Nikki Willoughby

Nikki Willoughby Email and Phone Number

Creative mastermind, storyteller; writer with a cause.. Curioser and curioser. @ Period Paragraph
Nikki Willoughby's Location
Anderson, South Carolina, United States, United States
About Nikki Willoughby

Writer, thinker-upper, relationship builder, curious innovator. I am whip-smart and engineer creative solutions to challenges and opportunities. At home in a multi-dimensional role, I think strategically, work collaboratively, and can execute independently. I like bringing innovative people, ideas, and resources together to create actionable strategies and success. I am the heroine of this story.A force multiplier, I have the depth and breadth of experience to start making a difference on day one. I have an entrepreneurial spirit, strong people skills, and a passion for making connections. I lead from the heart to build other leaders. My superpower: adding levity and spark!What I want out of my work: Challenging work that challenges me.What I do not want to do: Stand outside my values for a paycheck.“This is the true joy in life, being used for a purpose recognized by yourself as a mighty one.” GBS

Nikki Willoughby's Current Company Details
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Creative mastermind, storyteller; writer with a cause.. Curioser and curioser.
Nikki Willoughby Work Experience Details
  • Period Paragraph
    Creative Director And Principal
    Period Paragraph Jan 2022 - Present
    Engagements include a broad range of marketing and strategy services, including full-suite marketing for solopreneurs (business development, operations/management, branding, messaging, personas, and social media), including developing new verticals, researching potential clients, and overhauling websites with new language, look, and impact. I also work with nonprofits and private organizations that draw on my strong writing and creative problem-solving skills. I coach professionals on developing their thought leadership, creating stand-out LinkedIn profiles, and writing powerful cover letters and resumes. Best co-worker award goes to: me!
  • Park & Battery
    Head Of Communications
    Park & Battery Apr 2023 - Oct 2023
    As Head of Communications, I developed and implemented public relations strategies and social campaigns, managed media outreach and relationships, and managed social strategy and presence for both Park & Battery and clients across a broad range of industries. My passion for harnessing perspectives to create clarity, empower action, and deliver outcomes for brands and businesses globally helped me implement new strategies for short- and long-term success.What I learned: Belonging and believing are intricately linked.
  • Candid
    Content Development Associate
    Candid Mar 2020 - Dec 2021
    As manager of the only two Candid blogs for funders, I created editorial calendars and special series, developed content, recruited writers from across many sectors in roles from grants coordinator to CEO to professor, produced and edited their content, and promoted the blogs throughout the sector.Blog topics spanned a broad spectrum of grantmaking topics, all in service of the aim to improve grantmaking practices and policies.Managed programs requiring cross-departmental, industry-wide coalitions, webinar presentations, iterative content development, and production/printing of the final product. Participated in special projects in collaboration with learning and training teams, including writing/editing storyboards and printed collateral.My favorite thing about this job: I got to meet and co-create with some of the most knowledgeable individuals in philanthropy.
  • Peak Grantmaking
    Knowledge Programs Director - Grantmaking Practices
    Peak Grantmaking Jul 2018 - Jan 2019
    Senior leadership role overseeing knowledge programs (research, reports, creating learning tools, developing and delivering learning) in the area of next and best grantmaking practices. Employed strategic and analytical thinking to project the way the industry was changing and the concepts and training that members would need to have to lead the field forward.Co-led development of the Principles of PEAK Grantmaking and managed consultant relationships in building transformative program content. In service of this org-wide Big Bet, I identified and cultivated partnerships across the sector to advance the objectives of multiple organizations and coalitions. Wrote a lot, thought hard about gaps and barriers, met a ton of people in the industry who had exceptional ideas and loved to chat about them, and built life-long relationships thanks to the work that required me to be forward-facing and representing the organization. Supervised 2-3 staff members at the mid-range level.What I miss most about this job: Hands down, it's the people. My colleagues turned friends, senior leaders, who shared so much with me, and our members, who taught as much as they learned, helped org leadership identify opportunities, and allowed me to ask endless questions while still managing to like me.
  • Peak Grantmaking
    Communications & Knowledge Programs Director
    Peak Grantmaking Apr 2016 - Jun 2018
    Washington D.C. Metro Area
    Senior leadership role overseeing both communications and knowledge programs (research, reports, creating learning tools, delivering learning). Consulted with and co-created programs with other members of senior leadership team and worked alongside them to bring ideas to fruition.Led rebranding of 25-year-old nonprofit with 4,000 members, from concept through completion. Managed advisory board, external branding consultants, and thought leadership, with the goal of connecting the updated brand with the updated ways in which we served our memberships and showed up in the field. Kudos to me: I'm the one that actually came up with the name 'PEAK Grantmaking'.Created and served as executive editor of philanthropy journal covering topics that matter to the philanthropy sector, including developing issue themes, recruiting expert writers, editing content, and overseeing the promotion of the journal. Delivered earned media in industry outlets such as the Chronicle of Philanthropy.Established and promoted communications standards, brand, and visual identity components, including for regional leaders in 14 national regions. Oversaw relationship management and recruitment for annual conference, special partnerships, and other relationships, meeting or exceeding target revenue goal of $250,000+ annually.Best thing I learned in this job: Wishes and goals are not the same thing!
  • Peak Grantmaking
    Communications Manager
    Peak Grantmaking Jun 2012 - Apr 2016
    Washington D.C. Metro Area
    Established communications department as third employee of national nonprofit. Created and promoted communications activities and streams. Refined and articulated the organization's brand and visual identity. Executed practices and procedures for integrated communications across all levels of the organization.Best thing I learned about myself in this job: My creativity is an asset.
  • Common Cause
    Director Of Public Engagement
    Common Cause Jul 2010 - Jun 2012
    Washington D.C. Metro Area
    Developed and implemented first-ever social media strategy for 400,000-member organization with 40 state chapters. In first year, delivered 600 percent increase in Facebook followers and 400 percent increase in Twitter followers. Additionally, I evangelized the use of social media by staff to share their important work and continue the drumbeat on issues that members and voters were eager to embrace.Partnered with colleagues to develop strategies and activities for advocacy actions that drew hundreds of participants and built on the organization's reputation as an outlet for participatory democracy. Executed additional actions online via social media, petitions, and discussion forums. Developed and implemented strategies to promote research products and get them into the hands of decision makers, influencers, members, and the public. Designed and edited publications and research reports.Greatest work travel destination this job provided: Palm Springs!
  • General Federation Of Women'S Clubs
    Senior Director Of Public Affairs
    General Federation Of Women'S Clubs Feb 2007 - Dec 2009
    Washington D.C. Metro Area
    Senior leadership team member advocating for comprehensive public affairs and public policy strategies. Developed and implemented signature marketing campaigns and volunteer programs, shaping communications and legislative/advocacy outreach, executing development and funding opportunities, and directing and training staff and members on overall brand strategy. Developed program plans, recruited high-profile speakers, delivered workshops, and participated in logistical implementation for 60 annual events ranging from 20-2,000 attendees. Developed and maintained donor/media/partner outreach and relationships on behalf of the international office and 4,000 member clubs. Supervised 3-4 staff from junior to senior levels.People I admire whom this job enabled me to meet: Emily Post and Marianne Pearl.
  • Center For Women'S Business Research
    Director Of Communications
    Center For Women'S Business Research Sep 2005 - Feb 2007
    Washington D.C. Metro Area
    As part of senior staff for a research/think tank focused on women entrepreneurs, I collaborated with other directors to set strategy and develop program plans involving all staff. I advocated for projects enabling the communications department to expand the scope of our outreach to broaden the visibility of the organization. I then worked with my staff to implement comprehensive action plans. Wrote and edited materials for media outreach, products, learning opportunities, research reports, and webinars. Identified funding opportunities and delivered grant requests and other proposals. In this role, I also coached junior staff to see their work as part of the bigger picture and strategy of the nonprofit. What this job impressed upon me: Women succeed because they get things done.
  • Davis Wright Tremaine Llp
    East Coast Marketing Director
    Davis Wright Tremaine Llp Apr 2005 - Sep 2005
    Washington D.C. Metro Area;
    Sole marketing professional on the East Coast, serving two offices (New York and Washington DC). Responsible for marketing and business development for five national practice groups. Generated and developed outreach opportunities to promote partners and practices and developed business proposal materials and worked with key attorneys to respond to RFPs and develop client pitches.What this job taught me: I'm better off working in nonprofits.
  • Preston Gates Ellis & Rouvelas Meeds Llp
    Marketing Manager
    Preston Gates Ellis & Rouvelas Meeds Llp Mar 2003 - Apr 2005
    Washington D.C. Metro Area
    Served as public relations spokesperson for Washington DC office of international AmLaw 100 firm, developing pitches, managing crisis communications, and working with firm leaders to create proactive pitches and sophisticated response strategies. Provided media prep and training for lawyers and lobbyists.Achievements include ideation, development, and management of signature branded advertising partnership with Roll Call newspaper. Managed, produced, and designed all responses to RFPs and other new business pitches. Managed day-to-day operations in Marketing Department, supervising up to 5 staff members.Best opportunity this job afforded me: Meeting and having a meaningful impact on actual legislators.
  • Resnick Fedder And Silverman, Cpas
    Communications Manager
    Resnick Fedder And Silverman, Cpas Sep 2002 - Mar 2003
    Washington D.C. Metro Area
    Served as primary PR professional for largest CPA firm headquartered in the Mid-Atlantic region; focused on community engagement, writing web content, developing and executing strategies for media outreach, and owning editorial and writing leadership for all firm communications.What I learned from this job: Lawyers and accountants are very different beasts.
  • Mcdermott Will And Emery
    Practice Development Manager
    Mcdermott Will And Emery Nov 2000 - Jul 2002
    Washington D.C. Metro Area
    Wrote business development and marketing content for web, proposals, and media releases. Edited/designed publications, including monthly IP practice newsletter with circulation of 2,500+. Managed learning programs for new and junior lawyers, and directed plan and implementation of firmwide events.What I miss most about this job: A boss who was also a cheerleader, instructor, and friend.
  • Akin Gump Strauss Hauer & Feld Llp
    Administrative Coordinator
    Akin Gump Strauss Hauer & Feld Llp Mar 1998 - Nov 2000
    Washington D.C. Metro Area
    Served as PowerPointer in Chief; wrote newsletters and correspondence; did layout for publications; conducted market research for business development proposals; planned and organized practice group meetings and events; administrated attorney evaluation process, and got to choose the bagel flavors for weekly leadership meetings.Best thing this job taught me: Team work makes the dream work! Whenever I was in the trenches, working late or later to get something perfect and done, the lawyers I was working with were right there beside me, making copies or collating packets, empowering me to lead production and trusting my judgment.
  • Converse College
    Communications Associate
    Converse College 1996 - 1998
    Spartanburg, South Carolina
    I wrote everything, from fundraising letters to annual reports, quarterly magazines, weekly newsletters, and press releases. I wrote the speech that the college president gave at my own graduation.What I learned at this job: Write with more clarity, color, and brevity. Also, you can tell who is walking down the hall just by the pace of their steps.

Nikki Willoughby Education Details

Frequently Asked Questions about Nikki Willoughby

What company does Nikki Willoughby work for?

Nikki Willoughby works for Period Paragraph

What is Nikki Willoughby's role at the current company?

Nikki Willoughby's current role is Creative mastermind, storyteller; writer with a cause.. Curioser and curioser..

What schools did Nikki Willoughby attend?

Nikki Willoughby attended Converse College, Northeastern University.

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