I am an experienced designer and entrepreneur pursuing an MA in Public Media at Fordham University. As an entrepreneurial creative, I work toward success while finding expression through design.I have experience in the fields of graphic design, music, video editing, project management, computer science, direction, and production. I have designed logos, publications, advertisements, along with merchandise sold and worn by thousands. My quick learning capabilities are coming in handy as I work my way through learning each Adobe app.My e-commerce brand Laffin relies heavily on digital marketing, and I have found my design and organizational experience to be extremely helpful in navigating an ever-changing industry. Through this work, I have put to use skills such as graphic design, product design, photography, content design, brand asset design, online advertising/marketing, user/market research, A/B testing, attention to customer feedback, and especially my own design thinking process when working collaboratively to manage a growing brand.I am always looking for a new project.
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Co-Founder And CeoLaffinNew York, Ny, Us -
Marketing ManagerPublic Preparatory Network Aug 2024 - PresentBronx, New York, United States• Lead successful marketing campaigns for the nation’s first non-profit tuition-free charter school network.• Develop and implement a comprehensive social media plan for a brand refresh and digital growth campaign that effectively reaches target audiences across all platforms.• Conduct market research and analysis to identify trends, opportunities, and challenges, using insights to optimize marketing strategies and decision-making.• Increased YouTube subscriber base by 136% in less than one month through targeted content strategy and audience engagement.• Manage WordPress website and develop responsive features using HTML, CSS, JavaScript, and PHP.• Supervised software engineering consultants to coordinate the successful launch of a new website, leveraging Agile methodologies for streamlined development and delivery. -
Co-Founder & CeoLaffin May 2020 - Present• Oversee day-to-day operations of a growing plush toy brand with an influential social media presence.• Produce engaging on-brand content across Instagram, Facebook, and TikTok, increasing gross revenue to $1M in 18 months throughout 97 countries.• Management of marketing, web design, customer service, social media, warehousing and fulfillment.• Compile and analyze comprehensive reports to determine the success of various marketing campaigns, using Microsoft Office Suite to produce related presentations and pitch decks.• Extensive use of HTML, JavaScript, CSS, and VBScript for website customization and operations automation.• Design creatives for cross merchandising (stickers, apparel, etc.) to further boost revenue, utilizing AdobeCreative Cloud Suite, Final Cut Pro, and Blender.• Guide all creative decisions for the brand as head designer. -
Graduate AssistantFordham University Graduate School Of Arts And Sciences Aug 2024 - Oct 2024New York, New York, United States• Updated student "bio book" for Fordham's MS Health Administration Program.• Used strong aesthetic sense and design principles to update publication using Adobe InDesign.• Collaborated with administrators to produce prompt and thorough deliverables.• Photographed and retouched headshots for students and faculty. -
Director Of MarketingNina Mclemore Aug 2023 - Jun 2024New York, New York, United States• Developed, executed, and oversaw overall brand growth strategy.• Increased website traffic by 240%.• Designed and implemented digital and print fashion marketing campaigns.• Monitored, analyzed, and optimized online advertising campaigns via Meta and Google.• Coordinated outreach, planning, and guidance for paid media advertising.• Maintained and developed e-commerce store, optimizing for SEO. -
Marketing & Web Design SpecialistNina Mclemore Aug 2022 - Aug 2023New York, New York, United States• Produced engaging on-brand creatives, content, and publications for fashion-related conferences, events, and shows.• Planned, managed, and executed photoshoots for new seasonal collections, including photographing models and retouching photos.• Designed and managed assets, products, and SEO for online store’s migration to Shopify platform.• Led website redesign process for new digital campaign driving 44% revenue growth. -
Theater TechnicianNyu Skirball May 2022 - Jun 2024New York, New York, United States• Loaded and unloaded set pieces and technical equipment, preparing for daily performances and Off-Broadway shows.• Operated lighting console and creatively designed daily performances.• Performed routine maintenance on technical equipment. -
Graduate AssistantFordham University Graduate School Of Arts And Sciences Dec 2023 - Feb 2024New York, New York, United States• Upgraded student "bio book" for Fordham's MS Health Administration Program.• Used strong aesthetic sense and design principles to redesign publication using Adobe InDesign.• Collaborated with administrators to produce prompt and thorough deliverables. -
Teaching AssistantFordham University Jan 2023 - May 2023New York, New York, United StatesCISC 3300: Internet and Web Programming• Held office hours and answered course-related questions for students.• Graded assignments and provided valuable feedback.• Assisted professor in course-related tasks. -
Video Project LeadNorth Node Aug 2022 - Oct 2022New York, New York, United States -
Delivery DriverDolce Carini Pizzeria Jun 2019 - Feb 2020Newtown, Pennsylvania, United States• Completed on-time deliveries by choosing best and most efficient routes.• Dealt directly with customers during busy dinner hours, minimizing wait times and ensuring satisfaction. -
StagehandCouncil Rock School District May 2018 - Jun 2019Newtown, Pennsylvania, United States• Stored, loaded and unloaded set pieces and technical equipment for daily performances.• Worked with stage technicians to set up and calibrate lighting, microphones and recording equipment.• Worked with performers and audience members to ensure satisfaction and enjoyment of each performance.• Responsible for swift and efficient operation of lighting and sound consoles, working spontaneously with performers. -
Theatre TechnicianMusic Mountain Theatre Jun 2018 - Apr 2019Lambertville, New Jersey, United States• Responsible for lighting and sound design of theatrical performances and smooth operation of respective consoles.• Worked closely with director(s) to effectively express the artistic vision of each show.• Worked directly with actors of all ages to successfully carry out each rehearsal and performance.• Supported local teachers and theatre professionals in promoting goals and important skills of next-generation performers.
Nikolaj Folmer Education Details
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3.8, Magna Cum Laude -
High School Diploma
Frequently Asked Questions about Nikolaj Folmer
What company does Nikolaj Folmer work for?
Nikolaj Folmer works for Laffin
What is Nikolaj Folmer's role at the current company?
Nikolaj Folmer's current role is Co-Founder and CEO.
What schools did Nikolaj Folmer attend?
Nikolaj Folmer attended Fordham University Graduate School Of Arts And Sciences, Fordham University, Council Rock High School North.
Who are Nikolaj Folmer's colleagues?
Nikolaj Folmer's colleagues are Michele M., Nayeli Rojas, Joseph Melendez, Peter Herzberg, Crystal Singleton, Lina Krakue, Sydney Vail.
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