Spearheaded strategic communications and social media strategies for CapCut, Dreamina AI, and CapCut For Business global channels, focusing on TikTok, Instagram, X, and Youtube, leading to enhanced brand storytelling and engagementDrove significant growth in CapCut's TikTok following, increasing by 4 million followers within 1 year through dynamic tutorial content, active participation in TikTok trends, and tentpole event coverage (VidCon, AdWeek)Achieved 22% growth (+146K) in CapCut's Instagram followers over the course of 1 year by implementing a consistent posting schedule of tutorials, trending content, and template content integrationRevamped standard tutorial content on CapCut's social media platforms by developing a distinct look and feel, enhancing brand consistency and audience engagementDeveloped deep understanding of the social media ecosystem and competitive landscape, sourced 250+ creators, and identified best practices to engage creators at different stages with a focus on AI creators for CapCut’s new AIGC product, Dreamina AILed the launch of @CapCutforBusiness social platforms on TikTok and LinkedIn, tailoring content to engage a B2B audience. Achieved +64K followers on TikTok from October 2023 to May 2024

Led + executed a multi platform social media strategy with a focus on Instagram Reels & TikTok, appearing as on screen talent and content editorDeveloped and managed a creator affiliate program for Catch Pay, partnering with TikTok creators of different niches to drive user acquisition through shopping credits and UTM-linked conversion tracking, resulting in the highest engagement from Amazon affiliatesManaged and led planning for monthly social content calendar highlighting new product features, new merchant launches (with brands like OUAI, Set Active, Rare Beauty, Summer Fridays, Everlane, PacSun, Soulcycle, etc), and live eventsCollaborated with XFN teams on marketing campaigns, paid social strategies (ie. boosting, white listing creator content), live events, creator collaborations, and social media giveaways to drive brand awareness tracked and user acquisition via UTM link conversions and social listening tools like Dash Hudson, Sprinklr, and Meltwater

Founded and managed the TikTok Content Creator program by sourcing external creators/influencers and led creative briefing for content strategy -- with a focus on acquiring a larger gen z audience Led Tik Tok platform strategy from creative direction to content planning garnering 18k+ followers in 1 yearSteered social trend forecasting by identifying platform updates, TikTok trends, rising influencer talent, new + emerging platforms, and competitive landscape updates to incorporate into the social strategyRemodeled social KPIs to weigh in more heavily on qualitative data -- looking at sentiment, social polling results, and consumer feedback to inform social growth strategyCreated weekly/monthly social reports to analyze cross channel campaigns and translate quantitative/qualitative data into actionable items – this led to the shift to focus on short form content (TikTok and Reels) over static imagery

Lead cross channel social strategy for Colourpop Cosmetics and Fourth Ray Beauty, Colourpop’s skincare sister brandFounded Colourpop’s Creator Program to source UGC + new launch content (used across web, mailers, and social)Grew the Colourpop Instagram from 5.5 million to 9.6 million followers organically in 3 yearsOversaw social media content calendar and social launch strategy for all Colourpop and Fourth Ray Beauty new releases, promotions, and collaborations with both influencers + brands (including Disney, Nintendo, Lucas Films, Hasbro, Sailor Moon, Halo Top, etc.)Worked cross functionally with the merchandising, lifecycle + growth, PR, and content production team to concept/plan social photoshootsLeveraged analytics tools (Rival IQ, Google Analytics, Dash Hudson, etc.) to monitor and report social performance focusing on evolving social strategy – lead bi-yearly social audits to keep social strategy up to dateExecuted weekly + monthly social metric reports shared with the founder and c-suite level executive leadership Managed 2 community engagement specialist members who focused on DM’s and commenting across social platforms

Scheduled/managed content for all social platforms (Instagram, Twitter, Facebook, Snapchat) via Dash Hudson and BufferStrategized social launch planning – built out giveaways both in-house + with external brands/influencers, track in house creative assets as well as UGC for social

Manage all aspects of social media for Zooshoo and Zooji: Instagram, Twitter, Facebook, PinterestBrokered Instagram & Youtube influencer collaborations for sponsored content and contestsCollaborated with the creative team to create marketing assets for site promotions, weekly mailers, curated collections with influencers, organizing giveaways, and building PR lists Assisted with copy and content writing -- from influencer outreach pitches to product descriptions and social media posts via HootsuiteTrack all social media platform metrics and analysis in weekly/monthly reports

Sourced influencers for outreach and PR gifting and wrote outreach pitchesGrew Instagram following from 107k to 113k through executing the social strategy, building influencer relations, and managing the day to day for the content calendarBoosted Facebook reach with consistent, trending content as well as monthly giveawaysAssisted in planning/executing special in person influencer events and content creator photoshoots

The main objective during the internship was influencer outreach and publication outreach to push Fall ’15 collections for the brands that we housed in the showroomAssisted celebrity stylists in showroom pulls Maximized search engines (SEO) to collect press for brands/clients we consultWorked closely with in house designers of Haati Chai Jewelry and Amarilo to source influencers for PR sends