Nikki Viner Email & Phone Number

Guide Buxton's healthcare product development, while supporting current and prospective clients in developing their growth strategies.

Greater St. Louis Area

Led consumer, provider, market and real estate analytics, ensuring the utilization of data and insights to develop strategies across the ministry, while supporting the operational cadence of Integrated Marketing.• Developed annual marketing planning process, using data to inform prioritization of efforts by service line or program, budget allocation, tactics, targeting and messaging• Sponsored the development of service line prioritization analytics, synthesizing data from multiple sources to inform and influence growth strategies across Mercy• Led strategic review of existing primary care and retail real estate placement, utilizing analytics, actual performance and facility assessment to inform the capital and recruiting requirements by community

Greater St. Louis Area

Led the development and implementation of processes, tools, metrics, analytics, reporting, initiatives and technology that supported and improved the operations of marketing ministry-wide. • Led the selection and implementation of CRM & PRM, aggregating data to enable a 360 degree view of patients and providers; included marketing automation and lead nurturing platforms.• Led consumer analytics, propensity modeling and research efforts to support targeted, measurable marketing priorities.• Achieved a 24% year-over-year increase in return on marketing investment (ROMI) with targeted marketing• Received the 2016 Patient Experience Innovation Award for the re-design and upgrade of mercy.net, developed to acquire new patients while engaging, building and nurturing relationships with existing patients

Greater St. Louis Area

Led strategic planning for placement of new facilities and services utilizing customer analytics. Led consolidated support of ministry-wide marketing, including major media, business development and digital assets. • Developed strategic five-year plan for primary care and specialty facility growth, supporting community master plans by market. • Led signage re-branding of over 390 facilities, from small clinics to major hospital campuses, improving visibility and wayfinding.• Achieved 12% savings in major media buy, through consolidation, strategy, and process improvement.• Increased specialty physician referrals in fiscal year 2013 by 15% through strategic goals and accountability for fifteen business development representatives across the ministry.

Led two functional groups, ensuring overall lease compliance and supporting construction-related projects through the order and delivery of furniture, fixtures and equipment.• Achieved $1.8 million savings in Lease Administration for Fiscal Year 2008, an increase of 20% over prior year.• Improved overall lease process, from abstracting through CAM reconciliation, upgrading team performance.• Negotiated contract extensions for all major vendors, maintaining current pricing when raw material costs were up over 20%.

Led new store development in 25 states, from market strategy through site selection, design, construction and opening. Managed twenty-three internal and out-sourced real estate and construction professionals.• Exceeded quarterly opening plans in fiscal year 2007 and 2008, adding 245 new centers.• Received CEO Beacon Award for exceeding fiscal year 2007 expansion goals.• Created cross-functional Culture Team for the 1,800+ team members within the Dallas-based support organization, focused on community involvement, expanding company loyalty and pride, and improving inter-departmental relationships.

Led Development/Real Estate strategy and market planning efforts for FedEx Kinko’s. Ensured organization had tools and guidelines necessary to achieve development objectives and were aligned with FedEx strategy. Managed existing portfolio of assets through lease administration and timely lease renewals. • Created and implemented market planning process, developed market prioritization, guidelines for execution, Real Estate Committee process, and targets for expansion.• Directed third-party customer analytics partner to create market analysis and site-specific revenue forecasts, building foundation for growth based on existing customer data.• Created new store growth process, enabling 200 new stores nationally in fiscal year 2007 compared to 15 in prior year.• Integrated outsourced site selection and construction services partners and managed day-to-day relationships to support expansion.

Managed real estate site selection process for fifty Real Estate Managers. Accountable for technology requirements within the Development/Facilities organizations.• Implemented process and productivity enhancements to drive approvals and openings.• Managed Real Estate Manager Bonus program, focused on improving productivity by region.• Directed the design, implementation and training efforts for new Development and Facilities project management software application, impacting over 450 users.

Supported the development of KFC, Taco Bell and Pizza Hut restaurants through identifying trade areas, locating property, negotiating terms and contracts, and gaining corporate approval of real estate deals.• Exceeded required sales hurdle by an average of 16% for three of four openings.• Built solid relationships with Operations partners, facilitating the corporate approval process.

Responsible for end to end equipment distribution, supporting Yum! Brands new store development, remodels and facility maintenance. Developed effective pricing and marketing strategies. Accountable for overall customer satisfaction, sales, and profitability.

Led national account management team of 10 for Pizza Hut, Taco Bell, and KFC that generated $105 million in revenue. Responsible for maintaining relationships with Yum! Brands corporate contacts, including Development, Finance and Facilities Management.

Designed and implemented distribution strategies for new store builds, program rollouts, and replacement sales to KFC company and franchise owners.