Nikky Allison Email & Phone Number

Toronto, Ontario, Canada

- Successfully migrated the entire agency’s production workflow to Asana- Coordinated media production and budgeting for multiple projects including inputting, reviewing and assigning Asana production tasks, prioritization of tasks across the production team, maintaining and proactively managing deliverable milestones with workback schedules.- Managed a group of campaign projects including clients like Kitkat, Aero chocolate, American Express etc. Ensured all projects were timely, of high quality and on budget.- Identified areas of potential risk and implemented risk mitigation strategies on all assigned projects.- Created timely, accurate and thorough project plans, progress reports and scope change documents for each assigned project.- Ensured quality execution and delivery of solutions through optimized workload distribution. Worked with Creative lead to understand and manage expectations of both internal and external clients at the project level.- Served as the primary escalation point for project issues that impact the client. Worked with the strategy and content team to identify options for resolution and communicate those options upstream.- Organized and attended client kick off and status meetings while also participating in scoping and brainstorm meetings.- Developed and provided ongoing status reports to the client & senior leadership team.- Organized various on set shoots for clients like Columbia Sportswear, Hotel Association of Canada, LG etc. Including crew sourcing, insurance coverage, budgeting, creative visual design etc.

- Maintained, created and executed a monthly content calendar for social media platforms including Facebook, Instagram and Twitter. Monitored all platforms daily and engage with audience, responding to any inquiries or queries- Maintained and leveraged influencer relationships for product promotion- Developed monthly social reports , tracking metrics and results and adjusting future content accordingly.- Developed a pinterest strategy and acquired 1 million + monthly viewers on Pinterest

- Continuously maintain a strong understanding of TRCA's online audience amongst the different platforms- Collaborated with Project Managers and department contacts to learn about any identified issues and generate appropriate messaging for social media platforms- Developed campaign strategies for various paid advertising and continuously monitor and track metrics to ensure our desired results are achieved- Increased engagement by 25% in the last quarter of 2021

- Planned, scheduled and implemented content for all social media platforms including (Facebook, Instagram, Twitter and LinkedIn).- Created monthly newsletters for an audience of 40,000+ using CyberImapct.- Monitored all social media platforms daily, continuously engaging with audience to increase brand awareness. - Created monthly Facebook ad campaigns and constantly monitor and track return on investments.

Toronto, Canada Area

- Conducted market research and created B2B and B2C initiatives to boost product sales- Generated leads through targeted facebook ads and retained 100+ customers- Managed website and updated product listings as needed- Coordinated, created and executed a monthly social calendar of engaging posts, working across key social media channels with a main focus on Instagram, Facebook, LinkedIn and Twitter.- Monitored all platforms daily and engaged with audience to respond to any inquiries while working with the Sales team to escalate any issues until customer satisfaction was guaranteed.

Toronto, Canada Area

○ Managed and curated social media initiatives across all social media platforms: Instagram, Facebook, Twitter and Pinterest. ○ Built and engaged social media audience; increased audience by 10% in the first month. ○ Created and maintained digital assets and influencer lists as well as coordinated influencer partnerships.○ Tracked and measured social performance and data including ROI weekly and monthly.

Toronto, Canada Area

○ Created and scheduled content calendars, with heavy focus on photography & copywriting.○ Worked with social applications such as Sprout Social & Unum to schedule content and monitor engagement.○ Researched and interacted with bloggers & influencers for possible collaborations to increase brand awareness.○ Assisted the marketing team with developing and implementing social media strategies.

Kitchener, Canada Area

○ Designed and maintained a new website using Wordpress○ Increased audience engagement by 25% in the first three weeks○ Constantly monitored content on the website and identified noticeable errors

Toronto, Canada Area

○ Curated content for an Apple TV app called Rheo TV.○ Manually identified, shared, edited and tagged videos and images.○ Spoke to customers to determine the best content to meet their needs.

Bachelor Of Arts - Ba

Ontario Secondary School Diploma