I’ve always been drawn to building brands, businesses through tech and creating through photography and design, which naturally led me into the real estate media industry over a decade ago. What started as a niche field has since evolved into a thriving global industry, and I’ve had the privilege of witnessing its growth firsthand.For over ten years, I led the expansion of Real Property Photography, a network of franchise businesses across Australia and New Zealand, providing visual media services to thousands of properties annually. I worked closely with leading property professionals, franchise partners and managed national projects for well-known property and hospitality brands.My passion for the industry’s growth and the opportunities it creates for business owners is what inspired me to launch Real Creator in 2024. Real Creator is a SaaS platform designed to streamline operations for real estate media businesses, helping them become more efficient and save time. Alongside this, I’m focused on education initiatives aimed at helping property portals understand the crucial role visual media plays in user engagement throughout the property buying process, and how technology can enhance this experience by improving the way properties are showcased, making it easier for buyers to connect with listings and make informed decisions.