Columbia Road is one of the Nordics Leading Digital Sales Consultancy. As my role as a MarTech Consultant, I have helped companies sell better in the following ways:* Enabled B2B Sales Teams to prioritize quality leads and increase turnover through automation and process improvement* Enabled B2C company scale digital ad operations by enriching and maximizing data collection with Server-side Tagging * Aided Multi-Brand marketing team in setting up, migrating, and improving… Show more Columbia Road is one of the Nordics Leading Digital Sales Consultancy. As my role as a MarTech Consultant, I have helped companies sell better in the following ways:* Enabled B2B Sales Teams to prioritize quality leads and increase turnover through automation and process improvement* Enabled B2C company scale digital ad operations by enriching and maximizing data collection with Server-side Tagging * Aided Multi-Brand marketing team in setting up, migrating, and improving marketing automation to new platform* Help Salesforce sales processes with custom Salesforce Development using flows, Lightning Web Components, Apex, and flowsTo Improve the Processes at these companies I have had to:* Research and understand CRM and digital marketing data* Hold workshops and interviews with main stakeholders to understand friction points and bottlenecks in business processes* Design solutions based on researched data* Implement and iterate solutionsI have done this by working with these tools and platforms:Apex Development | LWC Development | Salesforce Sales Cloud | Salesforce Flows | Salesforce Account Engagement (Formerly known as Pardot) | Salesforce Marketing Cloud | AWS Lambda | Google Tag Manager Server-side | Google Analytics 4 (GA4) | Google Search Console | Data Studio Show less

- Serverside e-commerce performance marketing strategy and implementation for GA4, Facebook CAPI, and Tiktok events API. Co-work with developer to spec requirements for custom made dataLayer plugin- Multiple business unit Pardot implementation project. Included mapping over 10 use cases and migrating them from the previous MA platform- GA4 migrations cases + SEO investigation and implementation

A project I created in high school which sparked my interest in digital marketing and business in general. Neatmerch promoted innovative new products. - Generated over 300,000,000 organic social media impressions for businesses - Grew Instagram following of 50,000 followers organically