Nikola Cline Email & Phone Number

Los Angeles, Ca, Us

Founded in 2015, Brandettes is a different kind of marketing agency. We get it, budgets are skinny, timing is tight and you need experts who can zero in on what matters. Our team works with startups, VC, private equity & turnaround brands to strategize, program and execute marketing plans to support company goals. We specialize in consumer products (CPG)- beauty, lifestyle, food, natural products, and hospitality- with demonstrated success you can count on.SERVICES:BRAND DEVELOPMENT- Brand Strategy + Positioning- Branding + Graphic Design- Product Development MARKETING- Cross-Channel Marketing- Influencer + Affiliate Campaigns- Complete Outsourced MarketingMEDIA BUYING- Strategic Planning- Google Ads- Instagram + Facebook + TikTok AdsWEB DEVELOPMENT- Website Design- eCommerce- Creative Media ProductionSEO- Keyword Optimization - On-Page SEO- Off-Page / Link Building

Corona, California, Us

Interim marketing leadership for Developlus brand portfolio (Splat, Color Oops, No Gray, Go Gray). Focused on product innovation, cross-channel marketing programs, packaging refresh.

Long Island City, Ny, Us

Advisor on brand development, strategy, business development and marketing programs for MSLK, a design and marketing agency focused on beauty brands.

Los Angeles, Ca, Us

Strategic advisor on brand strategy, identity, audience targeting and strategic marketing initiatives for consumer and service-based brands.

Executive leadership and brand strategy for leading hair, skin & nail brands including Mehaz, Flowery, Toolworx, Little Box of Pretty & more. Driving double digit sales growth since 2014; a turnaround from a six-year trend of declining sales. Re-branded over 400 core beauty products in an eight month period, plus managing a portfolio of over 3,500 skus ongoing. Secured 4' of exclusive real-estate in ULTA for Flowery nail brand. Expert in hair, skin, nail, beauty tools plus partnership negotiation. Successfully developed brand tactics, high-margin promotional plans, distribution drives and a digital platform to elevate sales and market position for Spilo Worldwide’s portfolio. Managed all business units including proprietary, exclusive and partner brands such as Personna & Rubis. Responsibilities: Brand strategy, brand acquisition, product development, brand innovation, business development, team motivation & leadership.

Us

Led global marketing initiatives to drive growth of the #1 professional hair care brand, Paul Mitchell. Helped develop over one hundred award-winning and innovative hair care and color products plus promotional programs- five Allure Best of Beauty Award Winners. Expert in hair care, hair color, luxury and men’s market categories. Directly responsible for the Paul Mitchell/Marriott amenity partnership, Paul Mitchell/ Tarina Tarantino partnership, Mitch & Awapuhi Wild Ginger brands plus numerous other key initiatives. Responsibilities include: brand strategy, product development, digital marketing, business development and overall marketing leadership.

Cincinnati, Ohio, Us

Developed strategic marketing plans and new product initiatives for $75 million hair care and hair color brands, including the legendary Shaper Hairspray. Drove global marketing and branding activities for the Shaper, Collection, Colourshines and Laminates brands. Expertise established in in brand development, strategic planning, innovation & new product ideation.

Directed business planning and territory maximization efforts for personal care distributorship in Southern California. Focused on driving organic brand growth through effective merchandising, sales programs, brand expansion and customer-specific promotion planning. Brands included Nexxus, Aloxxi by Nexxus, Abba, Jungle Care, Termix and others.

Bachelors, Business

Aa, Visual Presentation & Space Design