Nik Koutsoukos Email and Phone Number
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Visionary GTM leader and product marketing executive with more than two decades of success delivering multimillion-dollar revenue growth through innovative marketing, product positioning, messaging, and competitive differentiation.I blend expertise in marketing strategy and storytelling to build and grow product lines . I've held senior marketing, product management and business roles in European and US based organizations ranging from start-ups to multinational companies. I've consistently surpassed revenue, gross and operating margin targets. I'm a noted thought leader for external communications, sharing the product story and narrative with analysts. I gather Share of Voice insights through focus groups and end user advisory boards to align technology roadmap with customer needs, engaging technology, strategy partners, and VARs in product messaging.As a leader, I build, lead and nurture world-class product marketing teams. I'm recognized as a passionate and motivational people manager with strength leading teams that are aligned with marketing vision and customer mindset. I establish trust and earn authority among R&D, sales, product and engineering teams. My expertise lies in defining objectives and driving cross-functional execution, ensuring one voice and message reaches the customer in a consistent way.My Specialties Include:Product Messaging & Positioning • GTM Strategy Development • Outbound & Inbound Marketing • Sales Enablement • M&A Product Due Diligence & Integration • Market Segment Analysis • Sales Pipeline Development • Product Lifecycle • Demand Generation • Strategic Alliances & Partnerships • Customer Engagement
Hg Insights
View- Website:
- hginsights.com
- Employees:
- 829
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Vice President, Product MarketingHg InsightsBoston, Ma, Us
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Marketing ConsultantHg InsightsBoston, Ma, Us
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Senior Vice President, MarketingSecurithings Apr 2024 - PresentRamat Gan, Tel Aviv, IlBridging the gap between IT and Physical Security -
MemberCmo Alliance Jan 2024 - PresentSan Francisco, Us -
Vice President Of Product MarketingSolarwinds Sep 2022 - Apr 2024Austin, Texas, UsObervability, Monitoring, Service Management and Security Enterprise Software -
Chief Marketing OfficerCatchpoint 2019 - 2022New York, Ny, UsHired to transform the brand and company identity from functional products to a category leading platform. Rebuilt company story and narrative from technology-focused to product, market and business focused. Managed a multimillion-dollar budget, proposing and gaining executive buy-in to grow investment in marketing. Led the marketing organization in product positioning, market and competitive analysis, pricing strategy, pipeline and revenue growth. Designed and implemented a consistent New Product Introduction process, improving speed and consistency from product launch through retirement. Developed and executed internal and external communications strategy to announce a Catchpoint acquisition. My Achievements Include§ Catapulted ARR attaining $15M growth in <3 years.§ Reached 100% volume growth in website traffic by rebranding website with new messaging and positioning, an increased focus on the brand and product solutions and a methodical SEO strategy. § Captured 100% increase in Share of Voice and social media followers through a consistent strategy to increase social media presence. Created an employee advocacy program which enables employees to share curated content on LinkedIn and Twitter.§ Achieved inclusion of the CatchPoint portfolio in major Gartner and Forrester market reports. Re-engaged analysts in CatchPoint products resulting in inclusion in major research. -
Vice President Of Product MarketingRiverbed Technology 2014 - 2019San Francisco, California, UsI was enlisted to lead product and solutions marketing for a large and diverse product portfolio spanning multiple global markets. Developed comprehensive and aligned product and market positioning. Created consistent internal sales enablement platform for 1500 sales professionals, aligning messaging to meet the unique needs and interests of specific regions. Enhanced product messaging and value proposition with technology partners, VARs and the strategy partners. Thought leader for external communications including communicating product story and narrative with analysts. My Achievements Include§ Accomplished Riverbed’s inclusion on 3 different Gartner Magic Quadrants for 5 consecutive years. § Headed market due diligence for 3 acquisitions to identify potential synergies. Integrated product messaging and developed internal and external communications following acquisition. -
Vice President, ProductEmpirix 2012 - 2013Billerica, Ma, UsI joined this technology company to lead product management for testing, active and passive monitoring and big analytics solutions. Managed hardware platforms and software offerings product lifecycle including transition management, forecasting and EoL planning. Restructured and realigned product strategy, roadmap and messaging with company strategic objectives and resources. Formalized New Product Introduction process – from product concept to retirement. Developed internal market research plans through creation of focus groups and an end user advisory board.My Achievements Include§ Spearheaded design and launch of a next generation business analytics software platform. -
Senior Director Of ProductBlue Coat Systems Acquired By Symantec 2007 - 2012Sunnyvale, Ca, UsI was brought on board to head product strategy for Crossbeam’s (company name prior to acquisition by Blue Coat Systems) Virtualized Modular Security Platform. Developed product packaging, pricing and positioning for the application, software and hardware portfolio. Led full product life cycle spanning transition management, forecasting and EoL planning. Partnered with engineering to generate product requirements to build into the product roadmap. Optimized existing technology partnerships and sourced new partnerships to build optimal solutions. My Achievements Include§ Integral contributor in the business reaching $100M in annual revenue by propelling product line revenue. Positioned business for successful acquisition in 2012. -
Senior Director Of Product Management & Marketing3Com 2000 - 2007Marlborough, Ma, UsAfter progressing through a series of roles in product management and R&D engineering at 3Com, I assumed oversight of global product marketing for SMB/Volume Business product lines. In charge of product line level revenue and forecasting, applying engineering acumen to introduce the industry’s broadest and most complete product and solutions portfolio. Managed 15 product and marketing managers in global product marketing launches and market messaging.
Nik Koutsoukos Skills
Nik Koutsoukos Education Details
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Cim | The Chartered Institute Of MarketingStrategic Marketing -
Leeds Beckett UniversityDigital Communication Systems
Frequently Asked Questions about Nik Koutsoukos
What company does Nik Koutsoukos work for?
Nik Koutsoukos works for Hg Insights
What is Nik Koutsoukos's role at the current company?
Nik Koutsoukos's current role is Vice President, Product Marketing.
What is Nik Koutsoukos's email address?
Nik Koutsoukos's email address is nk****@****int.com
What is Nik Koutsoukos's direct phone number?
Nik Koutsoukos's direct phone number is +161725*****
What schools did Nik Koutsoukos attend?
Nik Koutsoukos attended Cim | The Chartered Institute Of Marketing, Leeds Beckett University.
What are some of Nik Koutsoukos's interests?
Nik Koutsoukos has interest in Children, Economic Empowerment, Education, Environment, Poverty Alleviation, Science And Technology, Human Rights.
What skills is Nik Koutsoukos known for?
Nik Koutsoukos has skills like Product Management, Product Marketing, Go To Market Strategy, Strategy, Product Development, Cloud Computing, Management, Start Ups, Saas, Product Lifecycle Management, Strategic Partnerships, Product Launch.
Who are Nik Koutsoukos's colleagues?
Nik Koutsoukos's colleagues are Bertha Cecilia, John Taylor, Akande Aramide, Ahmed Islamiyat, Nickel Raaz, Liliya Oliferuk, Sameera Khan.
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