Lead a team of 40 Directors, Managers and Specialists▪ Increased Revenue by 150% in a year’s span▪ Increased Billability by 20% in a year’s span▪ Moved Digital Silk marketing services from serving vSMB sector to MidMarket and Enterprise clients▪ Generated mid 8 figure revenue for the clients of the agency▪ Recruited 20+ employees▪ Set to flight 15+ marketing strategies for mid and enterprise level companies▪ Established SoP for multiple teams within the marketing department

- Managing email campaigns and flow automations end-to-end, including planning, targeting, set-up, testing, execution, reporting, and optimization.- Working closely with design and development teams to ensure timely and efficient delivery of clients' deliverables.-Developing production plans and monitoring all aspects of production processes to meet scheduled deadlines to maximize efficiency.- Preparing project reports for management.- Crafting, analyzing, and communicating digital marketing metrics, KPIs, intelligence, and optimization strategies.- Managing list strategy, development and segmentation, list aggregation, and email campaign performance analysis as it relates to business planning.- Developing, evaluating, and overseeing the implementation of A/B testing protocols and procedures.- Assisting the sales department by auditing accounts of potential clients and auditing accounts of existing clients to prepare the optimal email marketing strategy, by utilizing data from Klaviyo, Google Analytics, Shopify, and BuiltWith.

As the marketing torchbearer of a young startup agency, I not only shaped our marketing vision but played a pivotal role in driving sales and forging long-lasting client partnerships. Key achievements and responsibilities include:-Sales Growth: Engineered marketing strategies that directly contributed to scaling the agency's revenue to high six-figures monthly MRR. Ensured every marketing effort had a clear line of sight to sales outcomes.-Pipeline Development: Built a robust lead generation framework, continuously feeding our sales team with high-quality prospects, ensuring a healthy sales pipeline.-Sales & Marketing Alignment: Bridged the gap between sales and marketing teams, optimizing our funnel for seamless lead transition and maximizing conversion rates.-Client Acquisition & Retention: Spearheaded client acquisition campaigns and established post-sale marketing touchpoints, leading to impressive retention rates and upsells.-Team Leadership: Assembled and led a team that was not only marketing-oriented but had a clear understanding of sales goals, ensuring alignment in every campaign and initiative.

- Managing email campaigns and flow automations end-to-end, including planning, targeting, set-up, testing, execution, reporting, and optimization.- Working closely with design and development teams to ensure timely and efficient delivery of clients' deliverables.-Developing production plans and monitoring all aspects of production processes to meet scheduled deadlines to maximize efficiency.- Preparing project reports for management.- Crafting, analyzing, and communicating digital marketing metrics, KPIs, intelligence, and optimization strategies.- Managing list strategy, development and segmentation, list aggregation, and email campaign performance analysis as it relates to business planning.- Developing, evaluating, and overseeing the implementation of A/B testing protocols and procedures.- Assisting the sales department by auditing accounts of potential clients and auditing accounts of existing clients to prepare the optimal email marketing strategy, by utilizing data from Klaviyo, Google Analytics, Shopify, and BuiltWith.

- Managing email campaigns and flow automations end-to-end, including planning, targeting, set-up, testing, execution, reporting, and optimization.- Working closely with design and development teams to ensure timely and efficient delivery of clients' deliverables.-Developing production plans and monitoring all aspects of production processes to meet scheduled deadlines to maximize efficiency.- Preparing project reports for management.- Crafting, analyzing, and communicating digital marketing metrics, KPIs, intelligence, and optimization strategies.- Managing list strategy, development and segmentation, list aggregation, and email campaign performance analysis as it relates to business planning.- Developing, evaluating, and overseeing the implementation of A/B testing protocols and procedures.- Assisting the sales department by auditing accounts of potential clients and auditing accounts of existing clients to prepare the optimal email marketing strategy, by utilizing data from Klaviyo, Google Analytics, Shopify, and BuiltWith.

- Ad trafficking and ad management on different ad servers: DoubleClick for Publishers (DFP), Open AdStream (Appnexus), LiveIntent, etc- Ad server setup (traffic campaign creative and test to ensure that ads are serving and clicking through to a live landing page)- Implementation of ad server tags (DoubleClick, Mediamind, PointRoll, Flashtalking, Sizmek) on website- Campaign reporting (Campaign Summary, Campaign Information, Creative Delivery Information, Position Delivery Information. Compare 1 st party delivery numbers to 3rd party numbers to identify discrepancies)- Campaign management and optimization (monitor delivery and performance to ensure goals are being met and make strategic suggestions to ensure full budget is delivered)- Experience with an ad server migration- Troubleshoot all creatives and ad serving issues