Nikki (Madden) Van Winden Email and Phone Number
Nikki (Madden) Van Winden work email
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Nikki (Madden) Van Winden personal email
An experienced senior marketing professional with a passion for digital marketing. I thrive in a fast paced, commercially driven environment which focuses on the customer experience. Whilst I think and act strategically, I enjoy rolling up my sleeves to ensure the operational outcome is achieved.Specialties: digital marketing, direct marketing, events, exhibition, conference, B2B, business to business, branding, communications, community building, social media, content creation, online marketing, customer engagement, customer experience, account based marketing
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Customer Experience ManagerTelstra Health Jun 2023 - PresentMelbourne, Victoria, Au• Lead the strategy and development of customer experience initiatives across the organisation that positively impact customer satisfaction and loyalty and drive growth• Collaborate with teams across the business to gather customer feedback, identify areas for improvement and drive consistency in approaches to customer engagement • Establish an enterprise-wide customer experience measurement program using Net Promoter Score (NPS) and other metrics, report on outcomes and improvement plans • Develop and manage a customer reference program that showcases the value of the company's products and services to potential customers• Support the enterprise user group program by organising and facilitating events and webinars, and managing communication and engagement activities• Analyse customer data to identify trends and insights that can inform decision making and drive continuous improvement • Work collaboratively with the Enterprise GTM leadership team to create a Voice of the Customer program -
Head Of Marketing & Communications Asia Pacific, Oracle HealthOracle Nov 2022 - May 2023Austin, Texas, UsJoined Oracle Health as part of the acquisition of Cerner Corporation. -
Head Of Marketing & Communications Asia PacificCerner Corporation Jun 2017 - Nov 2022Kansas City, Missouri, Us• Lead the development and delivery of the marketing and communications strategy for Cerner Asia Pacific • Develop, implement, execute, monitor and track an integrated marketing and campaign plan across multiple channels, including events, digital, direct marketing, social, thought leadership, PR and media relations• Develop and implement successful field marketing strategies to support sales • Lead a high-performing cross functional team • Own and manage the annual marketing budget• Collaborate with sales teams to drive growth and build strong customer relationships -
Marketing Director (Contract)Torrens University Australia Dec 2015 - Apr 2017Sydney, Nsw, Au• Develop, implement and execute a marketing and brand strategy for Torrens University Australia and Think Education, including managing and consolidating a portfolio of brands• Develop, implement, execute, monitor and track an integrated marketing and campaign plan across multiple channels, including ATL, digital, direct marketing, social, PR & media relations, events and web optimisation• Drive channel diversification strategies (international, schools, B2B) with a focus on lead generation • Support the product strategy and development process including market research, pricing and monitoring competitive environment• Lead a high-performing cross functional team • Own and manage a multi-million dollar marketing budget -
Senior Marketing Manager (Contract)Torrens University Australia Jun 2015 - Dec 2015Sydney, Nsw, Au• Develop, implement, execute and measure the Health Faculty integrated marketing plan across all ATL, BTL and digital elements of the marketing communication mix • Manage the brand budget and forecasting -
Regional Marketing & Communications Director - ApacNtt Data Business Solutions Jul 2010 - Apr 2015Bielefeld, DeNTT DATA Business Solutions (formerly Extend Technologies) designs, implements, supports, and hosts SAP centric business solutions for organisations of all sizes. • Direct responsibility and leadership of marketing and sales operations teams in Australia, Singapore and Malaysia • Managing and controlling annual Asia Pacific marketing strategic plan, budget and channel MDF (marketing development funds) for 4 countries (Australia, Singapore, Malaysia, Vietnam)• Development, implementation and evaluation of integrated marketing / communication strategies and demand generation activities including direct marketing, events, sponsorship, telemarketing, public relations, internal communications, advertising, content marketing and asset creation, digital marketing (website, blog,SEO, PPC, online advertising, social media, social selling)• Effectively managing sales operations including sales forecasting and pipeline reporting, software license sales quote to cash, customer license maintenance novations and audits, deal/opportunity management, sales and marketing reporting (locally and regionally), bid and tender management• Alliance management – partners, industry analysts and the broader NTT family• Brand management across all channels and development of brand awareness initiatives Key achievements:• Successful brand relaunch of Extend Technologies to NTT DATA Business Solutions in 2012• Effective integration of Innogence under the NTT DATA Business Solutions APAC brand in 2013• Implementation and growth of digital marketing strategy and tactics as a core sales and marketing channel to market -
Social Media StrategistPrografica May 2010 - Jul 2011Auburn, Nsw, Au -
Marketing SpecialistDigifrog Marketing Jul 2009 - Jul 2011Variety of consulting contracts specialising in:* Direct and digital marketing strategies* Event management* Website strategy including SEO, SEM, PPC, analytics, content and usability* Social media
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General Manager Group MarketingTec (The Executive Connection) Oct 2007 - Jun 2009St Leonards, Nsw, AuDevelop, implement and evaluate the integrated marketing and communication strategies for TEC Australia and New Zealand and other BLD Group business units including direct marketing, events, sponsorship, PR, advertising, member communications, digital marketing and Web 2.0 -
National Marketing ManagerCliftons Mar 2006 - Sep 2007Sydney, Nsw, AuDevelop, manage and control annual Asia Pacific marketing strategic plan including online and offline direct marketing, advertising, public relations, brochures, newsletters, trade shows, exhibits, website management and event sponsorship -
Deputy Managing DirectorIqpc 2002 - Sep 2005New York, Ny, UsDay-to-day, effective operational management of Australian office including divisional strategic planning; business development; budget forecasting and control and management reporting to international head office -
General Manager – Marketing And OperationsIqpc 1998 - 2002New York, Ny, UsResponsibility and budgetary control of 3 divisions - marketing, events management / customer service, database -
Marketing DirectorIqpc Sep 1996 - 1998New York, Ny, UsPlanned and implemented the set up of all marketing procedures and staffing for the Australian start up office (initial 6 months) to provide an effective and successful team to deliver the business requirements -
Marketing ManagerTerrapinn 1993 - 1996London, GbDevelop, implement and manage direct marketing campaigns to attract delegates, sponsors and exhibitors to corporate conferences and exhibitions -
Sales Manager / Conference ConsultantVenue Marketing Service Pty Ltd 1991 - 1993AuDirect marketing and selling of conference facilities to corporate market and end-to-end management of client events
Nikki (Madden) Van Winden Skills
Frequently Asked Questions about Nikki (Madden) Van Winden
What company does Nikki (Madden) Van Winden work for?
Nikki (Madden) Van Winden works for Telstra Health
What is Nikki (Madden) Van Winden's role at the current company?
Nikki (Madden) Van Winden's current role is Customer Experience Manager at Telstra Health.
What is Nikki (Madden) Van Winden's email address?
Nikki (Madden) Van Winden's email address is ni****@****ner.com
What skills is Nikki (Madden) Van Winden known for?
Nikki (Madden) Van Winden has skills like Digital Marketing, Direct Marketing, Strategy, Marketing Strategy, Integrated Marketing, Management, Business Development, B2b, Marketing, Seo, B2b Marketing, Business Strategy.
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