OneHE is a global network of like-minded educators with a passion for learning and teaching in higher education. We bring educators together to share ideas, solve common challenges and inspire each other. We are a global community, a safe place for collaboration, a means to mobilise, a focus for shared action, a creator of positive change. By building on our shared wisdom, experience and passion, we drive impact and innovation in learning and teaching – championing the value of educators, funding new ideas and acting as a force for social good.Find out more: www.onehe.org

I lead our collective storytelling efforts through content marketing and engagement activities, providing strategic direction from an academic and HE expert perspective, as well as driving and managing the successful delivery of our content plan. This requires collaborating closely with a variety of internal and external partners – employee engagement within the content marketing strategy is as vital as engagement with our communities, networks and customers. I want to create for our members a sense of belonging to something bigger (i.e. our vision and mission) in order to promote active brand advocacy, as well as to give them exciting opportunities to contribute their own content. In my current role I achieve this through comprehensive planning and delivery of high-quality content for our email, website, social media channels and digital engagement platforms. I work closely with the training, delivery and partnership teams to identify and build on internal and external synergies across products and services, in order to maximise the generation of leads, sales and engagement (shares, follows etc.). This involves contributing ideas to and aligning activity and content for the launch of new products and campaigns, with careful consideration for brand messaging, user need and customer journey, including ensuring:• Coherency of connections between our products and services.• Strategic direction and implementation.• Learning, continuous improvement and effective advice to inform decision making.• Insight through listening to the voice of our employees and customers, empowering them to tell their own story and inspire others.

In my previous role at the HEA I was responsible for the promotion & development of the Higher Education Achievement Report (HEAR – www.hear.ac.uk), including forming effective relationships & strategic partnerships with a range of high-level stakeholders across the UK HE sector & beyond. I led the initial launch of the HEAR national branding, with particular focus on prospective & current students, graduate recruiters, HE providers, academic staff, student services professionals, employers, recruitment, PG admissions tutors & PSRBs. I have strong knowledge & experience of initiatives that enhance learning & success across the student life-cycle, including fair access to HE, widening participation & progression to further study or employment. I am engaged with business & product development activity, leading cross-organisational initiatives & projects that contribute to the HEA's transition to a membership organisation: • Working with the CEO & COO on national level strategy (researching & synthesising policy & practice from across the sector, writing HEA thought pieces), for the Teaching Excellence Framework. • Designing, building & testing new products, such as ‘HEAtoZ’ (a glossary of learning & teaching terms & toolkits aimed at front-line HE professionals), starter tools, infographics & eBooks). • Introducing an agile product development process; embedding a user-testing approach to enable continuous improvement of the website. • Developing value propositions & technical requirements for an online membership area. • Developing a strong relationship with The Student Room, including devising & commissioning the innovative HEARoes video & HEAR guide.• Launching the #HEARmeOUT campaign (which celebrates students’ LGBT* related achievements & promotes talking about them positively with employers), working at a grassroots level, for which the HEA has received excellent responses from universities, NUS, Stonewall, National Student Pride & The Student Room.

I created a content inventory of the department's website, as well as an audit of the digital and social media outputs, in order to make recommendations about how the department could improve their online presence and communications.

Lead ‘Introduction to Museum, Heritage and Gallery Studies’, a first year undergraduate module for the ‘Media, Communication and Cultural Studies’ BA. This involved writing and delivering lectures; designing and leading seminars; organising and running field-trips; marking assignments; holding office hours; responding to student enquiries; module development and co-ordination; managing the module's teaching team and guest lecturers.

To deliver a desk-based audit of local authority strategies for both Children and Young People and Arts and Culture. To develop a pilot methodology for collecting and recording this information. To pilot this methodology for strategies across Cumbria and Merseyside.

Research assistant on ESRC funded project: 'Opportunities afforded by the outdoors for alternative pedagogies as children move from Foundation Stage to key Stage 1’. This involved the transcription of audio and audiovisual data; coding and analysis of talk-in-interaction data (NVivo); undertaking literature reviews; report writing; daily administration; management of substantial data set; project planning and dissemination of research findings through conference papers and journal articles.

Worked mostly on Heritage Lottery Fund applications, including access plans; audience developments plans; conservation plans; feasibility studies; exhibition design and interpretation strategies. This involved developing the following skills writing for specific audiences; report editing; preparing tenders; working with exhibition designers; communicating with clients; documenting sites; gathering, interpreting and presenting relevant statistical information; historic research; understanding of relevance of government policies.