Nikola Klepackova Email & Phone Number

Prague, Czechia

Prague, Czechia

Hlavní Město Praha, Česko

Ogilvy & Ogilvy ConsultingDelivering communication & brand strategies for clients across all sectors (from FMCG through medical care to NGOs). Focused on effective & creative solutions that leads to measurable business results. Long-term clients: Czech Olympic Committee, Centropol, Nestlé, Raiffeisenbank, TESCOStrategic/consulting projects: Škoda Group (employer brand, comms strategy & campaigns, rebranding consultancy)LEGO (employee value proposition, hiring campaign)Hartmann (communication strategy, campaigns for sub-brands: Molicare, Mise:prevence)CityZen (brand)Sophgena (brand)Achievements:2x Silver in Effie Awards 2023 for TescoSilver in Young Lions 2023

Hlavní Město Praha, Česko

Learning how to swim in the strategic ocean. Working in a tandem with strategy directors. Clients: TESCO, Škoda Group, BRENO, Czech Olympic Committee, Centropol

Prague, The Capital, Czech Republic

Responsible for creating and implementing PR and Digital Marketing strategy in the Czech Centre for investigative journalism.Responsibilities:- Marketing Strategy - Analyzing target group, creating, implementing, evaluating marketing (and particularly brand) strategy and communication goals for the whole organization;- Social media - Creating and managing campaigns on social media, content planning and posts creating, evaluation;- Web - Copywriting, UX optimalization;- PPC - Creating and evaluating campaigns in Google Ads for Non-profits;- Emailing - Newsletters; - Fundraising and donors' care - Managing fundraising campaigns, communicating with donors, organizing events for the community around investigace.cz;- Video production - Creative and execution - idea, creating video scripts, supervising external video production company;- Podcast production - Creative and execution;- Simple graphics - Photoshop, Sketch, Canva;- Analytics - Google Analytics, Ecomail, Facebook Ads, Google Ads, Google Search, Monitora, BuzzSumoAchievements: Managed to more than double the investigace.cz readership which grew to higher hundreds of thousands in the two years. Our individual donors grew by approx. 400 % thanks to our fundraising activities. Our main communication focus in 2021 was a Pandora Papers story with what we reached higher millions of Czechs. Our podcast ODPOSLECH, that I co-founded, managed to get more than 200 000 listeners in less than 2 years.Czech Journalism Award 2022: The best interview, talk or discussionCzech Journalism Award 2021: The best interview, talk or discussion

Okres Brno-Město, Česká Republika

Marketing in Czech company Touch Art, s.r.o.Responsibilities:- Marketing strategy - Developing communication strategy, analyzing target group and their expectations, tracking goals achievements;- Social media - Creating and managing marketing campaigns, content planning and posts creating, evaluation;- Copywriting for web and mobile app;- Content marketing - Blog posts, Case studies, Interviews;- PPC - Creating and evaluating campaigns in Google Ads;- Emailing - Newsletters, Cold emails;- Video production - Creative and execution - idea, creating video scripts, supervising external video production company;- Growthacking activities;- Simple graphics - Photoshop, Sketch, Canva;- Analyzing campaign results - Google Analytics, Mailchimp, Smartlook, Facebook Ads, Google Ads

Ta Lai, Vietnam

Working as a volunteer in Ta Lai, a small town located in southern Vietnam. Job description:- Teaching English to small children, teenagers and local adults;- Preparing contents of the English lessons;- Spreading awareness about global warming and environmental issues among local people;- Helping local people with serving clients in Ta Lai Longhouse.

Okres Brno-Město, Česká Republika

Internship in an international company KPMG Česká republika.Responsibilities:- Verification of financial statements and annual reports of companies on audit documentation;- Testing individual items of balance sheet and profit and loss account;- Preparation of audit contracts and annual reports;- Communicating with other team members and the audit team.

Okres Brno-Město, Česká Republika

Executive Board of AIESEC BrnoHead of Incoming volunteering Exchanges.Responsibilities:- Coordinating cross-cultural projects targeted mainly on young people in Czech Republic (from kids to university students). The main aims of our projects are understanding of cross-cultural differences, languages improvement of Czech youth, motivation for Czech youth to travel and discover (EDISON, SPEAK, Speak UP, Summer Camps, The Chance);- All the projects are allign to help fulfill one of the SDGs - particularly #4 and #10;- Managing 4 teams and one manager (together 21 young people);- Prepearing and managing exchange participants from all over the world for the internship in Czech Republic;- Communication with schools and other external partners;- Communication and cooperation with committees from other countries as well as from Czech Republic;- Launching new project named The Chance which is mainly focused on improvement of a life of Roma children.

Okres Brno-Město, Česká Republika

Responsibilities:- Setting, tracking, closing budgets;- Accountancy of Brno committee;- Issuing invoices;- Fundraising.

Okres Brno-Město, Česká Republika

Member of an organizing committee of conference for young entrepreuners Symposium 2016. Responsible for budget realization, payments and external financial partners. www.symposium.cz

Master'S Degree, Business Administration And Management, General

Final Thesis: Vision and Mission Statement Analysis, evaluation A (Excellent)

Digital Marketing

Digisemestr is a digital marketing course consisting of 104 hours of lectures + E-learning with a chosen specialization. My.

Bachelor'S Degree, Finance

Thesis: Financial literacy and consumer loan, evaluation A (Excellent)

Oulu Business School

Activities and Societies: AIESEC in Oulu, team member of marketing team. Erasmus+ exchange programme, 6 months