Responsible for directing the daily operation of Marketing & Game Experience in all aspects related to increasing attendance and ticket revenue for Dekalb Ciunty United soccer club, with specific attention to season, group, and single game ticket sales, merchandise promotions and community events, as well as enhancing the pre-game and in-game fan experiences for all attendees.Essential Duties and Responsibilities:• Generate revenue and achieve season goals set by board. Serve as head of marketing sports, including but not limited to ticket sales, merchandise promotions and community events. Develop a comprehensive marketing and sales plan to maximize ticket revenue and spectator attendance for ticketed and non-ticketed events.• Develop and execute game experience plan for match days, community events, promotions, and pre- and post-game activities.• Commands development and execution of marketing plans• Works with community organizations & businesses to create enthusiasm for the club and awareness of schedules.• Assist with department special promotional events both on and off campus. Assist in the creation of design elements including print collateral, social media graphics and other design elements as assigned.

You have a website. I can do things that make Google like it more.

Over 5 years of experience managing comprehensive paid marketing campaigns, with a proven track record of success developing and optimizing keyword-targeted search, social media, and display advertising for startups and small businesses. My analytical approach to regularly tracking campaign performance and meticulous attention to detail enables me to optimize budgets and improve ROI across platforms. I leverage my passion for data-driven marketing and startup environments to build highly effective digital campaigns that generate leads and help clients meet their business goals. I am an innovative paid marketing leader able to thrive in fast-paced agencies specializing in early-stage companies and SMBs.

Monitor, manage, and analyze multiple PPC campaigns on Google Adwords, Yahoo and Bing. Provide campaign optimization recommendations for keyword bids, daily and monthly budget caps and quality scores. Execute proper bidding strategies and updates for ad groups/keywords/placements/products to increase high-quality traffic and improve conversion rates. Direct in-house creative team on both best practice and specific Display Ad content. Manage and maintain large keyword lists. Work with senior marketing team members to develop brand marketing plans that take into consideration digital content strategy, website development, PR, etc. Monitor key areas of web and mobile performance.

Oversaw team of 5 paid marketers, of varying experience. Responsible for workflow, training, management and support, through regular 1:1s, SMART objectives and annual appraisals. Created bespoke training sessions for individuals and groups focusing on areas of weakness and / or desired growth. Resulted in two members being promoted to Team Leader on my departure. Mentored team members in various projects, from researching new products to total company audit.Simultaneously managing portfolio of 15 - 20 PPC accounts, with budgets ranging from £5 - £500 / day.. Regular client and Account Manager liaison. Creation of bespoke reports using various platforms including Kenshoo and Swydo. Search and display campaigns across Adwords, Bing, Facebook, Twitter, LinkedIn and Instagram. History of account growth, most notably increasing client spend from £10 / day to £100000 / year (loft conversion) Adwords certified. Bing certified. Analytics certified. Control of recruitment across department.