Art director with over twenty years of creating graphic design, print design, packaging design, photo direction and 3D/CG direction. Great experience of doing everything from start to finish, from idea and conceptual design, to hands on design, production and delivery.

Creative Art Director at Sony Design Center Europe, Studio Nordic. Working with graphic design, packaging and product photography. More and more of my work is turned towards doing art direction for 3D and virtual reality (VR) projects.I contributed to making 3D/computer graphics and VR functioning tools to make efficient visualisations of new products and concepts.

Creative Art Director for Communication Design at Sony Creative Center. I was head creative responsible for all Sony Mobile packaging design and product images. Almost all product images were create using 3D software, and we had a team of CG artists I was creative lead for. We also created things like product animations and end-frame logo animations for commercials.I was driving the new packaging direction for Sony Mobile, where all consumer facing packaging was re-designed to have a premium look and feel. I contributed to aligning the creative direction of product photography and illustration style at Sony. I also contributed to the transition from photography to 3D/computer graphics visualisation of the Sony Mobile products.

Creative Art Director for Communication Design at Creative Design Center (CDC) which was Sony Ericsson's in-house design department. In this role I was head creative responsible for all Sony Ericsson packaging design and product photography – from ideation to production. I worked closely with Brand Management, who were part of the Marketing organization and the major stakeholder outside the design department.I contributed to creating the over-all strategy and design for all Sony Ericsson consumer packaging. I also contributed to the development of the product photography design and strategy.

In-house graphic designer in the Product Communication team. Created product information material, packaging artworks, product photos, and more.

Worked on a project forAkademiska Föreningen at Lund University, designing an information package containing two books: an introduction and information catalogue aimed at new students, and a telephone directory.

Held a position as print and graphics specialist with design focus, working with education literature. Some of the book design was made by external designers and some in-house.

As a member of Lunds Studenters Filmstudio, I designed the program catalogue that was produced twice a year. It was a fifty some pages publication with articles and photos of the films we screened. I also made posters to promote our activities.