Nikki Tracy Email & Phone Number

Madison, Wisconsin

Responsible for the direction and creation of assets for marketing initiatives to ensure strategic objectives and brand continuity is achieved. Duties and responsibilities:• Manage the conceptual design and messaging of all marketing communications materials• Responsible for the management and leading the creation of new Esker Content (eBooks, white papers, Guidebooks, Infographics, etc.)• Responsible for the development and execution of Esker's editorial calendar.• Direct… Show more Responsible for the direction and creation of assets for marketing initiatives to ensure strategic objectives and brand continuity is achieved. Duties and responsibilities:• Manage the conceptual design and messaging of all marketing communications materials• Responsible for the management and leading the creation of new Esker Content (eBooks, white papers, Guidebooks, Infographics, etc.)• Responsible for the development and execution of Esker's editorial calendar.• Direct management/mentoring of creative team members (design & copywriting).• Create, or oversee the creation of, all design elements of: website,tradeshow materials, direct mail, email campaigns, advertisements, promotional materials, content, etc.• Manage multiple projects and priorities to ensure that all deliverables are completed on time, on budget and reflect the brand standards and integrity of Esker.• Contributor in the development and implementation of yearly marketing plan and budgeting activities. Manage expenditures according to budget throughout the year.• Help build and strengthen the company brand identity. Work to ensure all projects stay consistent in branding and messaging, regardless of project owner. Work directly with our Corporate Marketing department in Lyon, France to keep branding consistent among 11 subsidiaries across the world.• Work with and build relationships with outside venders, including: printers, tradeshow graphic suppliers, promotional and incentive giveaway vendors.• Interface with all levels of management and staff at Esker, and be the touch point for all creative needs.• Devise a development plan for members of creative team to include further training that will enhance creativity and bring new ideas to keep the team fresh and evolving (and keep ideas current with industry trends). Show less

Freelance Design