts-- Analyze media and present marketing performance in weekly business review (WBR) meetings-- Lead planning efforts for monthly marketing initiatives, such as reviewing proposals, deciding on media partners and overseeing execution -- Coordinate between various teams like brand, production, community for Lost Ark Marketing efforts -
Growth Marketing ManagerAmazon Games Mar 2022 - Mar 2024Seattle, Washington, Us-- Oversee the growth marketing initiatives for Amazon's free to play game, Lost Ark-- Lead planning efforts for monthly marketing initiatives, such as reviewing proposals, deciding on media partners and overseeing execution
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Senior Manager (Amd)Um Worldwide Nov 2021 - Mar 2022New York, Ny, Us-- Manage cross functional team relationships and client relationships to drive successful game launches--Oversaw the announcement and launch of Ubisoft’s second most profitable game ever (Assassins Creed Valhalla)--Worked with top-tier talent to drive mass awareness and engagement--Lead planning process from advising on marketing briefs, creating channel allocations, evaluating partner programs, and developing the marketing strategy and tactics with cross channel planning teams. --Assist in advertising efforts with teams in EMEA, APAC for global advertising efforts -
Portfolio Manager (Supervisor)Um Worldwide Oct 2020 - Nov 2021New York, Ny, Us--Managed a team of media planners throughout the planning and launch cycle during Ubisoft's biggest year to date - overseeing the release of 4 games within 3 months. --Coordinate with cross functional teams across projects and created process to improve reporting and analytical insights--Led RFP process from initial channel allocation, evaluating and negotiating proposals, to determining media selections for Influencers, Live Streaming, Branded Content, High Impact media and more--Presented multi-million dollar programs to media and brand clients across Ubisoft and Zillow --Worked with publishers to create custom digital programs for Ubisoft game announcements and launches unique to each game’s key objective, target audience, and distinctive positioning (party games to shooters)--Researched platforms, partners and industry trends to build a custom Ubisoft playbook series which covered everything from Women in Gaming to YouTube best to practices--To date games have exceeded goals, with Just Dance 2021 having sharply increased YoY sales--Participated in pitch brainstorms for new and under review clients, resulting in winning and retaining business (ex. Levis and GoPro)
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Senior Associate Portfolio Manager (Sr. Planner)Um Worldwide Nov 2018 - Oct 2020New York, Ny, Us--Led RFP process from initial channel allocation, evaluating and negotiating proposals, to determining media selections for Influencers, Live Streaming, Branded Content, High Impact media and more--Presented multi-million dollar programs to media and brand clients across Ubisoft and Zillow --Worked with publishers to create custom digital programs for Ubisoft game announcements and launches unique to each game’s key objective, target audience, and distinctive positioning (party games to shooters)--Researched platforms, partners and industry trends to build a custom Ubisoft playbook series which covered everything from Women in Gaming to YouTube best to practices--To date games have exceeded goals, with Just Dance 2020 having sharply increased YoY sales--Planned and oversaw launch of rebranding as well as new business model, Zillow Offers, across both local and national buys resulting in stock spikes for the company while on the account--Participated in pitch brainstorms for new and under review clients, resulting in winning and retaining business (ex. Levis and GoPro)
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Digital Media PlannerBlue 449 May 2018 - Nov 2018London, GbAt Blue 449 I worked on the digital media team for the eBay account, which oversaw the strategic media planning and implementation for eBay in North America. On the account I led planning and implementation of multi-million dollar campaigns for the brand as a whole as well as specific product verticals such as fashion, automotive parts, home and garden and electronics. -- Plan and implement multi-million dollar digital media plans throughout entire planning cycle for eBay’s buyer and seller initiatives across multiple verticals (ex. Autos, Fashion, Home & Garden)--Create RFPs to identified partners, lead program negotiations, and present plans to eBay’s marketing leads-- while on the account eBay had its most profitable sales day ever-- Led the creation of a new reporting process resulting in more in depth analysis of campaign performance. Create dashboards, optimize media based on findings, and share final campaign insights to inform future initiatives-- Supervise and train assistants in client and partner communications, trafficking, billing reconciliation, and campaign analysis--Research new technologies, creative opportunities, for each campaign as well as and evaluate partnerships for future initiatives. -- Troubleshoot technical issues and help find solutions for challenges within eBay's proprietary tagging and reporting technologies -
Assistant Media Planner, DigitalBlue 449 Jan 2017 - May 2018London, GbAssisted with the planning and implementation of multi-million dollar campaigns for eBay across various product verticals such as fashion, automotive parts, home and garden and electronics. -- Assisted in planning and implementing multi-million dollar digital media plans throughout entire planning cycle for eBay’s buyer and seller initiatives across multiple verticals (ex. Automotive, Fashion, Home & Garden)-- Created RFPs to identified partners, assisted in program negotiations, and presented plans to eBay’s marketing leads-- Led the creation of a new reporting process resulting in more in depth analysis of campaign performance, assisted in creation of client dashboards, and recommended optimizations for media campaigns based on findings-- Supervise and train other assistants in trafficking, billing reconciliation, client and partner communications, and campaign analysis
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Administrative AssistantThe Opportunity Council Apr 2016 - Jun 2016Bellingham, Washington, UsOpportunity Council is a private non-profit organization that serves homeless and low-income families and individuals in Washington. For the Opportunity Council's charity golf tournament, Golf FORE! Good, I led the PR efforts and corporate sponsorships for the raffle and assisted with administrative work around the office. The golf tournament raised over $19,000 to help children in the Bellingham community -- Provided administrative and clerical support including: mailing, scanning, and copying to management-- Managed promotional email list, drafted weekly email updates and examined the email effectiveness-- Wrote press releases for the Opportunity Council website -- Reached out to media contacts and updated the organization's media contact list -- Maintained electronic and hard copy filing systems-- Opened, sorted and distributed incoming correspondence -
Social Media CoordinatorWestern Washington University Jan 2015 - Jun 2016Bellingham, Washington, UsAfter working for Academic Career Development Services (ACDS) their events had record breaking attendance rates. After one year of working at ACDS social media followers, engagement, and impressions for the Career Center's social media accounts increased by over 50 percent. In the role supported social media assessment and implementation strategies for ACDS as a whole as well as the needs of each individual department.-- Rebranded each ACDS department on social media -- Coordinated social media efforts among Western departments and offices-- Trained new interns on best social media practices -- Analyzed effectiveness of social media of each department and recommend strategies --Improved utilizations of social media, including follower engagement reports for Facebook and Twitter using Hootsuite, Facebook, and Followerwonk analytics --Attended campus-wide meetings with other social media managers and reported back to ACDS as necessary -- Live Tweeted special events -
Social Media Marketing InternWestern Washington University Sep 2013 - Jun 2016Bellingham, Washington, UsWorked as an intern in the Office of Communications as a secretary for the campus wide Social Media Committee meetings, and provided content for the university's social media pages.Inspired and created OurWestern, an Instagram account that follows the lives of students at Western which as been useful for encouraging admissions at Western. Recruited over 77 students to take over the account and gained a following of over 3,500 within one year. Instagram and Twitter: @ourwestern-- Created OurWestern a social media account that follows the lives of students at Western-- Gained over 4,000 followers on OurWestern as of 7/18/2016-- Founder and outreach coordinator of the OurWestern social media ambassador program-- Served as secretary of the social media committee meetings-- Plan social media campaigns across all university platforms (such as #westerncares) -- Founded “Western Cares” an event to encourage acts of kindness and mental health across campus-- Provide content for the university's social media accounts
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Instructional AssistantWestern Washington University Mar 2014 - Jun 2014Bellingham, Washington, UsTaught the basics of public speaking and speech outlining to a section of the Communication 101, public speaking, class. Graded papers, corrected outlines, and attended weekly IA meetings.
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Creativity Theater Box Office ManagerChildren'S Creativity Museum May 2013 - Dec 2013San Francisco, Ca, UsSeasonally set up box office and sold tickets for performances, advertised performances through social media, paper, and word of mouth, and created box office reports to analyze the various modes of ticket sales. -
Social Media Marketing InternChildren'S Creativity Museum Jul 2013 - Sep 2013San Francisco, Ca, UsCreated content for the museum's Facebook, Twitter, and Instagram accounts as well as updated, designed and posted collateral around the museum; part of the summer strategic marketing meeting to brainstorm future marketing initiatives for the museum.
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C.I.T.Y (Creative Inspiration Through Youth) Teen InternChildren'S Creativity Museum May 2010 - Sep 2012San Francisco, Ca, UsTaught museum visitors basics of stop motion animation, Photoshop, and music video production and was part of the hiring committee for the museum as well as a part of the Creative Community Council through the museum. Also wrote and animated a series of promotional claymation movies for the re-branding of the museum.
Nicole Shapiro Skills
Public Speaking
Social Media
Microsoft Office
Event Planning
Microsoft Word
Facebook
Social Media Marketing
Photoshop
Microsoft Excel
Final Cut Pro
Adobe Creative Suite
Powerpoint
Teaching
Digital Photography
Customer Service
Research
Leadership
Writing
Indesign
Social Networking
Teamwork
Communication
Public Relations
Microsoft Powerpoint
Html
Css
Press Releases
Community Outreach
Google Docs
Nicole Shapiro Education Details
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Western Washington UniversityCollege Of Humanities And Social Sciences
Frequently Asked Questions about Nicole Shapiro
What company does Nicole Shapiro work for?
Nicole Shapiro works for Amazon Games
What is Nicole Shapiro's role at the current company?
Nicole Shapiro's current role is Sr. Growth Marketing Manager.
What is Nicole Shapiro's email address?
Nicole Shapiro's email address is ni****@****wwu.edu
What is Nicole Shapiro's direct phone number?
Nicole Shapiro's direct phone number is 141581*****
What schools did Nicole Shapiro attend?
Nicole Shapiro attended Western Washington University.
What skills is Nicole Shapiro known for?
Nicole Shapiro has skills like Public Speaking, Social Media, Microsoft Office, Event Planning, Microsoft Word, Facebook, Social Media Marketing, Photoshop, Microsoft Excel, Final Cut Pro, Adobe Creative Suite, Powerpoint.
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