+ Leading strategic improvements of the kollex platform, collaborating with management on strategy and roadmap development + Discovering customer needs and aligning them with the product strategy to drive business value+ Planning resources allocation and team composition for the software delivery+ Executing roadmap items with multiple cross-functional teams from 5 to 15 members+ Working with joint venture partners to identify the most business-critical solutions+ Collaborating with design to renew the UX across web and mobile+ Aligning with sales, customer success, and marketing to improve the product experience+ Using AI to streamline PM tasks+ Implemented Mixpanel for product analytics and fostered a data-oriented mindset with a measurement framework and tracking plan+ Improved the UX with design and reduced clicks for 90% of users in their main product journey

+ Planed and coordinated the release management across 3 cross-functional teams (20 people) for a 300€M eCommerce app+ Aligned dependencies with overall Douglas technology architecture and related teams+ Executed a tech stack transition from native to hybrid in short time (<12month)

+ Co-created the vision and mission statements+ Involved in strategy definition and business development of the unit+ Recruited and managed Product Managers

+ Short-term takeover of the cross-functional team+ Rebooted the Douglas in-store app, led the tech-stack transition from mobile to web app, built a new team and collaboration model in 12 months+ Expanded the product application scope and increased the user adoption+ Onboarded and mentored a Product Manager for the PO role

+ Led product strategy for the tolino eReader portfolio within the tolino alliance and balanced hardware projects with software development+ Managed diverse stakeholders within the alliance and across several alliance partners+ Improved the reading UX for millions of users and achieved an equal market share in the ebook business against Amazon Kindle + Supported Thalia's transition to a modern, agile and product-oriented mindset across various departments

+ Managed tolino eReader devices for Thalia within the tolino alliance, supported tolino to realize proper devices and software features+ Took over the role as a Product Owner for Thalia's eBook-Shop, insourced the web-app development from extern to intern and built a cross-functional team from scratch+ Created a product vision, renewed the tech stack, and introduced a customer centric approach+ Increased the conversion rate by 10% with the team

+ Analyzed new products and integrated them into the existing Thalia ecosystem+ Executed projects end-to-end and managed the supply chain