After an unconventional academic career, spending several years abroad gaining international as well as intercultural experience I decided to start my own Start-Up.Our mission is to enable corporations to include every stakeholder, regardless of their digital literacy or socio-economic background, in the digital transformation process. We do this by utilising simple consumer technologies like Whats App for the customer interface and link these technologies with state of the art technology in the background. This allows us to extract the highest value for both end customers as well as the corporations.