Alexei Nikolaev Email & Phone Number

Санкт-Петербург, Россия

• Development and implementation of special. brand promotion activities under sponsorship contracts with sports partners of FC Zenit, HC SKA, HC Avangard, the Russian Football Union (Russian national football team), the G-Drive Racing team, etc.• Development and implementation of special. brand promotion activities within exhibition events, attractive and projects: Silk Way Rally, Tsunami Picnic, IronMan, Kidzania, epicenter and BLAST esports tournaments, concerts Live & Drive, etc.• Creating own unic tournaments - G-Drive Drift Games• Working with brand ambassadors and opinion leaders;• Development and implementation of federal and local promo campaigns to attract new clients through sports sponsorship channels;• Development and control of the implementation of marketing programs, both offline and online (ATL, BTL, PR, co-branding, special events, etc.);• Analysis of the effectiveness of implemented projects;• Carrying out selections and tenders for the implementation of marketing programs.Projects and awards:https://drive.google.com/drive/folders/1b7epbxrF34FZ4RNM31L4Sd6UA4ObwS7e

• Management of working groups responsible for the promotion of customers' brands;• Development of a strategy for promoting brands-customers;• Setting tasks and monitoring work (event managers);• Interaction with designers and production for the implementation of projects;• Communicating with clients;• Development of creative Event-concepts;• Organization of events to promote the brand.Сlients:- Beauty salons KISTOCHKI- Food delivery Dostaevsky- Taxi Taxovichkof- Multifunctional Migration Center of Moscow- Energy Saving Center of St. Petersburg.Some projects https://drive.google.com/file/d/1KZKd_LeYo3MXaPmIDmNE81MzY6fLQYhM/view

1) Head of Events and Regions.Period: June 2015 – January 2017• Control of all work processes of the branches Pskov, V.Novgorod, Kaliningrad• Development of events in St. Petersburg• Interaction with clients and agency partners.• Increasing the volume of advertising agency projects.• Selection of office staff.• Document management of branches.Key clients:- Philip Morris International (brands iQOS, Snus, Marlboro, Parliament, Chesterfield, L&M, Bond Street, etc.)- Baltica- Rust Inc. (brands Jagermeister, Remy Martin, etc.)- Yokohama2) Head of the region of Tatarstan.Period: September 2013 – June 2015• Control of all work processes of the advertising agency branch in Kazan and Naberezhnye Chelny.• Development of the Tatarstan region.• Interaction with clients and agency partners.• Increasing the volume of advertising agency projects.• Selection of office staff.• Document management of branches.Key clients:- Philip Morris International (brands iQOS, Snus, Marlboro, Parliament, Chesterfield, L&M, Bond Street, etc.)- Baltica- Rust Inc. (brands Jagermeister, Remy Martin, etc.)- Yokohama3) BTL projects coordinator Nizhny Novgorod.Period: February 2012 – September 2013• Interaction with customer representatives.• Organization, coordination and full control of the turnkey promotional activities.• Selection and training of personnel.• Distribution of personnel by points, coordination and control of going to work.• Coordination of the technical support of promotions: availability of promotional materials, equipment, uniforms, etc.• Organization and control of the logistics of materials and equipment.• Formation of daily and weekly reporting on events.• Preparation of closing documents.

Нижний Новгород

• Work in the pharmaceutical segment.• Organization of shipments of Colgate-Palmolive products through local and national distributors to pharmacies in a designated area.• Maintaining assortment.• Merchandising in retail outlets.• Carrying out local and national actions.• Concluding additional agreements with pharmacy chains and monitoring their implementation.