Nikolaj Schelde Email & Phone Number

Brøndby, Hovedstaden, Danmark

Brøndby

Fodboldens Hus, Brøndby

- Analyser og udvikling af bl.a. DBU's Fodboldskole, partnernetværk og hospitality, pige/kvinde-fodbold samt landskampe - Support til salg med analytiske indsigter til brug i salgsarbejdet- Brandanalyser (egne og i samarbejde med UEFA og eksterne bureauer)- Billet- og oplevelsesstrategi for VM 2018 inkl. loyalitetsprogram, fanklub og sæsonkort

Fodboldens Hus, Brøndby

At DBU A/S my responsibilities are to develop and run different events for sponsors of the Danish Football Association and for danish football fans. Since 2012 I have been part of the team who are running and coordinating the "DBU Tour", which include DBU World Cup Penalty Shootout and The Danish Championship in Street soccer (see video below).Furthermore, previously I have been responsible for the fanzone outside the stadium when the danish national team have been playing. This includes coordinating, controlling and managing the event. Furthermore, it includes contact with sponsors and other stakeholders. At national matches I am now responsible for coordinating fans who are volunteering to set up the tifo at the stadium. Moreover, together with a group of fans we are developing initiatives to lift the atmosfhere among spectators.Moreover, I do in depth analysis of the spectator experience at matches with the national team and of the DBU Football School.

Brøndby

As Event and Fan-coordinator it was my task to develop the spectator experience at the national football stadium at matches with the national football team. This has given me in depth knowledge of the football fan culture and fan cultures in general, and I have created valuable co-operation between DBU and fans of the Danish national team.

København

www.MOND.dkAs Chief Marketing Officer I had the responsibility of all marketing activities in the company.Especially the sponsorship with FC Nordsjælland was important. I succeeded in activating the sponsorship and we achieved a great return on investment.Furthermore, Social media, Costumer Relationship Management (CRM), and press releases had significant importance in my work.

Melbourne, Australia

By studying two semesters at Swinburne University of Technology I topped up my AP degree in Sports Marketing & Management and thereby gained a Bachelor degree in Marketing. In line with my field of interest, my studies at Swinburne University of Technology focused on sports and events. During my time at Swinburne University of Technology I, among other projects, worked on a project, involving development of sponsor concepts and building of a strategy to increase participants in a hiking event. This event was located in The Grampians National Park, Victoria, Australia.

Brøndby, Denmark

My responsibility was to develop the annual markting concept and media plan in Denmark. Furthermore, it was my responsibility to monitor the success of all marketing activities. Furthermore, I supervised marketing activities in other contries, for instance in Sweden, France, and Canada.

This Internship was a part of my AP Degree in Sport Marketing & Management. My tasks included conduction of a fan satisfaction study as well as caring for sponsors and optimising merchandise sales.

Cand.Com, Communication And Performance Design, Master

My master in communication and performance-design has given me advanced knowledge within experience economy and development and management.

Bachelor Of Commerce, Marketing

From my studies I have gained the following skills: - Knowledge in all aspects of marketing, so as to effectively manage customers - Able.

Business Administration Diploma, Courses In Business Administration And Data Analysis

These two courses bring me to the level of a Business Administration Diploma

Ap Degree Marketing Management, Sports Marketing & Management