Nikki Waters Email & Phone Number

Redwood City, Ca, Us

Atlanta, Ga, Us

Leading marketing and development activities for a national organization with 18 local chapters in various cities. StandUp For Kids focuses on ending youth homelessness via street outreach, outreach centers, mentoring and housing support programs.

Facilitate Consumer Adoption of programs via Direct to Consumer campaigns and Client campaigns. Responsibilities include marketing, consumer research and segmentation analysis, agency management, campaign management with various bundles of products and services offered to the financial industry.

Internal Consultant assigned enterprise level projects as requested by the Executive Office to accelerate development and growth of Fiserv programs. Projects can include evaluating new business opportunities, developing sales curriculum and marketing programs and continuing to drive consumer adoption programs.

Milwaukee, Wisconsin, Us

Realigned a group focused on driving mobile banking user growth including creating job descriptions, reprioritizing goals, establishing strategic growth marketing plans, revised organizational structure and refocused client targets. Plans were designed to provide greater consumer adoption insights to clients to accelerate B2B2C and direct to consumer mobile adoption.

Expanded responsibilities to include global credit in addition to debit for Consumer Products.Developed products for global clients, planning, best practices, identified opportunities for growth and developed strategic plans to implement programs. Launch new products and services to differentiate credit offerings in all geographies. Established new enhancements for affluent cardholders to be available on a global basis. Head of Strategy and Planning (Sr. Business Leader), Global Debit Products (2007 to 2009)Established a new position to align strategies, drive growth and coordinate activities in five previously separate Visa companies (AP, CEMEA, Canada, U.S., LAC).Oversee global planning, industry events, products construct, marketplace segmentation, analytics and reporting to executive management.Launched global financial institution training programs, premium debit strategy, best practices, and specific programs within countries to address growth challenges.Coordinate strategic direction of cross functional teams to support global growth strategies.

Brookfield, Wisc., Us

$10 billion global electronic payments company) 1991 to 2007; Strategic Business Development, PrePaid Cards, Commercial Services Division (2006 - 2007)Contributed to the introduction, development and sales launch of an Open-loop Prepaid card within the retail industry for the Commercial Services Group, a division of First Data with $8 billion in revenues. Secured contracts with third party aggregators and directly with retailers.Experience included position as Head of Marketing for Enterprise Payments (Telechek, Star Network, Retailers, Sales, Debit Processing, ATM Operations) overseeing 60 professionals responsible to drive business development and sales, client communications and events.

(2004 to 2006)Led the development and execution of marketing strategies and corporate strategic planning for the Domestic Enterprise Payments Group, a division of First Data with $5 billion in revenues. Created the company's first centralized marketing division comprised of over 60 marketing professionals supporting revenue growth goals for merchant services, check processing services, risk management, debit services, TeleCheck, and the STAR network. Improved marketing effectiveness and efficiency by consolidating brands, streamlining marketing practices, eliminating redundancies, and establishing formal market planning and ROI-based measurement for marketing programs. Identified cross-business opportunities and developed service offerings based on customer needs. Managed customer Advisory Councils for businesses and participated on corporate Sales Institute Executive Committee. Liaison to STAR network board of directors. Represented company at industry conferences and public appearances.; $2 billion publicly held electronic payments company acquired by First Data in 2004 )

Led consumer and business-to-business marketing and communications for the STAR network and Concord, EFS, Inc., a Fortune 1000 processing company. Responsibilities included business development, advertising, promotion, customer communications, public relations, and market research. Successfully coordinated the simultaneous integration of the STAR network with two leading regional networks which doubled the number of participants and created a coast-to-coast payments network. Led the development of proprietary research and white papers that established company thought leadership on key industry trends and topics and increased perceptions of the STAR network as an innovative market leader.

Scottsdale, Arizona, Us

Company focused on Risk Mitigation and Fraud Reduction for retailers and financial institutions.

Responsible for liability product management and new product development for checking, insurance, retirement, electronic banking, and remote banking services. Managed six vice presidents responsible for market research, corporate communications, marketing communications, information development, and operational and technical support.Experience included branch management for over 5 years

Certified Financial Planner, Certified Financial Planner

Mba, International Finance

Bachelor Of Arts, Spanish; Math