Nikki Ye Email & Phone Number

Singapore

Southeast Asia & Pacific

Team Leadership and Management:- Lead, mentor, and collaborate with a diverse team.- Set performance expectations, provide feedback, and conduct evaluations to enhance productivity.Customer Service:- Deliver exceptional service by guiding and supporting all communications regarding Shure products.- Equip team members to handle customer interactions independently.- Strengthen team knowledge of Shure products and oversee feedback collection for service improvements.- Take ownership of customer issues and develop processes for resolutions and cross-selling solutions.Application/Technical Enablement and Support:- Align with customer strategies to build a high-performance service team using quality ecosystem resources.- Stay informed about product knowledge and market trends; offer guidance and training on Shure products.SAP and CRM Software Configuration:- Leverage hands-on experience with SAP/CRM software like Salesforce to optimise support workflows.- Customise CRM tools to meet the specific needs of customer service and internal reporting.Data Analysis and Reporting:- Use internal and customer data to inform decision-making.- Generate reports on key performance indicators for team productivity and sales.Regional Product Marketing:- Collaborate with the Sales Director on new product planning, including requests, pricing, and forecasting.- Act as the voice of the customer in product management, providing feedback on development decisions.- Consistently engage with channel partners for feedback and training on product benefits and competitive insights.- Launch new products, drive testing opportunities, and communicate effectively with stakeholders regarding positioning.

Southeast Asia & Pacific

Interim Regional Product Marketing representing Southeast Asia & Pacific CRM Data Management on Salesforce for the Southeast Asia & Pacific to analyse and provide business reviewDemand planning and forecast of New Products and Go-To-Market launch strategy.

Singapore

Singapore

Responsibilities- Identifies, researches, evaluates and prioritizes market leads and opportunities to reach potential customers - Identifies new market segments and opportunities/pipelines by means of networking, cold calling, advertising or other means of generating interest from potential clients, across key market of prioritization and product lines - Develops and executes education programs and presentations to increase awareness and understanding of the benefits of Company product categories - Schedules, coordinates, and conducts pre-sales and technical training/service sessions to educate Distribution Centers, System Integrators, Consultants on Shure products’ benefits and developing their sales skills/knowledge - Develops and maintains the relationship with the System Integrators, Consultants and end users by working closely with Regional Sales Manager on the sales process, in providing support on projects’ bidding, management and commissioning - Works collaboratively (by means of technical and logistical support) with marketing team to arranges conferences, seminars, clinics, and other events - Monitors and reports on market/competitor activities

Singapore

Freelance Audio Engineer for Road shows, pop up events, weddings, jigs, concert events and corporate functions.Boards worked on (Analog & Digital):- Midas X32/Pro Series- Yamaha (C series)- Digico (S Series)- Soundcraft- Allen & Heath (D-Live)

Singapore

Managed implementation of project installations of Audio Visual systems which were custom designed to the clients’ specifications. Oversaw projects ranging in cost from $50,000 - $1,800,000.● Worked with and maintained constant communication with local and overseas (GPA partners) Project Managers, Project Engineers, and clients.● Scheduled project baseline, staffed the respective project roles, conducted training, acted as liaison with vendors and most importantly, coordinated and communicated regularly with the clients.● Created RFIs and change orders in the event of scope creep or scope alteration.● On the scope exposure to state of the art products used in client installations provided me with vast knowledge of AV systems such as Crestron, Extron, AMX, Biamp, ClearOne, Cisco, Polycom, Shure.Projects Managed- Jaquar Singapore (Showroom)- Lasaffre Singapore- BHP Billiton Singapore- Oanda Singapore- GlaxoSmithKline Kula Lumpur- Amadeus Singapore- BNP Paribas Singapore- CITIBANK Singapore, Changi Buisness ParkProject Engineer- Regent Hotel- Singapore General Hospital- Sompo Holdings (ASIA) Pte Ltd

Planetshakers Center

Production Crew, Audio & Lighting Engineer- FOH Engineer for World Vision Conference- Monitor Engineer at:• Youtube Stars ‘Jayesslee Live in Melbourne’ Concert• Australian Christian Churches (ACC) State Conference• Arash Labaf Melbourne Concert- Stage Manager & System Technician at Taylors College Australia Graduate Night- Guest DJ for Youth Alive’s 2015 Empire Winter Camp

Singapore

Event Security Officer- Ensured smooth program flow for 2013 Burberry ExclusivePromo & End of Year “Rain Concert” @ Marina Bay Sands CountdownTraffic/Crowd Warden- Oversaw crowd control & road traffic for three days duringSingapore’s 2013 Formula 1 Night Race

Diploma, Studio/Live Production

Studied under Lance Krivé, Audio Engineer for Michael Jackson & Madonna World Tours And Darren Hulcombe

O Level

GCE Cambridge ‘N’ Level & ‘O’ Level