Nikko Smith Email & Phone Number

Dallas-Fort Worth Metroplex

• Spearheading the growth of a fashion-focused social media platform, strategically increasing followers to over 90K within 3 months.• Create and style compelling outfits, driving a consistent 50% increase in engagement and 40% rise in follower count month-over-month.• Execute targeted social media campaigns resulting in a 25% increase in digital product sales.• Developed strong relationships with clients, leading to increased repeat business and referrals.• Maintained up-to-date knowledge of fashion trends and industry news, ensuring relevant styling suggestions for clients.• Generated consistent website traffic from social media channels by creating engaging posts with clear calls-to-action linked back to landing pages or blog articles.• Identified social media trends and developments to influence PR strategies.

Dallas-Fort Worth Metroplex

• Styling of dogs, products, prop, and lifestyle settings for photoshoots and e-commerce marketing.• Work closely with Art Director, Senior Stylist, and photographer to execute photoshoots.• Promote garments in an appealing way to increase buyer interest.• Contributed to a positive work environment by supporting team members and assisting with tasks as necessary.

Dallas-Fort Worth Metroplex

• Designed and executed global social media strategy across 20K+ followers on LinkedIn, Instagram, Facebook, and Twitter.• Leveraged data to understand what worked on each social media platform to improve engagement rate.• Optimized SEO for each platform, performed market research, and monitored the performance of all promotional campaigns.• Cultivated relationships with followers through authentic interactions, fostering a sense of community around the brand.• Trained team members on best practices and platform-specific nuances, elevating overall competency in managing social media accounts.

Dallas-Fort Worth Metroplex

• Produced compelling and engaging content for a highly acclaimed fashion brand, resulting in a 15% increase in website traffic and 10% growth in social media engagement.• Lead the brand’s creative team to develop several multimedia campaigns that garnered 500K impressions.• Streamlined the content creation process by implementing a content management system, improving overall efficiency.• Participated in brainstorming sessions to generate innovative ideas for content strategies that aligned with company goals and objectives.• Collaborated with marketing team to develop targeted content for email campaigns, resulting in higher open rates and conversions.

Dallas-Fort Worth Metroplex

• Orchestrated and optimized retail inventory management, resulting in a 56% reduction in stock discrepancies• Directed styling efforts for campaign photoshoots, resulting in 15% in engagement on social media platforms• Empowered and guided teams of 5 members with clear objectives and performance-oriented policies

Plano, Texas

• Built client base and maintained relationships through extensive product knowledge, personalized recommendations, styling, follow-ups, and luxury service• Consistently achieved customer satisfaction and sales goals of 30K+/week• Developed action plans, promotional strategies, and sales processes to drive conversions and secure new customer business• Assisted customers in selecting the right shoe by asking open-ended questions to determine each customer's need while explaining quality and suggesting additional merchandise• Managed, counted, verified, and reconciled daily sales with 100% accuracy

Cedar Hill, Texas

• Manage all sales associates and created visuals for Rue girls, guys, accessories, and footwear• Promoted from Sales Associate to Assistant Manager• Identified gaps in the customer experience and worked with senior management to make improvements that led to sales increasing by 20%• Immediately addressed problems with customers to promote quick and successful resolutions• Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities

Bachelor'S Degree, Business

Associate Of Arts - Aa, Fashion/Apparel Design