Led 20+ cross-functional teams (Product Managers, Engineering, Marketing, Sales, and UXR) to scope test design/requirements, manage test timelines and budgets, monitor and analyze extensive data and feedback, and deliver on business milestonesGuided go-to-market strategies for new products which included: Meta Business Suite, Facebook Ads, Live, WhatsApp, and Messaging, executing over 40 alpha and beta product tests-qualitative and quantitativeDesigned and launched a global business panel recruitment program in partnership with Legal and Comms teams implementing improved engagement models, guidelines, and training, resulting in 100% adoption across the organization and a 50% decrease in TRT for projectsDeveloped escalation and contingency plans reducing anticipated project risks and blockers by 25%Scaled payments processing impacting 100% of Program Managers in org to mitigate financial risks by 40%Trained and onboarded new 5 hires and 1 direct report

Collaborated with R&D and Brand Managers to develop go-to-market strategies for new products in 6 different sessionsConducted market research and competitive analysis to inform product strategy producing 3 market-ready prototypesServed as a SME panelist in a global 300+ member conference involving P&G top executivesUtilized P&G’s $100M+ customer research and industry expertise to identify creative strategies that drive product innovation leading to 1 new concept product

Managed $1M+ marketing and production budget producing 150+ videos a year resulting in 100% YOY social media growthLed a team of 6 including production managers, designers, and content managers across 40+ projects contributing to 3M MAUIntroduced and launched 3 original series products reaching over 2 million viewsOversaw timelines, budgets, project scope and pitched CPGs and retailers capturing additional $3M in RFP revenueHired and directed 100+ freelancers including models, videographers, engineers, motion graphic artists, and editors improving development cycles by 25%

Grew email subscribers by 30% YOY within the first year by employing key remarketing strategies and capture optimizationPartnered with paid media to increase open rates up by 6% YOY and E-comm sales up $100k YOYConsulted CPGs marketing strategy, optimizing email design, copy, and subject lines increasing campaign reach and response rates by 20%Collaborated with integrated media and design to produce 4 new offerings contributing to $3M in RFPsBuilt automated email data reports streamlining processes and reducing time by 50%

Oversaw $1M vendor management budget and re-negotiated contracts providing $100k savingsOwned $30M P&Ls, sale quotas, QBRs and commission and bonus structures across 4 national jewelry brandsLiaised between Marketing, Sales and Ad Ops to drive operational strategy across 135 national retail storesRevamped Employee Training Programs which entailed building training guides, exams, and certifications for 1,400+ employees

Developed content and editorial calendarsMonitored and tracked various metrics like referrals, shares, increase fan count, re-tweets, and commentsUsed data to consult clients on digital marketing strategyManaged social media community growing it by 100% in 6 months across brands Identified community groups and affinity groups and created user specific contentSkill: Hootsuite, Sprout, SEO, SEM, Facebook Analytics, Paid Social Campaigns, Digital Ad Sales