• Building an integrated Banking as a Service (BaaS) initiative post-merger, using strengths from both organizations• Collaborating with Apto Payments to develop a synergistic joint product roadmap • Streamlining operations and resources, optimizing efficiency and maximizing value for clients• Continuing relationships with key stakeholders• Enabling a seamless transition for customers, ensuring uninterrupted service and reinforcing brand loyalty.• Leading a cross-functional team through complex times• Working on alignment of company visions, forming unity and a shared sense of purpose• Identifying growth opportunities and strategic initiatives to expand our BaaS presence both domestically and internationally

• Intrapreneurial exploration of Banking as a Service (BaaS) domain, strategically assessing its potential and defining the approach• Formed partnerships with suppliers, negotiating contracts for reliable BaaS infrastructure• Successfully secured external funding• Found a pilot customer, validating the concept• Hired a team and defined the team culture, designed learning sessions, feedback loops, and evaluation frameworks• Introduced OKRs• Definition of the MVP, launch across europe• Acquiring Apto Payments, a US competitor, to speed up geographical expansion

• Led a restructuring initiative to position the company for sustained growth• Conducted in-depth competitor analysis, identifying opportunities and threats in the market• Adjusted pricing strategies to maximize competitiveness and profitability• Revamped marketing efforts to effectively communicate value propositions and drive customer engagement• Devised a holistic product strategy that aligned with market demands and company strengths• Drove sales efforts, implementing strategic approaches to expand the customer base• Improved financial management, optimizing resource allocation and cost efficiency• Established robust KPI reporting systems, providing insights for data-driven decision-making• Orchestarting fundraising efforts

• Developed new business cases, leading to innovative growth strategies• Led contract negotiations for co-branded PAYBACK Visa card with LBBW• Successfully relaunched the PAYBACK Visa card, driving expansion and revenue• Managed IT projects, ensuring seamless implementation of strategic initiatives• Oversaw supplier administration, ensuring efficient partnerships• Provided expert consulting to international card teams, fostering global collaboration• Expanded role to encompass extended product management and P&L responsibilities

• Spearheaded department representation for fraud prevention, enhancing security measures• Revamped application journey, streamlining user experience and conversion rates• Successfully launched new payment card products in the German market• Helping card teams in Austria and Italy, sharing best practices• Re-engineered risk assessment processes, enhancing risk management• Led negotiations with American Express, strengthening the partnership

• Owned end-to-end P&L responsibility and shaped strategic direction of the PAYBACK American Express card• Managed account relationship with American Express, involving negotiations and collaboration to achieve mutual goals• Orchestrated multi-channel marketing campaigns, maximizing card adoption• Analyzed and optimized marketing funnels, enhancing conversion rates• Led technical projects from concept to rollout, ensuring seamless execution• Developed analytics-based forecasts and business cases, driving informed decisions• Optimized customer journey, resulting in improved user satisfaction

• Specializing in e-commerce payment solutions• Market analysis, identifying trends and growth opportunities• Aligning product strategies with market demands• Crafting compelling value propositions and driving adoption• Hands-on approach, from ideation to execution• Elevated product visibility through marketing activities

Marketing Department - Customer Loyalty• Launch of new "Vodafone Stars" app• Analysis of customer segments regarding churn behaviour• Successful data driven optimization of the „Vodafone Stars“ bonus program• Marketing campains• Generating SQL based reports• Management of the „Vodafone Stars“ rewards shop

Affiliate MarketingSEO