Nikki Tetreault Email & Phone Number

Denver, Co, Us

Marketing & Growth consultant for startups and climatetech companies. As a fractional head of marketing, I devise strategies and processes that grow both brand and business revenue. As a freelance marketing expert, I deliver the goods for brand identity, social media content creation, and growth marketing.

San Francisco, California, Us

Change Climate is the responsible brand's roadmap to becoming climate neutral with integrity. Through tools, networks, and community, we make high-impact climate action easier, and turn individuals into climate leaders -- at home and at work.

Fractional marketing support for the leading regenerative climate org, RegenIntel. I own brand growth and content strategy & creation, building a flywheel for business growth and marketing execellence along the way. Their mission is twofold: 1) as a consultant partner to businesses with ambitious goals to become more regenerative and climate-forward, 2) to educate and empower talented individuals across every skillset and demographic to become regenerative solutionists that bring climate solutions to life with their unique capabilities and passions.

Bellevue, Wa, Us

As the Marketing Director, I lived at the center of an integrated marketing venn diagram with functional growth strategy, market analytics, branding, and digital as it's focal points. I partnered with C-suite leadership to measurably drive business goals and wins, managed a half a million dollar budget, and earned millions in revenue. A few highlights: ▪️ Drove significant customer growth and brand awareness through integrated marketing campaigns spanning brand, social and paid media, digital, partnerships, influencers, loyalty programs, and PR.▪️ Led go-to-market campaign plan, market analysis, branding, and rollout for new services and SaaS.▪️ Directed a team of marketing professionals and supported execution to earn over $12M in deal value from measureable marketing-generated candidate leads that converted to placements in a single year.▪️ Cross-department collaboration with teams to deliver consumer insights, market research, strategy, and copywriting for business initiatives and RFPs, which earned over $5M in new revenue growth. ▪️ Managed marketing budget of up to $500M+ to meet both B2C and B2B business goals. ▪️ Collaborated with teams to identify, design, and execute tentpole campaigns, events, and tradeshows.

Bellevue, Wa, Us

Sr. Marketing Manager at TA Group Holdings, growing our business through successful brand strategy, marketing, design, and lead generation efforts for key accounts within the portfolio. I primarily manage NuWest Group & their sub-brands NuWest Tech and NuWest Healthcare. My role was largely defined by NuWest's large part in critical deployments of travel healthcare staff and emergency management consulting for Local, State, and Federal health systems at the onset of Covid-19. As the agency handling restaffing after patient-zero and the first call from the CDC, NuWest Healthcare was immediately thrown into the unknown before Covid-19 hit the rest of the country. I partnered with TAG's VP of Marketing to create crisis communications throughout the pandemic for media outlets, healthcare professionals, and the healthcare industry. A few highlights:▪️ Developed and managed multiple projects to drive brand growth through integrated marketing initiatives spanning social/paid media, consumer analysis, design, web, email, and influencer marketing.▪️ Crafted crisis communications and PR for the Healthcare division as a leading staffing agency during the pandemic, and established communications best practices for national health systems.▪️ Pioneered a bi-annual customer insights and success program, analyzed the data, and provided business and cross-departmental recommendations to improve retention.

Bellevue, Wa, Us

Full-stack Marketing Manager and Brand Designer at NuWest Group, a staffing agency under TA Group Holdings. As the first (and only) marketer at NuWest, I executed strategy and tactical efforts across integrated marketing, brand communications, events, paid social, design and candidate experience. Recently launched a full rebrand of our website, including design, UX workflows, and project management that resulted in measurably improved conversion rates. A few highlights: ▪️ Owned brand management, strategy, visual identity, positioning, messaging, and lead generation for three sub-brands with decidedly different goals and customers.▪️ Built a digital marketing practice that increased lead generation, brand awareness, and revenue.▪️ Solely responsible for NuWest’s emergency response marketing and comms as the CDC staffing partner from the first Covid-19 outbreak in Kirkland, WA to the most severe hotspots in the U.S. Therein, I executed dynamic campaigns spanning paid media, social, broadcast, partnerships, and PR, resulting in 27,000+ nurse leads in first three months and deployment of nearly 10,000 in 2020 alone.▪️ Launched a website re-brand from development to design, tool integration, copy, lead funnel, and UX.▪️ Pitched and won national media for story placements, several awards for the company, leader accolades and recognition, and new brand partnerships. Achieved 23 media placements.

Bellevue , Washington, Us

Alongside my primary role as Marketing Director with sub-brand NuWest, I led creative direction and strategic planning for a portfolio of brands within TAG's marketing department. I also managed, coached, and/or mentored the team, helping them upskill and grow personally and professionally. With external clients through TAG's marketing agency, my scope of work ranged from designing logos to developing pitch deck presentations for startups. A few highlights:▪️ Reported performance analytics, yearly planning, and ROI to executive leadership and board of directors.▪️ Collaborated with Sales & BD teams to develop target customer segments, positioning strategy, sales collateral, presentation decks, and user acquisition funnels that earned millions of dollars in revenue. ▪️ Managed the positioning, branding, and launch roadmap in a four-company merger with unique goals.▪️ Developed marketing and design best practices, weekly peer review, and monthly coaching sessions.▪️ Owned client relationship, scope of work, and project management for gaming sector clients.

Bellevue , Washington, Us

Sr. Marketing Manager at TA Group Holdings, growing our business through successful brand strategy, marketing, design, and lead generation efforts for key accounts within the portfolio. I primarily manage NuWest Group & their sub-brands NuWest Tech and NuWest Healthcare. My role was largely defined by NuWest's large part in critical deployments of travel healthcare staff and emergency management consulting for Local, State, and Federal health systems at the onset of Covid-19. As the agency handling restaffing after patient-zero and the first call from the CDC, NuWest Healthcare was immediately thrown into the unknown before Covid-19 hit the rest of the country. I partnered with TAG's VP of Marketing to create crisis communications throughout the pandemic for media outlets, healthcare professionals, and the healthcare industry.

Launched a freelance marketing business to expand my experience, managing multiple projects for CPG and service brands with unique goals and challenges. My client portfolio included luxury jewelry, lifestyle gift boxes, wedding services/vendors, and wellness brands. A few highlights: ▪️ Consulted and executed brand positioning, messaging, and visual identity.▪️ Delivered paid media, content, graphics, and email marketing for CPG brands.▪️ Designed websites, branding, and digital assets for a variety of clientele.▪️ Partnered with a professional videographer to craft brand videos and strategic storytelling that bolstered brand awareness, market share, and business growth. ▪️ Crafted newsletter and email nurture campaigns, from strategy and analysis to design and copywriting.

[now defunct startup publishing press] I cut my teeth at a startup publishing press that was struggling to earn market share and meet profitability. This role required me to learn (and fail) fast as the first and only marketing or business development team member in year one. When I joined, the press had zero bookstore/library placements, zero budget, and a negative reputation amongst authors and consumers alike. Here are a few highlights of my work at CQ: ▪️ Increased book sales by 340% in one year by expanding strategic distribution partners, improving D2C marketing, and optimizing product marketing for ecommerce retailers.▪️ Successfully earned book placements with Fortune 500 sellers and national bookstores within my first five months, something the press hadn’t accomplished in it’s previous two years in business.▪️ Worked with 150+ authors to increase sales through digital marketing campaigns, market research, strategic distribution partners, influencers, and events.▪️ Overhauled customer experience and launched PR campaigns that successfully flipped the brand’s negative reputation and attracted higher-quality authors.▪️ Earned new strategic partnerships and major distribution channels that significantly increased sales. ▪️ Built a robust influencer program and subscription box partnerships to increase brand awareness. ▪️ Launched a fullscale rebrand including logo, website, positioning, messaging, and digital. ▪️ Developed an operational practice and project management process to streamline workflows.▪️ Built strong interpersonal relationships with sellers, authors, publicists, media outlets, and freelancers.

Crafted PR and marketing materials for clients and the company; created and executed campaigns, including swag, social media, and event exposure.

Blogging, offering trade advice to Irish companies and foreign companies interested in entering the Irish market, connecting clients on the new trade connection platforms, managing and growing social media, and attending and assisting in events.

Managed all social media accounts for the WellWed and Vermont Vows, assisted in event planning and execution, communicated with customers and vendors, and blogs.

Managed social media and marketing strategy to build relationships and bring tourism to our city; Researched and contacted prospective and established clients for various programs; Worked with the director to coordinate and execute a ‘Taste of Newport’ event. Created copy for city website and kept data up-to-date.

Market research for the latest trends and tools, strategy brainstorming, branding, and data entry for multiple brands who contracted Truth + Tribe.

Bachelor Of Science (B.S.), Marketing Management

Bachelor'S Degree, Marketing