- Implemented innovative marketing strategies based on customer LTV and tested new User Acquisition tools.- Successfully scaled B2C marketing channels while maintaining a ROMI above 120%.- Led a team of specialists to achieve significant growth in mobile installs and purchase conversions.- Conducted in-depth brand and customer studies to drive business growth strategies.- Managed internal advertising campaigns and optimized creative processes.- Developed customer loyalty programs and implemented a subscription model for revenue growth.- Oversaw the launch of a successful TV campaign resulting in user growth and increased registrations and orders.

- Reorganized marketing towards patient-centric brand development, leading to significant market share growth.- Successfully launched new products and implemented digital strategies for brand promotion.- Developed a healthcare professional portal attracting over 2500 doctors in the first month.- Achieved substantial increases in brand sales and online conversions through strategic initiatives.

- Launched new products and implemented cross-category brand promotion programs.- Led successful marketing campaigns resulting in increased brand sales and market share.- Transitioned brands to D2C promotion and managed digital marketing initiatives.

- Managed brand development projects and led new product launches.- Doubled market share for the Mentos brand in competitive categories.