Nikolai Williams Email & Phone Number

• Manages and work alongside a team of highly experienced technology specialists to design, develop and implement website applications and marketing materials for both private and public institutions.

Toronto, Canada Area

- Works within a highly collaborative office team in the capacity of Project Lead and is responsible for leading the development of a new Olsen Corporate website, Olsen Canadian eCommerce website, and Olsen USA eCommerce website.- Provides support with extensive knowledge of information technology as it relates to websites, eCommerce, and digital marketing across a variety of platforms will best support the incumbent in their role.- Builds cross-functional teams to assess needs, budgets, limitation and development requirements brief for support vendors(s).- Builds the requirements brief with feedback from stakeholders from all countries and implement detailed plans and work back schedules.- Identifies the content development teams, and supervise the day to day operation of all assigned staff including the scheduling, assigning and reviewing of work.- Prepares and manages Business Cases, Requests for Proposal (RFP), Requests for Quotation (RFQ), and Requests for Information (RFI) and participate in the evaluation and selection of technical solutions.- Leads initiatives to gather and decipher the business needs and identifies solutions by workingwith business and the technology areas to gather requirements for development andmanagement.- Oversees all activities associated with eCommerce, including project planning, implementation,new product launches, website optimization, revenue, and, customer experience.- Manages external agencies and vendors.- Integrates data from various back-end services and databases using NetSuite ERP and Shopify Plus.- Provide resolutions to a diverse range of complex problems associated with the developmentand integration of eCommerce websites across various platforms; while using judgment withindefined policies and company practices.- Confers with project personnel to identify and resolve problems and coordinate project teamsconsisting of functional area staff when necessary relative to the project scope.

Toronto, Canada Area

• Managed a team of six amazingly talented and creative individuals; hands-on, collaborative and responsible for giving direction, leadership and guiding the team to success• Coordinated and organized projects, and is accountable for driving success by exceeding business targets while respecting time constraints and budgets• Lead the integration of HubSpot with Allied Technical Solutions SaaS Platforms to perform successful marketing automation campaigns• Created and Implemented the overall digital and marketing strategy for all Allied Technical Solutions brands and divisions• Drove the development of cost-effective tactics to increase digital conversion rates through print, digital, and optimization initiatives• Coordinated the implementation of defined strategies and tactics with internal and third-party agencies• Created and managed regular email marketing campaigns for outbound communications• Analyzed results, built reports and developed recommendations to optimize strategies• Controlled the team’s strategic planning of resources and responsible for managing marketing's overall operational costs, and annual budgets.

Toronto, Canada Area

Responsible for the creation, setup, monitoring, optimization and the reporting of ad campaigns on search engines and websites using platforms such as Google AdWords and other programmatic advertising platforms.Primary Duties:- Implementing Analytics via Tools such as Google Analytics & Google Tag Manager- Track, Monitor and Optimize PPC Campaigns to Improve Traffic, Goals, and Conversions- Audit SEO Implementation- Contribute to Specific SEO Tasks as per Project Needs

Toronto, Canada Area

Gta

A Division of Cornerstone Insurance Brokers.Digital Marketing:- Worked directly with the leadership team to create SEO & SEM strategies, KPIs, as well as tactical plans to promote the services of the company online.- Worked with SEO5 Consulting to perform on-page SEO, Google Adwords PPC and Remarketing campaigns to increase brand awareness, optimize the company's website, and capture online leads looking for personal (home, auto, life) or commercial insurance.- Implemented any adjustments to the website or digital ads as needed to continuously optimize and improve on campaign's performance.Branding:- Created the logo, brand guidelines and overall brand look and feel using tools available in Adobe Creative Suite.Web Design & Development: - Designed & developed a WordPress CMS to provide online insurance quotes, as well as a high risk auto insurance blog.- Integrated website with third-party insurance quoting engines to provide an online service for prospect clients. - Setup Google Analytics and used Conversion Goals, as well as custom dashboards views to provide tracking metrics on the website's performance.

Woodbridge, On

• Worked mainly with the director of marketing, insurance brokers and associations to co-brand marketing materials such as brochures, proposals and company specific landing pages. Some associations include: Association of Canadian Travel Agencies (ACTA), Canadian Professional Sales Association (CPSA), and Ontario Veterinary Medial Association (OVMA).• Worked to continually update and improve the features and functionality of Cornerstone's website (www.csib.org) and Cornerstone's client portal(https://mycornerstone.csib.org), through front and back-end development, social media marketing, search engine optimization (SEO) and Google Analytics.

Ajax, On

• Monitored and delivered on daily financial / non-financial goals.• Partnered with management to identify and achieve short and long term goals for the technology department.• Provided guidance, training and coaching to associates as required on company initiatives, sales programs and product knowledge.• Performed / suggested / sold technical computer services and peripheral upgrades through regular customer contact.

Certificate In Project Management

Knowledge Gained: 1) Understanding of the principles and language of project management: - Designed a project charter that includes all.

Bachelor Of Science (B.Sc.), Computer Science

Activities and Societies: Thesis ProjectExploring Web Based Technology to Control Household Appliances (2008) • Designed a web based.

Diploma In Digital Marketing, Web Page, Digital/Multimedia And Information Resources Design

Knowledge Areas: Web Page, Digital/Multimedia and Information Resources Design, Social Marketing, eCommerce, Pay Per Click Advertising.

Diploma In Social Media Marketing & Online Reputation Management

Knowledge Areas: Marketing Management and Social Media Marketing