Nikki Young Email & Phone Number

London, GB

Marketing lead on the development of global marketing plans for all existing and proposed products and services. Responsible for the development of wider customer and communication strategies and product proposition development. Working with senior managers and the Exec team to plan and execute marketing and brand activity to support ABRSM.

Marketing strategy and project management for the museum’s launch of Global Poster Gallery, plus backfill support across campaigns, working on Christmas activities and events at Acton Depot.

London

Launch marketing strategy and project management for brand new digital immersive art venue and visitor attraction in central London. Included website and eCRM set up, paid media planning, ticketing management, promotional partnerships, brand development, creative production and campaign deployment.

• Developed marketing strategies and creative campaigns to drive audiences for external RHS events, including for flagship RHS Chelsea Flower Show and RHS Hampton Court Palace Garden Festival.
• Devised and implemented strategic multi-platform marketing campaigns for UK wide RHS shows. Campaigns included: TV, radio, digital display, print distribution, direct mail, OOH, door drops, on-site conversion, Google.
• Led, motivated and managed a busy and successful team of four. Ensured effective campaigns were delivered on time and to budget. Set, managed and monitored six figure marketing budgets.
• Formulated data-driven tactics and strategies to optimise campaigns. Consistently analysed and tested effectiveness against KPIs across awareness and direct response campaigns to maximise sales revenue.
• Worked effectively with all levels of internal and external stakeholders. Including venues, commercial partners, digital, membership, press, leadership, brand and events teams. Collaborated to create seamless campaigns.
• Led and launched a successful brand and marketing campaign refresh across RHS shows for 2019, successfully developed for three years. The campaign saw the season exceed budgets and targets.

London, United Kingdom

Developed and implemented marketing strategies to drive sales for the RSC's London Season at The Barbican and Matilda The Musical at the Cambridge Theatre. Key achievements include devising and managing brand, PR, ticketing initiatives, events and creative partnerships for Matilda The Musical with Southbank Centre, Jigsaw (Retailer), Amazon Tickets and.

Senior strategic and hands-on marketing support for special projects and campaigns including festivals, media partnerships and digital initiatives.

London, United Kingdom

Led and managed a Marketing Campaigns team, overseeing the successful creation of strategic and tactical marketing plans across all art forms and areas of promotional activity. Ensured effective campaign delivery against target and budget, safeguarding the Southbank Centre brand and maintaining the highest industry standards.

London, United Kingdom

Initiated, devised and implemented all marketing strategy for specific Avalon artists across Live (National Tours and London runs), DVD, merchandise and other licensed product campaigns. Responsibilities included: brand and creative artwork conception, copy writing, media planning, sales promotions and partnerships; digital and social media strategy.

A senior position with primary responsibility for devising and implementing all marketing and promotional activity for Tate Britain Exhibitions and Collections. Included developing short and long-term audience strategy for the gallery and delivering original and successful multi-platform marketing campaigns and partnerships to increase Tate audiences.

Responsible for planning and managing marketing and advertising campaigns for major arts and entertainment clients. Clients attached: English National Opera, British Film Institute, The Lion King and Mary Poppins (Disney Theatrical - West End), We Will Rock You (Queen Theatrical - West End), Clwyd Theatr Cymru.Excellent knowledge and experience of: best.

Marketing and advertising campaign support for the National Theatre's many productions. Included running a student representative scheme in conjunction with Time Out, setting up incentivised and discount ticketing schemes and events to grow the National's future audiences.

Bachelor Of Arts - Ba

A-Levels: English Literature A, French C, History E